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Say "Hie" to your new best friend... and the only diaper bag you'll ever need. Hie Bags and accessories are available to purchase NOW on hiebag.com!
Say "Hie" to your new best friend... and the only diaper bag you'll ever need. Hie Bags and accessories are available to purchase NOW on hiebag.com!
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1,882 backers pledged $395,666 to help bring this project to life.

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Hie Diaper Bag: Your New Best Friend

$395,666

1,882

This is the diaper bag you never knew you needed… because, well… you’ve never seen anything like it. Your outings with baby are about to get loads easier, more organized, and way more fun! If you have ever looked at your diaper bag and wished it was just a little different, Hie is for you. Hie is your fully loaded, everything-has-a-purpose, makes-your-life-easier diaper bag. We’ve thought of everything from how you carry your bag, to how you change your baby, to what to do when your cell phone dies. Hie is destined to become your new BFF!

GroVia has enjoyed enormous success in the natural parenting market and our last Kickstarter was fully funded in just 4 days. We KNOW diapers and take great pride in being known for creating innovative, high-quality products.

We need YOU to help bring Hie to fruition. By being a Kickstarter Backer you will not only get some amazing rewards, you will also be able to provide design feedback and help in the creation of another awesome product from the folks at GroVia!

 

 

 

Stylish AND Functional – Sleek, modern, streamlined diaper bag with everything you need, and nothing you don’t. No frills, no extra zippers or pockets, and no annoying attachments! Just extreme attention to detail and function. 



Materials- Liner Fabric: Polyester 75x150 Denier DTY W/R Satin PU
Exterior Fabric: Nylon/Poly blend 210 Denier Melange, PU

Care- Hand wash in tub with mild detergent or spot clean as needed.

Battery Included – Tired of being out for a day of fun with your family and missing out on taking great photos and video because your phone died before lunch?  Problem solved. Hie comes standard with a rechargeable, built-in charging station pocket for your phone (fits any size phone)! 




Stay charged on the go with this must-have accessory! The Joey Portable Charger comes standard with the Hie Complete Diaper Bag and features a Lithium Polymer battery for high speed charging of phones and electronics. Compatible with any device that can be charged via USB, the Joey offers up to 2 full recharges on most standard devices. Joey chargers are specifically made to be integrated into backpacks and bags. They are water resistant, won't overheat and meet global carry on requirements. Read more about Joey below.
Dimensions: 4.5” x 2.8” x 6”. Weight: 5.5 oz

The detachable fold-out pad is the ultimate in convenience. It flips down for easy access and quick diaper changes and has a wipeable surface. This is one of the simplest convenience features that most diaper bags surprisingly do not have.

  • Removes with two easy snaps for cleaning.
  • Folds up with one simple motion and zips directly into the bag.
  • Diaper wipes are easily accessible to help make diaper changing simple.

Extra pockets are just a place to lose things. That’s why we’ve included only thoughtfully placed pockets that serve a specific purpose and allow you to easily access your most important items:



  • Handy phone pocket with charging station.
  • No-tip drink pocket, perfect for a water bottle or sippy cup
.*Still in design, and updates will be provided as our Kickstarter moves along*
  • Keys pocket with built-in magnet to keep keys safe and in place.


The Ultimate Changing Pod
- Customizable to be used from newborn to toddler, the Hie Changing Pod is perfect for quick, on-the-go diaper changes. It comes with its own foldable, waterproof changing mat and zippered main compartment that holds the perfect number of diapers. Handy stroller straps and refillable wipe dispenser make this the perfect companion for quick outings with baby!

The Hie Diaper Bag starts as the perfect moderately sized diaper bag and expands if you're taking a trip and need more room. Simply unzip the built-in expansion feature at the back of the bag to add a whopping 5.5L of volume!

Stability - Hate it when your bag tips over when you set it down? Us too! Not a worry with Hie. Soft, no-scratch rubber knobs on the bottom of the bag and a perfectly wide base keep this bag steady as can be.

Transform It - Hie may be worn multiple ways to fit any occasion. Choose between the standard shoulder strap or stowable backpack straps for the comfiest, most convenient carry every time.

