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Teaching young kids about materials, starting with a book made of wool felt. A story that kids will love to reach out and touch.
Teaching young kids about materials, starting with a book made of wool felt. A story that kids will love to reach out and touch.
Teaching young kids about materials, starting with a book made of wool felt. A story that kids will love to reach out and touch.
98 backers pledged $10,508 to help bring this project to life.

About this project

A children's book about a little guy made of felt...WOOLLARD project video thumbnail
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A children's book about a little guy made of felt...WOOLLARD

$10,508

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BREAKING NEWS: Wow! Double-wow! We made it! $10,000 and almost 100 backers! Woollard could not be more happy or more grateful for all the support and enthusiasm from far and near! To celebrate, we just added a new reward (Make-Your-Own "Woollard" Snowman Kit) - a woolly DIY project to help celebrate the winter holidays! 

Now let me tell you a bit about more about this project...

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My name is Kara Johnson, but I write and draw children’s books as K.J. Scribbles. I am a material scientist and product designer. Every material has a story to tell. We love them or hate them, they are funny or boring, they are unexpected or mundane. Beyond products...I want to capture and unlock the character of a material in words and illustrations, in a story that kids will love to read and touch, first in a printed book and later in a digital world.

My inspiration...oh-so-cute balls of felt and zig zag patterns of wool thread
My inspiration...oh-so-cute balls of felt and zig zag patterns of wool thread

The writing part was pretty easy for me, but it took years (10!) for me to learn how to draw...now the book is ready to print. And that brings me to today, Woollard and The Stuff Kids. The money raised in this Kickstarter campaign will pay for the first high-volume production run of Woollard's Little Stitched Book at the minimum order quantity. The Stuff Kids is more than one book, it's a series of books and each character is made of a different material. Woollard is the first book in this series. Woollard is made of felt. Wool felt to be exact. Woollard lives in the country and does things that felt might do if he was feeling a little bit cute and curious.

Woollard's Little Stitched Book...side view, front of book, inside page, back of book, open book
Woollard's Little Stitched Book...side view, front of book, inside page, back of book, open book

After Woollard, the next book in the series will be about a little guy named Walter - he is made of concrete. If we exceed the goal for this campaign then we will print more Woollard books, write/illustrate/print Walter's book and design/build a digital world for The Stuff Kids where kids and adults can play - in an app, on your phone.

Woollard's Little Stitched Book, Walter's Little Graffiti Book and The Stuff Kids mobile app
Woollard's Little Stitched Book, Walter's Little Graffiti Book and The Stuff Kids mobile app

There will be 10+ characters in The Stuff Kids series. First Woollard, then Walter. There’s Bob - he’s made of cork. And Elmer - he’s made of wood. Clay - she’s made of terracotta, Rusty - he’s made of steel, Sandy - she’s made of glass. A.G. - she's made of silver. Stretch - he's made of rubber. Charlie - she's made of charcoal. Page is made of paper, Poly is made of plastic. You get the idea. Some might only live in a digital world, some might be printed. Here are some early prototypes:

A few of the other kids...Sandy (glass), Rusty (steel), Clay (terracotta), A.G. (silver)
A few of the other kids...Sandy (glass), Rusty (steel), Clay (terracotta), A.G. (silver)

I hope that you might want to buy Woollard's Little Stitched Book...get some cute and felt-y wool schwag or...just send a little woolly love to Woollard and his friends by supporting this Kickstarter campaign. Everyone gets a thank you postcard! And if you want more than just a book...get a t-shirt, a set of 4 felt "puzzle" coasters with die-cut flowers, framed original artwork (5" x 10") or a custom illustrated and framed mini-poster (11" x 17"). Here are some early concept sketches and prototypes of these add-on items:

Woollard schwag...a postcard, a t-shirt, some flowery "puzzle" coasters or framed artwork
Woollard schwag...a postcard, a t-shirt, some flowery "puzzle" coasters or framed artwork

When this project started, I didn’t have any kids to test my ideas with, but now I have two of my own and I want to publish Woollard before my kids grow-up and you know what people say: that happens fast. So here goes: This campaign is dedicated to little kids everywhere who (even before they walk or read) want to learn and know more about how things are made or what they are made of. And to my own kids: Sam - a most wonderful troublemaker and my favorite little monkey and Katie - the best little ladybug that a mom could ask for.

