The Kingsley Crew brand was born out of the desire to blend some key features that we couldn't find all in one brand. The products should always be available in a wide range of sizes so once you find something that works for your family, you don't have to start the search again, once a bigger size is needed.
Our challenge was to create a premium sneaker that kids want to wear and parents want to buy. While also being consciously made out of premium and non-toxic materials. All without sacrificing a sleek modern style. By blending the tastes of kids and parents we also dream to save precious nerves and time in your daily routine.
Since we couldn't find the right blend of features anywhere in the world, we decided to try our hand at it and focused on making a shoe that
has an awesome design
- makes growing feet a priority
- is made by a conscious business that makes the environment a priority too
- is targeted at both kids and parents
- has minimal branding on the outside of the shoe
- is easy for kids to slip on and off thanks to elastic laces (only for children's sizes) and an adjustable velcro clasp
- is convenient to buy no matter where you are in the world
After two years in development we are excited to introduce our first Kingsley Crew product to the world, the KC Sneaker. They are fun on the inside yet stylish on the outside.
The KC Sneaker is available in 4 awesome colors. With three unisex models and of course a girlie model, we offer a simple selection that is bound to meet your taste.
It's no secret that kids love fun characters who they can identify with. It was imperative to us for kids to be able to identify with our brand. After all, they have to wear the shoes.
We use the cute Kingsley Crew characters tastefully in our product design and packaging and tastefully blend them into our awesome design.That's not all, the characters also wear the KC Sneaker while they do kind acts and are in their superhero form.
Further, we incorporate important values into a colorful and adventurous story that provides fun for the whole family. This way and we can offer more to our customers than just an awesome comfy sneaker.
Meet the awesome Kingsley Crew members JOEY, DIEGO, ENZO and LILY. Four friends, who like all kids, love to have fun and go on adventures.
Be the first to read our Kingsley Crew comic and learn how a regular day at school turns into the most unexpected adventure of their lives. We also included puzzles, coloring pages and a poster.
It's a dream come true to write a story and create a world where kids can learn to love to read while also subtly transmitting some parent-friendly messages.
The focus of the first episode is anti-bullying and there are many more topics like recycling and tolerance of differences, which we would love to explore in the world of Kingsley Crew.
The first print edition of Episode 01 will be given as a gift with every KC Sneaker purchase and is available in English and German with the hope to offer it in other languages soon.
How was this idea born you ask?
We are parents of three kids ranging from ages 7 to 3, who over the years struggled with finding what we needed, when we needed it for various ages, in a style we liked.
We just weren't satisfied with what was available for kids on the market. It was on a late night drive over the holidays, that we decided to found Kingsley Crew.
The idea is simple
- Help parents find stylish products with both a tasteful design and smart function that children actually want to wear
- is always available
- classic and basic products that are never out of fashion because our products do not follow trends
- create products that swim against the fast fashion tide and are consciously handcrafted
All communication directed at your kids is mom and dad approved, respectful and tolerant. The Kingsley Crew culture is all about inclusiveness, acceptance, stylishness, awesomeness, fairness and kindness.
As parents it's important for us to raise respectful, tolerant and open-minded kids. Our motto is: Kind Acts Make Heroes because we believe in raising kind humans. Help is needed everywhere no matter how small the helper or the act. We not only spread this philosophy in the comic but also in practice at each step of the supply chain.
We only work with select manufacturers who also share our views of healthy and conscious production. We source our premium materials and packaging so that they impact the earth as little as possible. We are learning and constantly reviewing and improving our processes in order to minimize the negative impact on the environment that any business has, however we can.
Customer feedback and reviews are key to increasing the Kingsley Crew knowledge base and improving our products regularly. In this case no news isn't good news - we need news - so please share your experience with Kingsley Crew and our products, we have an ear just for you!
It all started because we wanted to test the sneakers ourselves. We didn't want to produce shoes for kids and make claims about them that we hadn't tested on our own feet.
Well, we fell in love with the fit, materials and design. The KC Sneaker is available in 26 sizes ranging from EU children's size 20 all the way up to men's 45 (see US/UK size guide below). So parents can match their kids' shoes with our awesome KC Sneaker.
Because our size range is so large we offer a Kid and Adult size range. The Adult sizes are branded to better suit adult taste. Here are the differences in the Adult Size range:
- Laces are not elastic
- Simple insole, shoe bag and tissue paper design
All orders are expected to ship by October 2018. When you select a pair of KC Sneakers as your reward, you not only get an awesome pair of premium shoes but you also get an awesome comic and a shoe bag to make packing your KC Sneaker a little bit easier when on the go.
At the end of the campaign you will receive a survey in which you can choose your favorite color and the size of the KC Sneaker.
Kingsley Crew makes it our priority to help you find the perfect size because we want your feet to love your KC Sneakers as much as we do. With that in mind we created a nifty size guide that adheres to EU, US and UK shoe sizes.
If in doubt we recommend that you order the next size up to what your child is wearing today. If you are an adult with a half size we recommend you round down. Feel free to use the Kingsley Crew Measuring Guide and Size Guide to find the ideal fit or if you are unsure and need advice, please contact us and we will do our best to give you the best advice.
In order to help you find the right fit we also created a measuring guide with simple instructions which can be easily printed out and used at home. We offer recommendations to help you decide depending on your kids individual foot shape and type because all kids are awesomely different and that’s a good thing.
* Please note international brands and their sizes can vary, we have opted to lean on the larger side because the KC Sneaker is meant to be comfy.
As the Kingsley Crew family grows, so will hopefully our product range. We see the KC Sneaker as the first step to creating well designed products for kids of all ages where function and style are equally represented.
This is because our ultimate goal is to help parents by providing stylish products which appeal to kids and include smart features because parenting is challenging enough.
Kingsley Crew is about finding solutions that go above and beyond what customers expect, because we are customers with high expectations ourselves.
Since customer service is a priority for us at Kingsley Crew, we also plan to use customer feedback to directly influence our product design and business strategy. We believe customers know what they want and in the end we only want to make products our customers want to have.
Contact us, we're looking forward to hear from you.
Risks and challenges
Like any new business we face many risks and challenges. However, we would not have taken on this venture if we were not convinced we were up to the challenge.
Our biggest challenge will be managing production to accommodate delivery dates. The last thing we want is for our first customers to wait longer than necessary for their KC Sneakers.
We plan to avoid this by closely monitoring our Kickstarter campaign and constantly keeping our manufacturer in loop with demand. In order to do so we have taken care to develop a solid and honest working relationship with all Kingsley Crew partners.
Business ethics is a top priority and we wouldn't do business any other way. Transparency and fairness build the foundation to a healthy business relationship, which we work hard to make sure exists on every step of the value chain to the end customer.Learn about accountability on Kickstarter
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