Project image
)}
$5,415
pledged of $26,000pledged of $26,000 goal
70
backers
17days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, March 7 2019 12:59 PM UTC +00:00.

Kind FoodBy Kind Food
First created
Kind FoodBy Kind Food
First created
$5,415
pledged of $26,000pledged of $26,000 goal
70
backers
17days to go

All or nothing. This project will only be funded if it reaches its goal by Thu, March 7 2019 12:59 PM UTC +00:00.

About

We believe in good food and kindness for all.

Hello! And thank you for stopping by to learn more about our big dream, the Kickstarter campaign and how you can help. If you're short on time, the bullets below summarize what we're about and why we're here. (If you have a little more time, we've included more detailed info below including more about our location and the rewards we have ready for our supporters!)

  • We make really yummy food that is good for people and the planet. That means a 100% plant-based menu, fresh ingredients--locally sourced when available--earth friendly packaging and smart resource management.
  • We strive to spread kindness--in our local community and around the world. That starts at the counter and flows into supporting community causes, organizing volunteers, and being a voice and example in the industry.
  • We've been working hard to make this dream a reality--pouring our heart and soul (and money) into building Kind Food, so far thru pop up events and catering. We're slated to join the Iron District full time this spring.
  • Launching a food concept is a big project and we need your help to fill our funding gap! With your support, we will be able to fund some final startup costs and have working capital on hand for our first month of operating expenses. This will allow us to reach Open and ultimately increase our odds of success.
  • We have a range of great rewards for you in exchange for your financial contribution! Food, merch, experiences ... We're not asking you to give us something for nothing. No way. In fact, you can access several exclusive deals only available thru the Kickstarter.
  •  Your support matters. We've only made it this far because you've shown up for us at events and online. It is so exciting to see the community rally around the idea of good food mixed with kindness. Now we need your support to help see us thru to Open.
  • THANK YOU! Donate if you can, share the campaign with your network, and let's all spread some kindness together. Every bit counts!

You guys are amazing. We are so grateful for the support you've already shown Kind Food and we can't wait to bring new plant-based options and heaps of kindness to Kansas City.

Sincerely, truly, gratefully,

Phillip & Jonelle Jones

----  

More About Kind Food & How You Can Help

We passionately aim to perpetuate kindness—to others and the planet. Our food is 100% plant-based, and both locally-sourced and organic when available. Our food containers and utensils are environmentally friendly and compostable. We support community programs that encourage people-, animal- and earth-friendly practices. You can read more about our guiding principles on our website.

We launched in 2018 with the goal of bringing healthy, delicious food (and a healthy dose of compassion) to the growing plant-based, vegan and plant-curious community in Kansas City. We've since had the chance to share our food with the community by way of special events and catering. The response so far has been amazing and we are so grateful for your support!

Our pop up event this January 4th at Crane Brewing Company was so much fun!
Our pop up event this January 4th at Crane Brewing Company was so much fun!

Since our launch, we've had our sights set on joining the new Iron District development in North Kansas City this spring. The Iron District is an outdoor food hall concept featuring exciting local food, coffee and drinks along with a unique local artisan market. The space will utilize converted shipping containers and bring a fun, food truck festival feel to the community every day. 

Our menu will focus on fresh, healthy ingredients and avoid highly processed foods or meat replacers. You'll find things like veggie curry, chickpea salad, cozy cauliflower soup, southwest chop salad, loaded plant nachos, breakfast hash and a whole lot more. (We plan to develop options for our gluten-free, soy-free, nut-free, oil-free and raw friends too!)

Whether you're new to plant-based eating, a long-time vegan or a lunchtime adventurer looking to branch out, we think you'll enjoy our food and the experience. We want to prove that plant food is not only delicious and fulfilling, but can also make a huge impact on your health and the planet at the same time.  

Our Space in the Iron District

We have been accepted as a food vendor in the new Iron District development which is scheduled to open this spring, currently estimated mid-April 2019. The location will feature 5 food vendors, a full bar, coffee service, a bakery, several local micro-retailers, a stage for live music and outdoor seating.

Each food vendor will work out of a converted shipping container, set up much like a stationary food truck. 

Because the Iron District is an outdoor food hall, our hours will be seasonal. We anticipate our open season to be from March thru December, but will be open as long as the weather permits. In the off-season months, we will continue offering catering and will schedule special events as the weather permits.

Our long-term goal is to outgrow our space in the Iron District and eventually move into a brick-and-mortar location of our own. While this goal remains in our minds, right now we are fully focused on getting into our container, feeding Kansas City and sharing kindness in the community.

The Iron District is currently under development at 16th & Iron in North Kansas City.
The Iron District is currently under development at 16th & Iron in North Kansas City.

