Project image
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$5,647
pledged of $20,000pledged of $20,000 goal
207
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 2 2019 4:51 PM UTC +00:00
Last updated January 2, 2019

Content Creators Planner

A physical planner for creating your content marketing strategy, campaigns, calendar and more.

Content Creators Planner

A physical planner for creating your content marketing strategy, campaigns, calendar and more.

$5,647
pledged of $20,000pledged of $20,000 goal
207
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, January 2 2019 4:51 PM UTC +00:00
Last updated January 2, 2019

About

How would you feel if you knew your content marketing was driving traffic and sales?

Not after the fact, but before you hit publish?

We get it. We create content too, but we've been frustrated. One of the biggest problems with content creation and marketing today is creating a content strategy that works, i.e, drives sales. There are plenty of digital tools for scheduling your content once it's created, but creating the strategy?

Nothing.

Look, we get it. We create, publish, and share our content online. But planning it all online?

It's just not the same thing as taking pen to paper.

We've used frameworks, outlining tools, project management software, Google docs, you name it.

But it always felt like something was missing...

... until now.

The Content Creators Planner was born to solve a problem we all feel as Content Creators. 

One place to map out our goals, plan our content strategy in support of those goals, decide on the content, get it on a calendar and then measure what's working.

The Content Creators Planner was created by Kim Doyal & Jodi Hersh.

After being immersed in the online marketing world for many years, we still felt overwhelmed with the amount of pieces that needed to fit together to create a content strategy that is manageable and effective. We found ourselves using multiple digital tools, all with some overlapping features, but none that really helped us create the foundation and see everything in one place

We knew that we needed something physical that we could write in that would help us map out a content strategy with an end conversion goal in mind. 

We wanted to create a planner that was specifically tailored to content marketing, social media platforms, getting results, and measuring what worked. This is the planner we wish we had when we started online marketing. 

Why a physical planner?

As much as we love having an online business, we're both fans of using pen and paper. There are plenty of great mind mapping, note taking, strategizing and organizing tools online, but it’s not the same thing as actually writing things down. It’s too easy to get distracted by the use of the tool or app and the free-flowing of ideas slows down.

According to scientists from Princeton University and the University of California, typing on laptops or tablets is less effective than writing by hand. If you need to remember something, write it down, with pen and paper. “Writing notes by hand is much better for long-term memory of ideas, or conceptual information”, according to a study published in the journal Psychological Science. *see reference*

And of course, since we believe that #everythingiscontent, you can always use your Content Creators Planner to share the journey of your work with your audience.

Creating Your Content Plan

Monthly Goals:
 Your content should support your business goals, not be an afterthought. Set your monthly goals and plan your content with a purpose.

  • Set your goals
  • Define your content topics
  • Designate your call action
  • Choose your offer/end goal

Content Strategy Map:

Once you have your goals, map out your content by deciding what will be cornerstone content, what type of content you'll create (written, audio, video), and how you’ll repurpose that into micro-content.

  • Choose your content so they’re in alignment with your goals
  • Decide which medium you’ll produce
  • Map out micro-content from your original post
  • Define the platforms for your micro-content

Plan out the conversion goal and call-to-action before you start creating content 

It’s way too easy to miss elements of optimizing your content. We’ve added 8 content checklists for you to make sure your content performs and supports your goals. 

  • Blog posts
  • Podcasts
  • Video
  • Social
  • Live stream
  • Stories
  • Infographic
  • Interactive Content

Plan and schedule once you’ve mapped out your content 

Use the monthly content calendar to schedule your content campaigns along with all your promotions (paid campaigns, active funnels, and sales goals).

  • List topics for the month
  • Define your campaigns (organic and paid)
  • Extra space to define priorities
  • List promotions, active funnels, sales goals, and notes

From your monthly plan, create your weekly content and marketing calendar. Schedule your content based on the marketing channel, social platform, and content status (outline, draft, publish, edit).

  • Weekly thought starters (you define)
  • Daily goal (towards your conversion goals)
  • Blog status (outline, draft, edit, publish)
  • Email marketing (outline, draft, edit, publish)
  • Social posts: Select the platform, define the post
  • Blog, Podcast, and Video checklists included for easy reference

Measure and track the results from your content 

Measure the performance of your content each month to track where your traffic and sales are coming from. We’ve included sales, email marketing, Messenger, and paid promotions as well content referral sources.

  • Sales (goals, prior month, this month, difference)
  • Email marketing
  • Messenger Campaigns
  • Paid Promotions
  • Website traffic
  • Blog, Podcast, Video and other content referral sources

The quarterly statistics allows you to measure your sales and content goals for the quarter, against the previous quarter, to analyze growth opportunities and acknowledge wins.

  • Sales for the quarter
  • Email Subscriber statistics
  • Messenger Campaign performance
  • Paid promotion results
  • Website traffic and referral sources for the quarter

It’s important to highlight your accomplishments. We’ve included thought starter questions as well as plenty of space to reflect, doodle, and map out more content for the upcoming month.

Specs:

  • Planner size: 7x10
  • Weight: approximately 1.2 lbs.
  • Pages: 104
  • Text stock: 80#
  • Cover: faux leather, embossed logo with elastic strap
  • Binding: book binding

*Final specs subject to change*

We are so thrilled that you've decided to check out our campaign for the Content Creators Planner. Creating the planner is the culmination of our shared journeys and experiences building our respective online business.

"Nothing is as powerful as an idea whose time has come." 

