Moby’s Book of Boba is a beginner’s guide for anyone who wants to make Fresh, Fun, Chewy Boba Drinks at home. Included are classics like Original Milk Tea, Thai Tea, Matcha and fruity tea favorites such as Strawberry, Lychee, Mango and more. Our book includes methods on cooking boba balls and making various drink toppings such as popping boba, fresh aloe, grass jelly, and salted crema, too!
According to a Yelp Study, Bubble Tea--also known as Boba-- is one of the most popular growing trends in the food/restaurant category and is up five-fold since 2012. Despite Boba going mainstream (and being available in every state now!) there are very few resources to learn how to make these popular drinks at home with fresh ingredients rather than from a powder-based kit.
I created this book with all my tea-lovin' die-hard boba drinkers in mind. Grab a BEST-TEA (bestie) and start learning the basics of boba and drink-making. I’m confident that with some creativity and practice, you too, can become a Boba Master!
This Kickstarter primarily pays for the production costs associated with self-publishing, much of which pays the illustrator for her hard work, and for the first run of hardcover books. Since I already have experience in graphic design and marketing, I am able to handle most of the other work independently.
THANK YOU FOR YOUR SUPPORT x a MILLIE!
In the summer of 2016, a friend & I started a boba tea & churro food truck called Mo’Boba in Northwest Arkansas. After investing a year and a half into the business, my friend and I decided to go our separate ways as business partners, and I moved back to the Bay Area.
Mo’Boba was my first dream turned business venture, and as challenging as it was to run a food truck, it is still one of my proudest accomplishments.
I still wanted to continue Mo’Boba on my own, but sadly I didn’t have the capital or resources to bring the concept back to life in the Bay Area. After my hiatus from my food truck venture, I spent some time substitute teaching and interacting with young students in the classroom. It was not long thereafter that I was inspired to create a book that would allow me to share my passion of Boba with others, while continuing my brand and bringing to life my kawaii mascot, Moby the Narwhal.
With your help, I will work alongside experienced Children’s Book Illustrator, Silvia Cheung, to produce a full-color, family-friendly book of boba drink recipes that I hope will encourage parents and kids to connect through fun activities in the kitchen, and serve as a good beginner’s reference for anyone who wants to create these fun and chewy drinks at home.
When I first started out with a business plan for Mo'Boba, there were very few resources on how to make boba drinks at home, aside from "professional" classes from vendors that cost $1000+. It took many long days and hours of trial-and-error to create my own recipes and menu, but now I want to share them with you.
Moby's Book of Boba will include old and new recipes that have been inspired from my boba tea adventures all over the Bay Area, Texas, and beyond.
This will be a 8.5" x 8.5" hardcover book with full-color illustrations and photography. Although the book planning process and design is still in its early stages, I am estimating a minimum count of 64 pages.
Here is a free recipe for you to enjoy. Click here to download and print. (We will also have another Free Recipe only available to those who come to our Kickstarter Launch event at MLKY located in the Newark Mall.)
This book includes the following recipes and more:
- Classic Milk Tea
- Panda Milk Tea
- Thai Tea
- Tiger Milk Tea
- Jasmine Milk Tea
- Brown Sugar Milk Tea
- Caramel Milk Tea
- Rose Milk Tea
- Coconut Milk Tea
- Chocolate Milk Tea
- Chai Tea
- Taro Milk Tea
- Iced Matcha Latte
- Tiramisu Coffee with Egg Creme Foam
- Fruity Iced Teas made fresh fruits and homemade syrups like Strawberry-Lemonade, Honey Lemon, Peach, Pineapple, Apple, Watermelon, Lychee and more
- Blended drinks made with Avocado, Watermelon, Jackfruit, and more
Book Production (illustration & editing): 40%
Printing/Fulfillment (250 First Edition Hardcover Prints): 40%
Kickstarter Fees: 10%
Delivery: Summer of 2019
- January: Kickstarter Launch
- February: Production
- March: Production
- April: Finalize & QA
- May: Book Production
- June: Prepare Rewards
- July: Deliver Rewards
- August: Official Public Release
- Pledge $1 or more
Digital Thank You + Mobile/Desktop Wallpaper
- Pledge $10 or more
Moby 5x7 Print (Physical) + Bookmark (Physical)
- Pledge $15 or more
Digital eBook + Moby Swag Pack (Sticker, Print, Bookmark)
- Pledge $25 or more
Hardcover Book & Engraved Metal Boba Straw + all other tiers
- Pledge $50 or more
1 Book for you & 1 for your Best-Tea (bestie) both personally signed, 1 Lapel Pin + all other tiers
- Pledge $100 or more
Early Access Forum to view content and artwork before release, Credits in Book, Special Edition 11x17 poster + all other tiers
- Pledge $250 or more
School/Library Donation (of your choice): 10 Books in your name + all other tiers
- Pledge $500 or more
Recipe or Character Named After You + all other tiers
- Pledge $1,000 or more
Private Interactive Boba Party + all other tiers
[Preview of some of the rewards below. Final designs are subject to change based on number of backers/survey answers, since Backers will get to vote on the final design for the digital wallpapers, stickers, prints, & poster design for their reward tier(s)]
Kimle (Nguyen) Morfa graduated with a degree in Journalism from the University of Arkansas. She started off her professional career in digital publishing and content management before switching her focus to the e-commerce industry. With over a decade of experience in Marketing and Branding, she hopes to incorporate the various skills she learned during her professional career with her first book: Moby's Book of Boba.
Silvia Cheung was born and raised in the culturally diverse city of Hong Kong. After receiving her graphic design degree in Los Angeles, she worked as an artist and designer for the apparel and home fashion industry with a focus in the children's market. In time, she discovered her passion for children's illustration and decided to follow her dream of becoming a children's illustrator. Her artwork is full of bright colors & fun ideas inspired by her daily life and silly cat. Find more of her work at www.thesaltycat.com
Risks and challenges
Design and editing is the most time intensive aspect of the publishing process. The illustrator will design the graphics, and I will take on the responsibilities of coordinating photography, working on the content, and designing the layouts. I will also need to get a copywriter to proofread the book so it is clear, concise, and cohesive throughout its entirety. The creative process can come with multiple revisions and changes. However, I aim to be transparent and communicative every step of the way, and if I cannot deliver the physical book within my projected deadline, I will at least deliver an accessible digital copy-- even if it’s a rough draft-- via an online channel to my supporters. There can also be unexpected delays in printing or shipping depending on my vendors and their timelines.Learn about accountability on Kickstarter
- (30 days)