 

 Why Are We Doing This?

Since the launch of GroVia, we have experienced tremendous growth in the baby industry. Our community space on Facebook has exploded with more and more demands for products that simply make parents’ lives a little easier. It is clear that you wanted to see more innovative products from GroVia. And why not? We excel at making great quality diapers and natural parenting products. What’s not to love?

As it turns out, growing comes with pains. Our cloth diaper line is in high demand, and we strive to keep all of our retailers stocked. In order to grow our product line, we can do it slow and steady over the next several years, or we can defer to all of you and launch a bunch of new products all at once! By the end of the year, we anticipate to have two Hie Diaper Bags, GroVia Disposable Wipes, and five GroVia + June & January diapers launched. Heck, with your help and this Kickstarter, we could do even more (can you say Stretch Goal?)!!!

What Do I Get For Supporting You?

We have a number of opportunities available for our supporters. These include, but are not limited to, two gorgeous Hie Bags, Hie Changing Pods, 5 amazing GroVia + June & January prints/colors in any style GroVia diaper you might like, GroVia Disposable Wipes, Hie branded Yeti Tumbler (and we even have some incredible stretch goals in mind – we remain ever optimistic!)  We have something for everyone who loves awesomely innovative and the highest quality baby products!

  

 

 

Hie Backers get to vote for their favorite exclusive color (available only to Kickstarter Backers). The link to vote for the exclusive Hie colors is available until June 24th in Backer updates.

  

 

Stretch Reward Hie Wallet - Show off your one of a kind, Hie wallet at your next Hie society event. A perfect addition to your Hie bag. The Hie wallet is still in the product design phase, but features will include:

  • Zippered compartment with multiple credit card slots
  • Interior zippered coin pocket
  • Matching Exterior
  • May be clipped into your Hie Diaper Bag

Reward Levels
$130-$360 = Choice of 1 Wallet
$670 - $3,000 = Choice of 2 Wallets

 

Exclusive GroVia + June & January Ice Cream Cone Wetbags  - GroVia has partnered up with children’s apparel company June & January for the second time to offer this Kickstarter Exclusive Ice Cream Cone design. These will be exclusively available to Kickstarter Backers.

Reward Levels
$130 - $180 = Choice of 1 Wetbag
$250 - $360 = Choice of 2 Wetbags
$670 - $3,000 = Choice of 4 Wetbags

 

 

What is an add-on?

Add ons are for existing Hie Kickstarter Backers. You can increase your pledge and choose to receive more products in addition to your reward tier. Perhaps your original reward tier doesn't have all of the items you'd like for the perfect Hie-life. Or maybe, you need an extra Changing Pod for your car!

How do I get add-ons?

1. Back Hie. You must be an existing Backer to purchase add-ons.

2. Login to your Kickstarter account. Select “Manage Pledge” on the Kickstarter pledge page.

3. Increase your pledge amount to cover the new add-ons you would like to purchase. You may purchase as many add-ons as you wish.

4. Once the Hie Kickstarter period ends, you will be able to purchase the add-on items when filling out your Backer survey (using the credit in your account).

For example:

You pledged $130 but want one of those sweet Hie Wallets. Just add $35 to your pledge (for a total of $165). Whamo! Your original pledge of a Hie complete diaper bag now includes a Hie wallet. 

Why would I choose a reward tier over an add-on? 
Reward Tiers have the maximum discount on each product, so are going to give you the best value. Add-ons have a smaller discount, but are a great way to customize the Hie products to fit your lifestyle.

The coolest part of add-ons is that your increase pledge dollars bring us closer to reaching our STRETCH GOALS!!!

 

Hie Complete Diaper Bag – Say "Hie" to your new best friend. The Hie Complete comes standard with Diaper Changing Pod, Hie Key Fob, Insulated Cooler, and Joey Battery Pack/Mobile Charger. Choose from two modern, neutral colors – Basalt or Coulee.

