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A guide to Kiwi beer, breweries, brewers and beer regions.
"An excellent snapshot of the New Zealand brewing scene."    - Geoff Griggs
"An excellent snapshot of the New Zealand brewing scene."    - Geoff Griggs
201 backers pledged NZ$ 20,063 to help bring this project to life.

About this project

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kiwi CRAFT a Guide to NZ Craft Beer

NZ$ 20,063

201

kiwi CRAFT will be a comprehensive guide book to New Zealand beer and breweries of New Zealand, focusing on the craft brewing industry.

Please follow the development of kiwi CRAFT on Twitter and Facebook.

UPDATE: New Rewards!!! I have just created a $100 reward which includes two copies of the book, two copies of the book and two copies of a 100% original eBook by Jules about matching food and beer including recipes, beer recommendations which will be published by XMAS 2014!

There are over 100 craft breweries operating in New Zealand today as well as three industrial, conglomerate breweries all of whom have 'crafty' imprints. kiwi CRAFT is a guide to these breweries, the brewers, their philosophies and most importantly their beer.

WHY kiwi CRAFT?

I believe this project is important for two reasons. Firstly, it will allow avid craft beer lovers to discover new breweries and beers and benchmark them against their favourites. Secondly, and possibly more importantly, it will encourage emerging drinkers to try craft beer for the first time and allow these drinkers to discover the beers that are right for them, breaking down some of the knowledge barriers that currently discourage emerging consumers to try new product.

THE BOOK: 

Every craft brewery that is commercially operating as of August 2014 will be featured. For each brewery there will be a general description of the company and its structure, its people, the beers it specializes in and a listing and tasting notes of their regularly available products.

As well as this there will be a guide to the cellar doors, brewpubs, craft beer bars, specialist craft beer retailers and restaurants with strong craft beer lists to enable domestic and international craft beer enthusiasts to plan visits to various parts of New Zealand.

There will also be section on beer styles, information about beer storage, notes on organizing beer tastings and matching food and beer.

THE APP:

The kiwi CRAFT app will be developed for Android and iOS and will contain abridged information about the breweries and full tasting notes and the regional guide. This will be updated regularly to provide an evolving resource for kiwi CRAFT beer lovers.

THE FUTURE OF kiwi CRAFT

It is my intention that kiwi CRAFT will be published every two years to keep consumers abreast of what is happening in this rapidly changing industry.

WHAT WE NEED TO MAKE THIS WORK: 

The $15,000 I seek will allow a print run of 750 copies. Approximately 500 of these would go to project you, the backers. At this level of funding I am completely assured that I will have the time and means of producing a 750 copy run of a professionally designed, copy-edited 120 page book that will be finished and ready to ship early 2015. With your support I know I will be able to create a product craft beer lovers will want to read and share.

STRETCH GOALS:

Any extra funds will go toward giving the book and mobile app the best possible chance of finding a wider audience and allow me to put more resources into the most important stages of the book: writing, editing, production and sales.

While I will not seek any additional funding from breweries, as I believe that this will open myself up to allegations of conflicts of interest, there will be the opportunity for further funding from craft beer bars, retailers and other similar businesses who may want to place advertising in the regional guide sections.

The example pages are displayed above to give you an idea of what kiwi CRAFT will look like - still under development so watch this space!

Risks and challenges

I enter this project with realistic expectations and six years professional writing experience. Self- publishing kiwi CRAFT will be one of the most difficult, time consuming projects I have ever undertaken.

Firstly, I require buy-in from all of the craft brewers out there. I have spoken to many brewers, bar owners and craft beer enthusiasts out there and have received unanimous support.

Next, there are the day-to-day realities. I plan to have the book printed by early 2015. I understand that there will be a lot of pressure and work involved and I have experience successfully working to deadlines.

Then, there is the logistical hurdle of working with designers, editors, printers and getting all of the other matters correct. Having experience managing projects like this before (although not to this scale) I know how to work with others to make this happen.

Finally, I will have to get out there and sell the book! Again, luckily I have experience as a sales rep and many contacts in the liquor and book industries.

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Support this project

  1. Select this reward

    Pledge NZ$ 1 or more About $0.87

    All backers will receive their name listed in the acknowledgements section of the book and regular email updates of how kiwi CRAFT is progressing!

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  2. Select this reward

    Pledge NZ$ 5 or more About $4

    All backers of $5 or more will receive one download of the kiwi CRAFT Mobile App for android or ios which will be updated regularly and will contain information on each brewery, tasting notes and access to the kiwi CRAFT Regional Guides.

