kiwi CRAFT will be a comprehensive guide book to New Zealand beer and breweries of New Zealand, focusing on the craft brewing industry.
UPDATE: New Rewards!!! I have just created a $100 reward which includes two copies of the book, two copies of the book and two copies of a 100% original eBook by Jules about matching food and beer including recipes, beer recommendations which will be published by XMAS 2014!
There are over 100 craft breweries operating in New Zealand today as well as three industrial, conglomerate breweries all of whom have 'crafty' imprints. kiwi CRAFT is a guide to these breweries, the brewers, their philosophies and most importantly their beer.
WHY kiwi CRAFT?
I believe this project is important for two reasons. Firstly, it will allow avid craft beer lovers to discover new breweries and beers and benchmark them against their favourites. Secondly, and possibly more importantly, it will encourage emerging drinkers to try craft beer for the first time and allow these drinkers to discover the beers that are right for them, breaking down some of the knowledge barriers that currently discourage emerging consumers to try new product.
Every craft brewery that is commercially operating as of August 2014 will be featured. For each brewery there will be a general description of the company and its structure, its people, the beers it specializes in and a listing and tasting notes of their regularly available products.
As well as this there will be a guide to the cellar doors, brewpubs, craft beer bars, specialist craft beer retailers and restaurants with strong craft beer lists to enable domestic and international craft beer enthusiasts to plan visits to various parts of New Zealand.
There will also be section on beer styles, information about beer storage, notes on organizing beer tastings and matching food and beer.
The kiwi CRAFT app will be developed for Android and iOS and will contain abridged information about the breweries and full tasting notes and the regional guide. This will be updated regularly to provide an evolving resource for kiwi CRAFT beer lovers.
THE FUTURE OF kiwi CRAFT
It is my intention that kiwi CRAFT will be published every two years to keep consumers abreast of what is happening in this rapidly changing industry.
WHAT WE NEED TO MAKE THIS WORK:
The $15,000 I seek will allow a print run of 750 copies. Approximately 500 of these would go to project you, the backers. At this level of funding I am completely assured that I will have the time and means of producing a 750 copy run of a professionally designed, copy-edited 120 page book that will be finished and ready to ship early 2015. With your support I know I will be able to create a product craft beer lovers will want to read and share.
Any extra funds will go toward giving the book and mobile app the best possible chance of finding a wider audience and allow me to put more resources into the most important stages of the book: writing, editing, production and sales.
While I will not seek any additional funding from breweries, as I believe that this will open myself up to allegations of conflicts of interest, there will be the opportunity for further funding from craft beer bars, retailers and other similar businesses who may want to place advertising in the regional guide sections.
The example pages are displayed above to give you an idea of what kiwi CRAFT will look like - still under development so watch this space!
Risks and challenges
I enter this project with realistic expectations and six years professional writing experience. Self- publishing kiwi CRAFT will be one of the most difficult, time consuming projects I have ever undertaken.
Firstly, I require buy-in from all of the craft brewers out there. I have spoken to many brewers, bar owners and craft beer enthusiasts out there and have received unanimous support.
Next, there are the day-to-day realities. I plan to have the book printed by early 2015. I understand that there will be a lot of pressure and work involved and I have experience successfully working to deadlines.
Then, there is the logistical hurdle of working with designers, editors, printers and getting all of the other matters correct. Having experience managing projects like this before (although not to this scale) I know how to work with others to make this happen.
Finally, I will have to get out there and sell the book! Again, luckily I have experience as a sales rep and many contacts in the liquor and book industries.Learn about accountability on Kickstarter
- (30 days)