Dear Kittyo backers,
Our new estimated shipping date is first quarter 2015.
We know many of you will be disappointed to hear this, but we hope you’ll agree it’s better to take the time to get everything right now than to risk the worst disappointment of all—a product that doesn’t fully meet all our expectations.
We know that many of you are seasoned Kickstarter backers who have lived through new product “delays” before. But for those who are new to Kickstarter—especially all the cat lovers who had hoped to receive Kittyo in time for the holidays—we want to offer a thorough explanation.
When we launched our Kickstarter campaign in April, we were required to state an estimated shipping date. Clearly, picking a date several months in the future with such a complicated (and at the time, unfunded) project is not easy. No one is able to predict with certainty how long this process will take. Based on our progress at that point, everyone on the design team, along with our manufacturing consultants, agreed that November seemed like a realistic month for shipping.
The good news is that, as we’ve indicated in our past updates, everything is currently going smoothly and we have ordered the long lead time parts and are moving ahead toward manufacturing and delivery.
So why the “delay”?
Quite simply, our delay is because we have decided that we cannot afford to rush things. We are entering an absolutely critical stage of our launch and we want to be painstakingly thorough in every aspect of our plan.
We are currently finalizing details for the factory tooling. This is an expensive, one-time process and we have approached it with the abundance of care that it deserves. Once we manufacture our first Kittyos we will also put them through extensive quality testing. We are delivering Kittyos to cat owners around the world and we want to make completely sure that the Kittyo mobile app will work seamlessly with the in-home Kittyo device wherever the owner—and the cat--may be.
If you're new to Kickstarter, you might be interested to read this Kickstarter blog post that explains some reasons why many Kickstarter projects (including the launch of Kickstarter itself) push back their estimated delivery date:
Thanks again for both your support and your patience….
… as a Kickstarter backer, you made Kittyo possible…
… as a cat lover, we hope you understand how important it is to make Kittyo the best it can possibly be.