Aotearoa Nouveau: Postmodern New Zealand Wine is a celebration of some of the most exciting wine producers in New Zealand; some well established, others brand new, but all of whom are making wine that is on the absolute cutting edge.
The completed book will feature:
- information about the common (and uncommon) grape varieties and wine styles made in New Zealand
- descriptions of the regions and various sub-regions
- information about buying wine
- cellaring and matching food to New Zealand wine
- the domestic and international markets for New Zealand wine and the role that New Zealand wine plays in the wider market
- comprehensive profiles on 65+ different producers and tasting notes on their wines
Throughout the book you will get to know the various characters that have both come to define the New Zealand wine industry and those who will define it for years to come. Aotearoa Nouveau: Postmodern New Zealand Wine is looking to feature 65 New Zealand wine producers, some of which are listed below; there is room to add more producers as they are discovered.
- Don and Kindeli
- Craggy Range
- Destiny Bay
- The Millton Vineyard
- Ant McKenzie Wines
- Petane Station
- Rod McDonald Wines
- Trinity Hill
- Cambridge Road
- Bellbird Spring
- Black Estate
- Muddy Water and Greystone
- Burn Cottage
- Domain Thompson
- Mount Edward
What is postmodern wine?
I - Jules van Cruysen - am a food and drinks professional and writer from Wellington, New Zealand. My first book BREWED: A Guide to the Craft Beer of New Zealand was published by Potton and Burton Publishing in September of 2015, has sold over 3500 copies, and is into its second print run. It was funded on Kickstarter and raised over $20,000.
Risks and challenges
I enter this project with realistic expectations, eight years' professional writing experience and one successful Kickstarter-funded book (BREWED: A Guide to the Craft Beer of New Zealand) under my belt.
Firstly, I require buy-in from the producers the book will feature. I have spoken with many winemakers, proprietors and others in the industry and have received unanimous support. To illustrate, the beautiful landscape photography in the video above is the work of Kevin Judd, owner of Greywacke Vineyard, one of the producers in Aotearoa Nouveau.
I already have the New Zealand Cellar (also a Kickstarter-funded enterprise) to distribute the book in the UK, one of the most important markets for New Zealand wine.
Next, there are the day-to-day realities. I plan to have the book printed by mid 2017. The publication of BREWED was a lesson in writing and publishing a quality product. I have learnt much from this experience and have set a more realistic timeline for Aotearoa Nouveau.
Then, there is the logistical hurdle of working with designers, editors, printers and getting all of the other matters correct. Having experience managing projects like this before I know how to work with others to make this happen.
Finally, I will have to get out there and sell the book! Again, I have experience as a sales rep and many contacts in the liquor and book industries.Learn about accountability on Kickstarter
- (32 days)