Before, during, & after...
For as long as I can remember I've been putting words together and building some kind of sonic pattern. I honestly couldn't tell you when it all started. I recall a backpack full of notes, little scribbles of rhymes tucked and hidden away, quotes of texts smearing my Maths core textbook...
Unlike the average teenage child, I enjoyed my solitary lifestyle, drumming the table and reciting my poems and short stories. Growing up in a typical African society where any career short of either becoming a doctor or lawyer was deemed unsuccessful, I have great parents to infinitely thank for letting me break free of the stereotype chains. This could easily have turned out very very differently...
There are millions of musicians out there and ever developing technologies have broken down geographical among many other boundaries and structures which once upon a time were a hindrance. Anyone can now make a record from their bedroom, get on a virtual platform and have a ready audience to critic it and give them almost spontaneous feedback. That's the good news; the bad news is, with these open gates have also disappeared any filters that could stream out talent from the lack of it, it now takes almost twice as much time to sieve through the crap and get to anything half decent. Time, money, etc etc. It is getting a lot lot harder to be noticed.
Independent artists are now stubborn by nature and instinctively respond aggressively even to positive criticism. We think we are the best, even with less than average products. I never wanted the 'unsigned' label to be an excuse for bad quality or below par work. I always wanted to compete at the peak and give nothing short of my best. It is my humble opinion that so far I have been able to do just that. I think as far as quality I can match any major artist and I am a cloth or two away from the typical aspiring artist. It is reflected in my body of work this far. I am extremely proud of everything I've been able to accomplish with very finite resources.
It took me well over a year to make my first record and believe it or not the constraints ran deeper than just financial limitations. The creative process, writing, the level of imagination, the doubt, frustration, the physical effort is just as taxing and challenging as the costs of production... The process is governed by decree and dictatorship, you learn about yourself and question just how far you are willing to go to make something worthy of an audience, something worthy of an opinion.
Since its free release digitally earlier this year, there have been 3 official music videos, all in an attempt to promote the project. My YouTube channel has since amassed over 2million views, for me a huge deal by any scale especially for an independent artist with no major backing.
Just Can't Make It set a pace and tone I wanted for the entire record, the kind of stories I wanted to tell and my love for "vintage" soulfulness.
Down is my most recent release, shot in Warsaw, Poland. It is arguably the most well received.
The audio has since been re-mastered... Scroll to the beginning of the bar below, and click to play/pause.
Living For The Fame was the most anticipated record off the album. The video was so popular and had well over half a million views in its first week of release. It was on YouTube's main page for about a week as number 1 most popular video around the web.
Here & now...
So that's an up-to-date account of pretty much everything. I have independently been able to record an album and release 3 singles.
The question still lingers, unanswered... What do I need your money for?
Imagine for a second just how successful Apple would be if Steve Job's iPhone was made and never marketed to the public... If no one knew about it...
Well my predicament is pretty much the same. I have what labels call a 'complete package' which normally costs a bucket load to build because of all the financial risks involved in setting up a brand from the ground, one which may/not be successful. In this current economic climate, record companies are fast running away from such risks and would rather invest in 'established' acts, hence my DIY approach. I believe if you're unwilling to do it yourself then why should anyone else? I love what I do and so far I've been able to put my money where my mouth is... The final hurdle is getting this out there, far and wide.
Your money will purchase a full release package:
- Digital Distribution - £2,200
- Radio Plugging - £5,500
- Music PR - £3,900
- label Management, Chart Registration, ISRC codes - £4000
- TV Broadcast - £8,000
TOTAL = £23,600
As you can see, I am actually short of the target sum but another sponsor will foot the remainder of the bill if we can raise £12,500 so whatever you are able to part with will be accepted with very open and welcoming arms. Any excess will come right back to you in the form of better pledges.
You will basically be promoting the album on a wider scale, you will be taking this way out of my hands onto platforms I could never reach on my own. It's audacious and undoubtedly a very life changing gesture. I am actually quite restless as to how this would play out.
I could never really truly pay you back. For some free music and a few freebies you will be making my dreams come true and no monetary value could out-price such an achievement.
SO IF I MAY, I'D LIKE TO TAKE THIS OPPORTUNITY TO THANK YOU ALL SO SO MUCH, FOR EVERYTHING! LOVE YOU PLENTY
Risks and challenges
The biggest risk is an obvious one, not attaining the goal. That's the scary part but hopefully with your help that doesn't happen.
Apart from that the rest are trivial, some of the services being pledged are outsourced and unless something really dramatic happens then everything should fall in line just as planned.
Support this project
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