Joey Portable Charger – Stay charged on-the-go with this must-have accessory! The Joey comes standard with the Hie Complete Diaper Bag and features a Lithium Polymer battery for high-speed charging of phones and electronics. Compatible with any device that can be charged via USB, the Joey offers up to 2.5 full recharges on most standard devices.

The Joey power supply is a completely unique, and patented, design that separates the battery from the computer electronics that control charging. This provides much more convenient access to power for you, and it keeps you from breaking USB ports - you just plug into the small LED Console section conveniently located in your Hie bag.

High-quality computer electronics run efficiently, without getting hot the way other battery systems do. Separating the battery in its own sturdy enclosure also means the Joey unit lasts years longer than other battery systems.

Easy and convenient, the Joey unit's internal computer automatically dual-charges your phone and the Hie Diaper Bag simultaneously, overnight, while you sleep! Draw power for your smart phone (or other devices) as you need it and recharge the Hie Diaper Bag every 1-2 weeks. The Hie Diaper Bag will also store a charge for many months so it’s there when you need it!

International customers, we've got you covered, too!! Joey power has been sold in bags around the world for nearly a decade. Charging is simple: the Joey unit charges from any wall outlet using your smart phone's charge "cube." Your phone's wall charge cube converts the local electrical voltage to standard USB requirements. Just plug your phone cube into the wall, and plug the Joey unit into the cube and you're charging!

If you're traveling to a foreign country, simply bring the adapter for the "prongs" on your phone cube so you can plug in to local wall outlets. Your existing wall charge cube is most likely already designed to convert various wall voltages to standard USB.

Dimensions: 4.5” x 2.8” x 6”. Weight: 5.5 oz

Hie Changing Pod - The Hie Changing Pod fits perfectly into the Hie Diaper Bag but can also be used by itself, or even in other diaper bags. It comes standard with sturdy handles, a fold-out changing pad and a convenient wipe case. Fits up to eight diapers and all your changing essentials.

GroVia Cloth Diaper Snow Series – GroVia has partnered up with children’s apparel company June & January for the second time to offer our new Snow Series, which features five fun and modern designs to choose from. As a Backer, you have the opportunity to choose your designs, as well as which diaper style you’d like for your reward - Hybrid Shell, Organic All In One, O.N.E., or Newborn All In One.  Yes, you can even mix and match styles in a single Backer Reward!!!  These will not be available to the general public until Q1 of 2018.

GroVia Disposable Wipes – Great news! We’re bringing back our disposable wipes for the Hie Kickstarter.  Our disposable wipes and are free of chlorine, dyes and fragrances, and made from renewable resources. Each pack contains 80 100% natural wipes. 

Hie Yeti Insulated Tumbler – This 20 oz double-wall insulated tumbler is a must-have for anyone! It features a metal Hie logo on a stainless-steel body and will keep your beverages ice cold or piping hot longer. BPA-free and dishwasher safe.

Hie Key Fob – This branded key fob comes standard with the Hie Complete and is the perfect stylish accessory for your keychain. The metal body pairs perfectly with the Hie Diaper Bag’s built-in magnet pocket for keeping keys safe and secure. 

The Hie Key Fob is meant to be added to your keys and acts as a landing spot for the integrated key magnet in the side pocket of your Hie Diaper Bag. Without it, most keys don't have enough attractive metal to function properly to adhere to the magnet inside the pocket.

Won't the integrated key magnet in my Hie Bag's Key Pocket erase my cell phone, credit card, or car key fob? The short answer is NO! It would require a MUCH, MUCH more powerful magnet and continued and direct contact with it to even be possible. You are absolutely safe having this size magnet in your bag.

 

 

Kim Ormsby (Owner GroVia) and family.
Kim Ormsby (Owner GroVia) and family.

After seven babies, and years of searching for a diaper bag that functioned as well as it looked, it was time to bring the Hie Diaper Bag to fruition. I've taken my knowledge as a mom and expert diaper changer, and combined it with an amazing design team who has created bags and backpacks for outdoor industry leaders, Sitka, North Face, and Thule. The result is a diaper bag that combines a sleek modern look with intuitive features, and the ultimate in functionality.