    Not to mention your name in the acknowledgements section of the book.

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  3. Select this reward

    Pledge NZ$ 15 or more About $13

    Those who back this project to the tune of $15 will receive a kiwi CRAFT schwag kit with a book mark, stickers and more.

    You will also receive your name in the acknowledgements section of the book and one download of the kiwi CRAFT mobile app.

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  4. Select this reward

    Pledge NZ$ 30 or more About $26

    People who back the book to the tune of $30 will get a book! Who hoo! I will personally sign it to you or whomever you are buying it for as well.

    You will also get your name in the book and one download of the kiwi CRAFT moblie app.

    (Just think of this as purchasing the book)

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    87 backers
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  5. Select this reward

    Pledge NZ$ 35 or more About $30

    A kiwi CRAFT Christmas!!! We would have liked to have the book in your hot little hands by Christmas but we cannot achieve this and maintain the quality we expect from the project. So, if you want to buy the book as a present for someone you can do this - I will send a hand written kiwi CRAFT card to them in time for Christmas saying that they will receive one of the first copies of kiwi CRAFT when it is printed. They will also receive a copy of the kiwi CRAFT app.

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  6. Select this reward

    Pledge NZ$ 50 or more About $43

    Backers of $50 will get a signed copy of kiwi CRAFT and an awesome kiwi CRAFT schwag kit!

    You will also get your name in the book and one download of the kiwi CRAFT moblie app.

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  7. Select this reward

    Pledge NZ$ 60 or more About $52

    $60 backers will get not one but two copies of kiwi CRAFT - one to keep and one to give to a friend.

    You will also get your name in the book and two downloads of the kiwi CRAFT moblie app.

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    18 backers
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  8. Select this reward

    Pledge NZ$ 100 or more About $87

    Back kiwi CRAFT for $100 and you will receive two copies of kiwi CRAFT - one for yourself and one to give to a friend and two copies of a 100% original eBook by Jules about matching food and beer including recipes, beer recommendations which we will get to you by XMAS 2014!

    You will also receive your name listed as a supporter in the book and to copies of the kiwi CRAFT app!

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    9 backers
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  9. Select this reward

    Pledge NZ$ 150 or more About $130

    Five copies of kiwi CRAFT signed by the author and 10 downloads of the kiwi CRAFT Mobile App

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    1 backer
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  10. Select this reward

    Pledge NZ$ 200 or more About $174

    Back $200 and come to the launch of kiwi CRAFT which will be held at a craft beer bar in Wellington. There will be a book waiting at the party just for you and I will sign it infront of you, thank you for all of your support and we can have a drink together. (Kickstarter forbids me from giving you booze as a reward)

    You will also get your name in the book and one download of the kiwi CRAFT moblie app.

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    Limited 10 backers
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  11. Select this reward

    Pledge NZ$ 300 or more About $260

    BREWERY PACKAGE: Ten Copies of kiwi CRAFT signed by the author and 10 downloads of the kiwi CRAFT Mobile App.

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    14 backers
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  12. Select this reward

    Pledge NZ$ 330 or more About $286

    A kiwi CRAFT Corporate Christmas!!! We would have liked to have the book in your hot little hands by Christmas but we cannot achieve this and maintain the quality we expect from the project. So, if you want to buy the book as a present for clients or your team you can do this - I will send a hand written kiwi CRAFT card to them in time for Christmas saying that they will receive one of the first copies of kiwi CRAFT when it is printed. They will also also receive a copy of the kiwi CRAFT app.

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    0 backers
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  13. Select this reward

    Pledge NZ$ 500 or more About $434

    Back this project to the tune of $500 and I will come to your town and host a beer tasting at your place for up to eight people (you will have to supply the beer - KickStarter prevents me from offering it as an incentive). I will bring eight copies of the book, one for each of the attendees and also give you eight downloads of the kiwi CRAFT app.

    You will also receive your name in the acknowledgements section of the book.

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    Limited 4 backers
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    Pledge NZ$ 1,000 or more About $868

    Back this project to the tune of $1000 and I will take you and four mates on a Craft Tour of Auckland, Wellington or Christchurch. We will visit breweries, pubs and have lunch in an awesome brew pub or beer focused restaurant.

    You will also each receive a personally inscribed and signed copy of kiwi CRAFT and a download of the kiwi CRAFT mobile app.

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Funding period

- (30 days)