Let's go make Woollard...!

Risks and challenges

1. Printing The Book

Woollard is completely written and illustrated. When this campaign closes a few rounds of production-quality prototypes will be reviewed, final testing and design for assembly will be completed with a printer who can do high volume production, including assembly of Woollard into the book. If everything goes well, the books will be printed and shipped to you in time for 2016 Valentine's Day celebrations. But if you want to give someone a holiday sneak-peek I will make sure that Woollard's postcard arrives in time for December 2015 gift-giving.

2. Making Woollard

In the prototypes that I have made so far, the character of Woollard himself is a little red ball (with eyes and a mouth stitched and sometimes a daisy stuck to him) attached with thin wires between the pages at the center of the book. I have started conversations with a few manufacturers who can do the same hand-crafted quality and personality of Woollard, but in the final phase of design for manufacturing I will probably need to make some adjustments to assemble Woollard into the book. My goal is to maintain the tactile qualities and the authenticity of the material in the current prototype while also accommodating high volume production constraints.

I might learn a few other things along the way, but right now those are the things that are keeping me up at night...! ; )

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  1. Select this reward

    Pledge $10 or more About $10

    THANK YOU! POSTCARD

    A postcard printed with an cute and curious illustration and a personal message from Woollard...to hang on the fridge or pin to your office wall just because felt makes you smile. : )

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    Pledge $25 or more About $25

    THE LITTLE STITCHED BOOK

    A full-color printed (and of course, autographed) board book with Woollard permanently attached to the middle... illustrations turn around him as you read the story, your kids will love the tactility of every page.

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    Pledge $49 or more About $49

    BOOK + T-SHIRT

    You want a copy of the book but you also want to share a bit of Woollard fashion with a toddler of your choice (size 1T-5T)...dress-up and love Woollard a little bit more every day.

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    Pledge $49 or more About $49

    2 SNOWMAN KITS

    Before buying the book, you want to make-your-own Woollard Snowman, or two. A fun activity for the winter gift-giving holidays for yourself or the kids. The kits will arrive in early December. See pics in "updates".

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    Pledge $49 or more About $49

    1 BOOK + 1 SNOWMAN KIT

    You want a book AND you want to make-your-own Woollard Snowman. A fun activity for the winter gift-giving holidays to get yourself or the kids ready for the arrival of Woollard's book in February 2016. The snowman kits will arrive in early December. See pics in "updates".

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    Pledge $75 or more About $75

    BOOK + COASTERS

    You like Woollard but your kids have outgrown board books or you don't have any kids...this set of flowery felt coasters is the perfect thing-a-ma-gig for you. We'll send you a book too - give it to a neighbor or your local library! ; )

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    Pledge $99 or more About $99

    5 PRINTED BOOKS

    Maybe you are a small bookstore or you want to buy a few extra copies for upcoming baby showers or for a local library or your kid's preschool...

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  8. Select this reward

    Pledge $99 or more About $99

    2 BOOKS + 2 SNOWMAN KITS

    You want two printed books AND you want to make-your-own Woollard Snowman, or two. A fun activity for the winter gift-giving holidays to get yourself or the kids ready for the arrival of Woollard's book in February 2016. The snowman kits will arrive in early December. See pics in "updates".

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    Pledge $199 or more About $199

    5 BOOKS + 5 SNOWMAN KITS

    You want five printed books AND you want to make-your-own Woollard Snowman, or five! A fun activity for the winter gift-giving holidays to get yourself or the kids ready for the arrival of Woollard's book in February 2016. The snowman kits will arrive in early December. See pics in "updates".

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    Pledge $350 or more About $350

    5 BOOKS + ORIGINAL ARTWORK

    You want a stitched illustration of one of Woollard's pages to hang on the wall…because a few books just isn't enough. You pick the page that you like best and then I will stitch it for you.

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    Pledge $999 or more About $999

    5 BOOKS + ONE-OF-A-KIND

    Okay, it's a crazy idea but I'm willing to try if you love Woollard this much. I will design, sketch, stitch, assemble a poster-sized illustration of Woollard to fit your life. Send me a picture, a word or some other inspiration and I will use that as starting point for Woollard's curiosity and adventure.

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Funding period

- (30 days)