Our promise at GroVia is to provide products that are the highest quality, healthy, and environmentally friendly to parents throughout the world. We strive to empower our employees and customers with the knowledge necessary to make a positive impact on the planet through natural parenting.


Customs and Duties

Prices do not include VAT, GST or other country taxes. Our terms of sale for international orders are FOB Destination. This means that you pay all freight and duties or taxes. As we are shipping these products all over the world, it is impossible for us to build in the various duties, VAT and GST tax for each location. For more information on calculating duties, please visit: http://www.dutycalculator.com/new-import-duty-and-tax-calculation

Hie Kickstarter Warranty
We take great pride in the quality and the craftsmanship of every product we put our names on. Our goal is to provide our backers with products that they love! Due to the nature of Hie Diaper Bag being a Kickstarter product offered at a steep discount, we are providing a more limited warranty at this time. While we will do everything in our power to mitigate any manufacturing problems with Hie, this is a brand new offering that has not been manufactured before and will most likely evolve over time. All Hie-branded products purchased through our 2017 Kickstarter campaign will include the following warranty: The Hie warranty is valid for 180 days upon receipt of your Kickstarter products. All Hie products (Bag, Changing Pod, Key Fob, Joey Charging Station) may be returned for repair or replacement of the defective product. No refunds will be given. A proof of purchase is required for any warranty claim. All product returned for warranty must submit a Return Authorization Form. Returned product must be returned in the same condition in which it was received, in the original packaging. Shipping charges are not refundable.

Items often covered by warranty:
Manufacturing defects in materials and workmanship, including but not limited to:
· Fabric flaws
· Broken or non-functioning zippers
· Broken straps and handles
· Defective interior foam padding
· Broken buckles
· Key magnet not working
· Joey Charging Station not working

 What is not covered by warranty?
· Wear and tear as a result of normal use
· Damages from abuse
· Natural breakdown of materials
· Cosmetic issues that do not affect the function of the bag
· Accidental damage like rips and cuts in fabric
· Damage resulting from improper care or washing
· Stains, dirt, discoloration, or color-fading from sun exposure
· Products that have been altered or repaired by customer
· General customer dissatisfaction or unmet expectations with product (not liking color, weight, shape, fits, straps, etc.)

Risks and challenges

This is our second Kickstarter Project. Our first Kickstarter for the O.N.E diaper was fully funded in just four short days and went on to meet its stretch goal as well.

We know how to successfully deliver high-quality products with amazing reviews—and we have the history to prove it. We have tested and iterated our prototypes to find a great fit and superior function. I have worked with the same amazing manufacturing family overseas for the past five years on the GroVia project. I often travel to inspect and see our manufacturing first-hand. We know what needs to get done to ensure your quality Hie and GroVia products are delivered to you as promised!

While there can always be manufacturing obstacles and delays we have planned accordingly to minimize these. We feel quite confident that our preparations and partners will result in a great production with minimal risks. Because this project is so unique we have added extra time to our estimated delivery to account for any unforeseen delays. Our goal is to "over deliver" on our promise for the Hie Rewards.

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Questions about this project? Check out the FAQ

Support

  1. Reward no longer available

    Pledge US$ 1 or more About US$ 1.00

    Hie Five

    Thank you so much for your contribution! We're sending you a virtual Hie five, plus you get all of the exclusive Backer updates as the campaign moves along. You can even increase your pledge and choose a bigger reward if you are so inclined!

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  2. Select this reward

    Pledge US$ 30 or more About US$ 30

    A Taste Of The Hie Life

    Enough to get a taste of just how awesome Hie is! (Est. MSRP $35)

    Includes:
    • Choice of Hie Changing Pod
    • Hie Key Fob
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    Pledge US$ 60 or more About US$ 60

    Come Hell Or Hie Water

    We're gonna bring Hie to fruition. This Kickstarter is gonna get funded. You can help by purchasing just one of these rewards....Just $60! That's only 13 cups of Starbucks coffee, one tank of gas, one month of data service on your phone, or three pizzas. Sacrifice and become one of our Backers!! We'll treat you well :-)

    Includes:
    • Choice of Hie Changing Pod
    • Hie Key Fob
    • Choice of GroVia+J&J Diapers
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    Pledge US$ 90 or more About US$ 90

    Hie And Dry

    Don't worry, we won't leave you Hie and dry! Get ready for a day of errand-running fun with this reward.