Why We've Turned to Kickstarter

Launching a startup food concept is part 'romantically chasing your dreams' part 'juggling a giant financial undertaking'. It's a ton of hard work, filled with variables and worth every moment.

We've spent months carefully developing our business model, financial projections, goals, and strategy for execution. 

We've invested a significant amount of our own money into the business already and worked to pool additional funds to put toward remaining costs. Even with all this, we find ourselves left with a small funding gap.

Enter: Kickstarter

What we love the most about this crowdfunding platform is that we are able to give you something in exchange for your support. We'd never ask you to give us something for nothing! Learn more about our campaign rewards below.

We are SO CLOSE to being open and able to serve you, Kansas City! Will you help us reach the finish line?

WHAT WE NEED & HOW WE'LL USE THE MONEY

We're asking our supporters to help us raise $26,000 or more to supplement the funds we're already bringing to the table. 

This money will help cover a few last startup costs and our first month of operating expenses. Typically, a restaurant needs one to two months’ worth of working capital at startup to be successful. There’s initial food cost, paper, supplies, labor… all of which need to be paid before money is coming in to pay them. This is a critical element of our funding that we need your help with.    

If we surpass our goal, we’ll put that extra money toward the following items (in order):

  •  Reach $30,000: Additional initial operating expenses 
  •  Reach $32,000: Table-top cool wells for faster assembly of salads and wraps
  •  Reach $35,000: A kegerator for local tap kombucha and cold brew coffee
  •  Reach $40,000: Additional cold storage for all those veggies!
  •  $40,000+: Kitchen supplies, storage, catering supplies, catering vehicle, savings for our own brick-and-mortar location …

(Important side note: If you're not familiar with Kickstarter, it's an all-or-nothing platform. If we don't reach our goal by the end of our campaign, we won't get any of the money.)

Rewards for Your Contribution

We have so many great rewards lined up for you! In exchange for your generous support, you can choose from a variety of food, merchandise and experience rewards. If you're feeling really generous, you can even customize your own reward!

There are a handful of EARLY BIRD rewards that are only available for the first 2 days or until they're sold out. These rewards are marked clearly with "EARLY BIRD" and offer an even greater value than our other awesome rewards. If you see one you love, don't miss your chance to claim it!

All other rewards will be available until they're either: all claimed (for limited rewards) or our campaign ends (March 6th, 2019).

Rewards will be processed at the end of the campaign and we will begin fulfillment in March and April 2019. You will receive a survey from us after the campaign is successfully funded so that we can gather important information such as your tee size, shipping address or preferred event date. 

Here are some sweet samples of the available merch!

Eat More Plants Tee

Eat More Plants Enamel Pin & Kind Food Supporter Sticker

Exclusive Supporter Tee

Risks and challenges

One of our biggest challenges with this project is the possibility of construction delays at the Iron District itself. While significant progress has been made and timelines are looking good for our April 2019 opening, there is always the chance that construction could be delayed (ie. weather delays, etc). In this case, our plan would stay the same just simply on a delayed timeline. All of the money received through the Kickstarter would still be used for the final startup costs and first month's operating expenses as outlined above. And, in the meantime, we would likely do some additional pop up events to keep the yummy plant food flowing.

The Iron District concept is set up to support local startups, offering a much lower-cost entry point to the market vs a traditional brick-and-mortar location. However, sufficient ongoing funding is always a critical piece of any restaurant's success and it is possible we could have unexpected expenses arise after we open that might jeopardize our financial standing. We have partnered with an accounting firm to help us proactively manage our financials from Day One, and being prudent with our revenue will remain a priority for us. We will take every measure we can to ensure our financial stability in order to honor campaign rewards, no matter when they're redeemed.

Should something occur that prevents us from being able to follow thru on part or all of our Kickstarter campaign promises, we will abide by Kickstarter's guidelines and be as transparent as possible in the process. We recognize you're taking a risk along with us and we promise to handle any unexpected issues to the best of our ability.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

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    Pledge $5 or more About $5

    Our sincerest gratitude!

    Every bit counts and we are so grateful for your support. We'll send a personal email your way to make sure you know just how grateful we are for YOU!

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    $10 voucher

    Contribute $10, get a $10 voucher for use in the restaurant once we open! Never expires.

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    Your Name on the Supporter Plaque

    We'll include your name on our supporter plaque and give you a shout out on the website. The plaque will be installed at the container after we open.

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    • 1 Name on the Supporter Plaque
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    Kind Food Starter Swag

    Great for out of towners! Includes a custom "Kind Food Supporter" sticker and "Eat More Plants" enamel pin.