- Victor Hugo

Our passion for content marketing, creating connection, and providing value to our audience is at the core of everything we do. While we have plenty of ideas on where to take the planner and how to support you, our goal is that the Content Creators Planner helps you create and grow your content marketing foundation.

Your interest and support is greatly appreciated!

Kim & Jodi

*Reference: Is Writing Notes by Hand Better Than Typing? Article from learningenglish.com, September 24, 2014

Risks and challenges

We're completely committed to our release date. The final Content Creators Planner PDF will be sent to the printer upon completion of the Kickstarter campaign. Both our printer and fulfillment center are lined up and ready to deliver as soon as the campaign ends.

Our commitment to you and our company is to deliver the best quality product in the timeframe we've created. As early supporters, you are our top priority. We will be in consistent communication with you every step of the way. Should we encounter anything that impacts our timeline, you'll be the first to know.

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Support

  1. Select this reward

    Pledge US$ 7 or more About US$ 7

    Digital Version

    As a thank you for supporting the Content Creators Planner, you'll receive the full PDF version of the planner at the end of the campaign. It includes everything that is in the physical planner in digital form.

    Includes:
    • #EverythingIsContent Sticker
    • Content Creators Masterclass (online class)
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    132 backers
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  2. Select this reward

    Pledge US$ 35 or more About US$ 35

    (1) Content Creators Planner

    You'll receive (1) Content Creators Planner, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *Early Bird planners will ship first.

    Includes:
    • #EverythingIsContent Sticker
    • Content Creators Masterclass (online class)
    • Complete Digital copy of the planner
    Less
    Estimated delivery
    Ships to Anywhere in the world
    55 backers
    $

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  3. Select this reward

    Pledge US$ 69 or more About US$ 69

    Buy One, Give One SINGLE

    You'll receive (1) Content Creators Planner for you and one for a friend, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *You can also choose to donate your extra planner to our 'scholarship', where we'll gift your planner to a Content Creator!

    Includes:
    • #EverythingIsContent Sticker
    • Content Creators Masterclass (online class)
    • Complete Digital copy of the planner
    Less
    Estimated delivery
    Ships to Anywhere in the world
    4 backers
    $

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    It's a way to bring creative projects to life.

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  4. Select this reward

    Pledge US$ 130 or more About US$ 130

    Annual Subscription (4) Planners

    You'll receive (4) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *Planners will be shipped quarterly

    Includes:
    • #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    6 backers
    $

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    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 174 or more About US$ 174

    Buy One, Give One ANNUAL

    You'll receive 2 sets of (4) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns. *You can also choose to donate your extra planners to our 'scholarship', where we'll gift your planners to a Content Creator!
    *Planners will be shipped quarterly

    Includes:
    • #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $

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  6. Select this reward

    Pledge US$ 375 or more About US$ 375

    12-Pack Small Biz

    You'll receive (12) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *Planners will be shipped quarterly

    Includes:
    • 12× #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • 12× Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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  7. Select this reward

    Pledge US$ 375 or more About US$ 375

    12-Pack Small Biz GIFT Pack

    You'll receive (12) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    **GIFT These to your clients - We've created a page and graphics for agency owners. You email your clients with their gift, we ship them the planner and create their free membership. - We'll work directly with agency owners to fulfill the gift rewards.

    Includes:
    • 12× #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • 12× Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $

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  8. Select this reward

    Pledge US$ 750 or more About US$ 750

    24 Pack Agency Bundle - GIFT Your Client

    You'll receive (24) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.

    **GIFT These to your clients
    - We've created a page and graphics for agency owners. You email your clients with their gift, we ship them the planner and create their free membership.
    - We'll work directly with agency owners to fulfill the gift rewards.

    Includes:
    • 24× #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • 24× Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 1,134 or more About US$ 1,134

    36-Pack Agency Bundle

    You'll receive (36) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    **GIFT These to your clients - We've created a page and graphics for agency owners. You email your clients with their gift, we ship them the planner and create their free membership. - We'll work directly with agency owners to fulfill the gift rewards.

    Includes:
    • 36× #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • 36× Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    It's a way to bring creative projects to life.

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  10. Select this reward

    Pledge US$ 1,345 or more About US$ 1,345

    Annual Subscription + Virtual Strategy

    You'll receive (4) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *Planners will be shipped quarterly

    Includes:
    • #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • Content Creators Masterclass (online class)
    • 3 Hour Virtual Content Strategy Session with Kim & Jodi
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    It's a way to bring creative projects to life.

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  11. Select this reward

    Pledge US$ 2,142 or more About US$ 2,142

    72-Pack Agency Bundle

    You'll receive (36) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    **GIFT These to your clients - We've created a page and graphics for agency owners. You email your clients with their gift, we ship them the planner and create their free membership. - We'll work directly with agency owners to fulfill the gift rewards.

    Includes:
    • 72× #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • 72× Content Creators Masterclass (online class)
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

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    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge US$ 4,800 or more About US$ 4,800

    Annual Sub.+ 4 Virtual Strategy Sessions

    You'll receive (4) Content Creators Planners, which includes a content strategy map, goal planning for your content campaigns, weekly and monthly calendars, content checklists, and monthly and quarterly statistics of all your content marketing campaigns.
    *Planners will be shipped quarterly

    Includes:
    • #EverythingIsContent Sticker
    • Complete Digital copy of the planner
    • Content Creators Masterclass (online class)
    • 3 Hour Virtual Content Strategy Session with Kim & Jodi
    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)