    Includes:
    • Choice of Hie Changing Pod
    • Hie Key Fob
    • Choice of GroVia+J&J Diapers
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    Limited 166 backers
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  5. Reward no longer available

    Pledge US$ 130 or more About US$ 130

    Hie Hopes

    Our hopes are Hie that you discover just how awesome this bag is!! This reward earns you one complete Hie Diaper Bag. This is the diaper bag that you've looked for but could never find, the diaper bag to end all diaper bags. (Est. MSRP $180)

    Includes:
    • Your Choice of Hie Complete Diaper Bag
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    Reward no longer available 400 backers
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  6. Select this reward

    Pledge US$ 150 or more About US$ 150

    Hie Ho....Hie Ho...Only 7 Days To Go

    Hie Ho....Hie Ho

    Only 7 Days To Go!! It's not too late to get your Hie Complete. This reward earns you one complete Hie Diaper Bag and a pack of GroVia Disposable Wipes. This is the diaper bag that you've looked for but could never find, the diaper bag to end all diaper bags. (Est. MSRP $180)

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • GroVia Disposable Wipes
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  7. Select this reward

    Pledge US$ 180 or more About US$ 180

    Not too Hie, Not too Low.

    Juuuuust right... You asked for it, and we listened! A reward level that was between the $130 and $250 levels!

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • Choice of GroVia+J&J Diapers
    • Choice of one GroVia+J&J Wetbag
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    Pledge US$ 250 or more About US$ 250

    Aim Hie

    We aim above the mark to hit the mark (Ralph Waldo Emerson). Ralph was right. Nobody should settle for less. You deserve the best and Hie is it!

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • Choice of GroVia+J&J Diapers
    • Choice of GroVia+J&J Wetbags
    • GroVia Disposable Wipes
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  9. Select this reward

    Pledge US$ 360 or more About US$ 360

    Hit the Hie Notes

    Now you're singing our song!! Our opus is your reward.

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • 12× Choice of GroVia+J&J Diapers
    • Choice of GroVia+J&J Wetbags
    • GroVia Disposable Wipes
    • Hie Exclusive Yeti 20 oz Tumbler
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  10. Select this reward

    Pledge US$ 670 or more About US$ 670

    Ain't No Mountain Hie Enough

    You LOVE us! You really LOVE us! This reward is enough to "Hie-ify" you AND a friend. Or maybe keep it all for yourself! We won't judge!

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • 24× Choice of GroVia+J&J Diapers
    • Choice of GroVia+J&J Wetbags
    • GroVia Disposable Wipes
    • Hie Exclusive Yeti 20 oz Tumbler
    • SHIPS FREE WORLDWIDE
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  11. Reward no longer available

    Pledge US$ 3,000 or more About US$ 3,000

    Hie There

    "Hie there! I'm Kim the CEO/Founder of GroVia and the creator of the Hie Diaper Bag"

    This may just be the Hie point of my career. I get to meet YOU!!! I will pack my bags a full two weeks before everyone else gets their Backer rewards, grab a flight to your hometown and hand-deliver your reward to you. After I give you a hands-on demo of your Hie bag and GroVia diapers I'll treat you and a few friends to dinner.* You pick the restaurant, I'll get the tab and the tip :-)

    *Max 6 guests

    Includes:
    • Your Choice of Hie Complete Diaper Bag
    • 24× Choice of GroVia+J&J Diapers
    • Choice of GroVia+J&J Wetbags
    • GroVia Disposable Wipes
    • Hie Exclusive Yeti 20 oz Tumbler
    • FREE Hand Delivery 2 Weeks Early
    • Dinner With Kim For You and Guests
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Funding period

- (32 days)