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    • "Kind Food Supporter" sticker
    • "Eat More Plants" enamel pin
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    Donate 2 Meals

    Great for out of towners! We will donate 2 meal vouchers in your name to a local NKC community non-profit. These vouchers will go directly to program participants in need.

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    • 2 Meal Vouchers donated in your name
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    $25 voucher

    Contribute $25, get a $25 voucher for use in the restaurant once we open! Never expires.

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    "Eat More Plants" Tee

    Be one of the first to get your hands on our new "Eat More Plants" tee. Features a hand-illustrated design and is screen printed on a super soft tri-blend Bella + Canvas tee. This tee will be available in the shop after open.

    Includes:
    • "Eat More Plants" super soft tee
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    $50 voucher

    Contribute $50, get a $50 voucher for use in the restaurant once we open! Never expires.

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    1 Ticket to Pre-Opening Party

    Join us for an exclusive Pre-Opening Party at the container in the Iron District. Enjoy a fun time of food, music and non-alcoholic beverages (Kickstarter's rules), and take a tour of the space. Date TBD, but will be scheduled prior to our official opening, estimated April 2019.

    Includes:
    • 1 Ticket to Pre-Opening Party
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    Exclusive Supporter Tee

    Great for out of towners! These Limited Edition tees will only be available thru the Kickstarter! Features a custom two-sided design screen printed on a super soft tri-blend Bella + Canvas tee.

    Includes:
    • Exclusive Limited Edition Supporter Tee
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    $75 voucher

    Contribute $75, get a $75 voucher for use in the restaurant once we open! Never expires.

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    Cooking Class w/ Chef Phillip

    Reserve a spot for 1 at a private cooking class with Chef Phillip. Learn how to make a tasty plant-based pasta dish and get tips on creating delicious sauces and flavors at home. You'll get to enjoy the final dish before heading home with your very own recipe. Dates will be scheduled for summer/fall 2019. Class location TBD

    Includes:
    • Entry for 1 to cooking class with Chef Phillip
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    2 Tickets to Pre-Opening Party

    Join us for an exclusive Pre-Opening Party at the container in the Iron District. Enjoy a fun time of food, music and non-alcoholic beverages (Kickstarter's rules), and take a tour of the space. Date TBD, but will be scheduled prior to our official opening, estimated April 2019.

    Includes:
    • 2 Tickets to Pre-Opening Party
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    $100 voucher

    Contribute $100, get a $100 voucher for use in the restaurant once we open! Never expires.

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    Supporter Swag Bundle

    Great for out of towners! Show your Kind Food spirit with our complete swag bundle. We'll also add your name to our Supporter Plaque and give you a shout out on the website.

    Includes:
    • Exclusive Limited Edition Supporter Tee
    • "Eat More Plants" enamel pin
    • "Kind Food Supporter" sticker
    • 1 Name on the Supporter Plaque
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    Pledge $150 or more About $150

    Join the Founders' Club

    Become a member of the Founders' Club where you'll gain access to member-only deals throughout the year including free food and discounts on merch. We'll add your name to the "Founders' Club" section of our Supporter Plaque and webpage. You'll also receive our Supporter Swag Bundle and a $10 voucher for the restaurant.

    Includes:
    • Founders' Club Membership
    • 1 Name on the Supporter Plaque
    • Exclusive Limited Edition Supporter Tee
    • "Eat More Plants" enamel pin
    • "Kind Food Supporter" sticker
    • $10 Voucher
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    Pledge $400 or more About $400

    Private Chef Experience for 4

    Chef Phillip will prepare a 3 course plant-based meal for 4 people in your home. If desired, he will also provide instruction during the meal prep with tips and tricks for preparing plant-based food at home. Beverages not included. Location must be within 75 miles of downtown KC. Dates will be scheduled for 2019 and 2020.

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    Your Custom Menu Item for 3 Months

    Work with us to develop and name your own custom menu item. We'll keep it on the menu for at least 3 months and you can eat it for FREE 1x per week as long as it stays on the regular menu. Item must be 100% plant-based and is subject to ingredient sourcing limitations. Custom menu items will be scheduled on a first come, first serve basis.

    Includes:
    • Eat your menu item 1x per week for FREE
    • Create a custom menu item (3 mo. run)
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    Kind Food Experience for 2

    Wanna be friends? Sweet! Join us at our Pre-Opening Party, get entry for 2 to a cooking class with Chef Phillip, and show your Kind Food spirit with 2 complete swag bundles. We'll also add 2 names to our Supporter Plaque and give you a shout out on the website.

