As a free-range, organic musician, I couldn't be more proud of this new album. It's taken me 5 years to write and record it. Rather than go on about each of the 12 tracks on it, you may as well hear it for yourself (play above video). It's available through this kickstarter for as little as £1 (digital) and £6 (hardcopy). After the project is completed the prices will be higher, so get it whilst you can! For £10, I'll throw in one of my previous albums, as a special offer only for this kickstarter page.
At first, it seemed natural to set up this page to fund the album itself, as well as the following promotion, music video, release and tour. But I soon discovered, that with a little resourcefulness and help from friends and fans, I didn't actually need funding for any of that. So, instead I’m using the album as a "reward" and asking you to put money into my recording studio (Goldflower Studios - www.goldflowerstudios.com ). Help me help more unsigned musicians make truly great recordings!
How did I make my record for free?
- 14 Amazing people let me record my album in their living rooms so I didn't have to pay for studio space.
- The laptop I use is on extended loan from a friend.
- I’m currently making a crowd sourced video for free, using footage filmed on camera phones and emailed to me. To take part, visit https://www.youtube.com/watch?v=2XNDwS7wUwE
- I’ve decided not to even try and book a conventional tour. I wouldn't turn one down, but I’d rather do living room gigs. Pledge £50 or more to book yours.
- The album launch is a Secret Gig in an Exeter living room on Sunday July 20th. The location will be revealed the night before, only to members of this facebook group: Exeter Secret Gigs
But most importantly, I could record Refraction & Redemption for free because I have the equipment and skills to be my own producer.
Since 2008, I’ve been producing records for unsigned clients including Anna Young, Stephen Yates and Ryn, under the name Goldflower Studios. Now I want to re-launch the studio and open it to musicians on a “pay what you want” basis. I’d like to help any artist with strong content create an album with sound quality to match, regardless of whether they can afford to pay the going rate for my services.
What will the money be spent on?
Maintaining the musical and electronic equipment needed to run Goldflower Studios. This could include mic cables, mic stands, instrument maintenance, or laptop upgrade.
What’s different about Goldflower Studios?
Well, it’s unusual to find a small studio running industry standard equipment. When people record with me, they sing into the same microphone they’d sing into if they were at Abbey Road. But simply recording high quality audio isn’t enough for me – my priority is to help each artist find the right sound for their record and stay true to their songs.
I believe in free-range, organic music created by independent unsigned musicians. Music produced by major label artists could be referred to as “battery farmed music”. Unsigned musicians don’t have a record company pressuring them to make whatever music will sell, rather than encouraging them to create genuine art. Many artists such as Lamb, Amanda Palmer and Prince walked away and became independent so they wouldn’t have to bend their music to please their record label anymore.
Trouble is, whilst unsigned singer-songwriters are making free-range, organic music, most don’t have the money to make professional recordings. That’s why I’m offering my services on a “pay what you want" basis.
Hear audio clips, read client reviews and find out more at www.goldflowerstudios.com
Risks and challenges
There are no risks to the finishing of Refraction & Redemption since it has already been completed.
However, running Goldflower Studios on a "pay what you like" basis comes with a few risks:
Q: What if clients can't afford to pay enough even to cover costs?
A: More of my resources could be allocated to wider marketing in order to secure a broader client base.
Q. Goldflower Studios has no premises of its own. I usually go to clients' homes for recording sessions, or use friend's living rooms whilst they are out at work. The comfort of recording in one's own home, or in a home environment is not to be underestimated and can contribute to a relaxed and natural performance. But what if I can't find living rooms to record in?
A: There are thousands of living rooms left unoccupied every day in every city whilst people go out to work. Finding owners who are willing to say "yes, use my living room" will be down to constantly spreading Goldflower Studio's reputation through its website and weblog and getting the word out to as many people as possible that they can support unsigned music by inviting my studio into their home for the day. Some clients might prefer to hire a soundtreated room to improve sound quality even further. This is more expensive but easy to do, since many existing recording studios rent out their rooms in this way.
Q: What if equipment to the value of more than £2000 is damaged or needs replacing?
A: Chances of this happening are low. Should this situation arise and it seems financially viable to do so, a loan could be taken out to replace the equipment, but this would be a last resort.
- (44 days)