    Includes:
    • 2 Tickets to Pre-Opening Party
    • Entry for 2 to cooking class with Chef Phillip
    • 2 Exclusive Limited Edition Supporter Tees
    • 2 "Eat More Plants" enamel pins
    • 2 "Kind Food Supporter" stickers
    • 2 Names on the Supporter Plaque
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    Pledge $1,000 or more About $1,000

    Private Chef Experience for 10

    Chef Phillip will prepare a 3 course plant-based meal for 10 people in your home. If desired, he will also provide instruction during the meal prep with tips and tricks for preparing plant-based food at home. Beverages not included. Location must be within 75 miles of downtown KC. Dates will be scheduled for 2019 and 2020.

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    Your Custom Menu Item for a Year

    Work with us to develop and name your own custom menu item. We'll keep it on the menu for at least a year and you can eat it for FREE 1x per week as long as it stays on the regular menu. Item must be 100% plant-based and is subject to ingredient sourcing limitations. Custom menu items will be scheduled on a first come, first serve basis.

    Includes:
    • Create a custom menu item (1 yr run)
    • Eat your menu item 1x per week for FREE
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    Catered Dinner for up to 30

    You throw the party, we'll bring the food! Includes food for up to 30 people and a cameo by Chef Phillip at the start of the event. Includes set up, service and tear down. Does not include venue, decor, dinnerware or beverages. Location must be within 75 miles of downtown KC. Valid for 2019 or 2020. Date must be reserved at least 1 month in advance.

    Includes:
    • Catered dinner for up to 30 people
    • Cameo appearance by Chef Phillip
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    Everything! (Nearly)

    Why not get the best of everything!? This bundle would equal a $2,100 contribution if done separately. But we've got you taken care of! In exchange for your generous contribution, we will stock you up with our most popular rewards (listed below). Most importantly, you'll receive our sincere gratitude for helping us reach our goal.

    Includes:
    • Catered dinner for up to 30 people
    • $50 voucher
    • 2 Tickets to Pre-Opening Party
    • 2 Exclusive Limited Edition Supporter Tees
    • 2 "Kind Food Supporter" stickers
    • 2 Names on the Supporter Plaque
    • 4 Meal Vouchers donated in your name
    • Entry for 2 to cooking class with Chef Phillip
    • 2 "Eat More Plants" enamel pins
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    Pledge $5,000 or more About $5,000

    Customize Your Reward!

    Wow! Thank you for supporting our project so generously. In exchange for your contribution, build your own reward by choosing a combination of the above items, or we'll help you craft something completely unique valued at $5,000. This reward is subject to reasonable terms and limitations, which we'd be happy to share with you. Feel free to reach out to us directly with questions before submitting this option.

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    Pledge $25 or more About $25

    EARLY BIRD: Deals Pack worth $50!

    EARLY BIRD OFFER! Receive a collection of food deals worth $50. (Will include deals like BOGO offers, $5 off, FREE side, etc.) Share with friends... keep them all for yourself... use them all at once... we don't care!

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    Reward no longer available 9 backers
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    Pledge $60 or more About $60

    EARLY BIRD: $75 voucher

    EARLY BIRD OFFER! That's right! Get a $75 voucher in exchange for your $60 contribution. For use in the restaurant once we're open, estimated April 2019.

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    Reward no longer available 9 backers
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    Pledge $75 or more About $75

    EARLY BIRD: Supporter Swag Bundle

    EARLY BIRD OFFER! Show your Kind Food spirit with our complete swag bundle. We'll also add your name to our Supporter Plaque and give you a shout out on the website. Great for out of towners! (After the limited Early Bird stock is gone, this reward will be available at the $100 contribution level.)

    Includes:
    • Exclusive Limited Edition Supporter Tee
    • "Eat More Plants" enamel pin
    • "Kind Food Supporter" sticker
    • 1 Name on the Supporter Plaque
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    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 4 backers
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    Pledge $100 or more About $100

    EARLY BIRD:1 Entree per Month for a Year

    EARLY BIRD OFFER! Get 1 free entree per month for a year! That's 12 total entrees (a $145 value). Applicable on regular menu items AND specials. Valid on single entree item per month. Available during open season, estimated Mar-Dec.

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    Reward no longer available 1 backer
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    Pledge $100 or more About $100

    EARLY BIRD: $125 voucher

    EARLY BIRD OFFER! That's right! Get a $125 voucher in exchange for your $100 contribution. For use in the restaurant once we're open, estimated April 2019.

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    Reward no longer available 1 backer
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  32. Reward no longer available

    Pledge $250 or more About $250

    EARLY BIRD: 2 Entrees/Month for a Year

    EARLY BIRD OFFER! Get 2 free entrees per month for a year! That's 24 total entrees (a $290 value). Applicable on regular menu items AND specials. Valid on entree items only. Available during open season, estimated Mar-Dec.

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    Reward no longer available 0 backers
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