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After flirting with a few record labels I was convinced of doing this alone... I was so very wrong! THANK YOU all for the grand support
After flirting with a few record labels I was convinced of doing this alone... I was so very wrong! THANK YOU all for the grand support
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113 backers pledged £13,109 to help bring this project to life.

About this project

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Before, during, & after...

For as long as I can remember I've been putting words together and building some kind of sonic pattern. I honestly couldn't tell you when it all started. I recall a backpack full of notes, little scribbles of rhymes tucked and hidden away, quotes of texts smearing my Maths core textbook...

Unlike the average teenage child, I enjoyed my solitary lifestyle, drumming the table and reciting my poems and short stories. Growing up in a typical African society where any career short of either becoming a doctor or lawyer was deemed unsuccessful, I have great parents to infinitely thank for letting me break free of the stereotype chains. This could easily have turned out very very differently...

There are millions of musicians out there and ever developing technologies have broken down geographical among many other boundaries and structures which once upon a time were a hindrance. Anyone can now make a record from their bedroom, get on a virtual platform and have a ready audience to critic it and give them almost spontaneous feedback. That's the good news; the bad news is, with these open gates have also disappeared any filters that could stream out talent from the lack of it, it now takes almost twice as much time to sieve through the crap and get to anything half decent. Time, money, etc etc. It is getting a lot lot harder to be noticed.

Independent artists are now stubborn by nature and instinctively respond aggressively even to positive criticism. We think we are the best, even with less than average products. I never wanted the 'unsigned' label to be an excuse for bad quality or below par work. I always wanted to compete at the peak and give nothing short of my best. It is my humble opinion that so far I have been able to do just that. I think as far as quality I can match any major artist and I am a cloth or two away from the typical aspiring artist. It is reflected in my body of work this far. I am extremely proud of everything I've been able to accomplish with very finite resources.

LIVE @ THE NOTTING HILL ARTS CLUB (YoYo)
LIVE @ THE NOTTING HILL ARTS CLUB (YoYo)

It took me well over a year to make my first record and believe it or not the constraints ran deeper than just financial limitations. The creative process, writing, the level of imagination, the doubt, frustration, the physical effort is just as taxing and challenging as the costs of production... The process is governed by decree and dictatorship, you learn about yourself and question just how far you are willing to go to make something worthy of an audience, something worthy of an opinion.

Since its free release digitally earlier this year, there have been 3 official music videos, all in an attempt to promote the project. My YouTube channel has since amassed over 2million views, for me a huge deal by any scale especially for an independent artist with no major backing.

Just Can't Make It set a pace and tone I wanted for the entire record, the kind of stories I wanted to tell and my love for "vintage" soulfulness.

Down is my most recent release, shot in Warsaw, Poland. It is arguably the most well received.

The audio has since been re-mastered... Scroll to the beginning of the bar below, and click to play/pause.

Living For The Fame was the most anticipated record off the album. The video was so popular and had well over half a million views in its first week of release. It was on YouTube's main page for about a week as number 1 most popular video around the web.

Here & now...

So that's an up-to-date account of pretty much everything. I have independently been able to record an album and release 3 singles.
The question still lingers, unanswered... What do I need your money for?

Imagine for a second just how successful Apple would be if Steve Job's iPhone was made and never marketed to the public... If no one knew about it...

Well my predicament is pretty much the same. I have what labels call a 'complete package' which normally costs a bucket load to build because of all the financial risks involved in setting up a brand from the ground, one which may/not be successful. In this current economic climate, record companies are fast running away from such risks and would rather invest in 'established' acts, hence my DIY approach. I believe if you're unwilling to do it yourself then why should anyone else? I love what I do and so far I've been able to put my money where my mouth is... The final hurdle is getting this out there, far and wide. 

Your money will purchase a full release package:

  • Digital Distribution - £2,200
  • Radio Plugging - £5,500
  • Music PR - £3,900
  • label Management, Chart Registration, ISRC codes - £4000
  • TV Broadcast - £8,000

TOTAL = £23,600

As you can see, I am actually short of the target sum but another sponsor will foot the remainder of the bill if we can raise £12,500 so whatever you are able to part with will be accepted with very open and welcoming arms. Any excess will come right back to you in the form of better pledges.

You will basically be promoting the album on a wider scale, you will be taking this way out of my hands onto platforms I could never reach on my own. It's audacious and undoubtedly a very life changing gesture. I am actually quite restless as to how this would play out.

I could never really truly pay you back. For some free music and a few freebies you will be making my dreams come true and no monetary value could out-price such an achievement.

SO IF I MAY, I'D LIKE TO TAKE THIS OPPORTUNITY TO THANK YOU ALL SO SO MUCH, FOR EVERYTHING! LOVE YOU PLENTY

FRENCH KIND
FRENCH KIND
FRENCH KIND
FRENCH KIND
FRENCH KIND
FRENCH KIND
FRENCH KIND
FRENCH KIND
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG
SWAAG

Risks and challenges

The biggest risk is an obvious one, not attaining the goal. That's the scary part but hopefully with your help that doesn't happen.
Apart from that the rest are trivial, some of the services being pledged are outsourced and unless something really dramatic happens then everything should fall in line just as planned.

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  1. Select this reward

    Pledge £10 or more About $15

    THE BASIC PACK
    ************************************************
    As a thank you we will be dedicating one of our shows to every Kickstarter who supported this project. This pack will get you 2 tickets to see the full band live at a London venue. Picture this, live instruments blasting, lights toned down and your 'glowing' wrists swaying in the air - EPIC. So yes you also get some glow bracelets...

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    Pledge £12 or more About $18

    SIGNATURE
    ************************************************
    The album has this far only been released digitally. With this you get The Basic Pack and a signed copy of the limited edition CD of The Farmer's Backyard album. They say the devil is in the extra touch... Can you feel it? Personally I don't feel a thing!

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    Pledge £20 or more About $30

    LA MORT
    ************************************************
    This is French for "The Death". This bundle will get you The Basic Pack, a CD and limited edition "La Mort" beanie. We're all about exclusives. Sample pictures below.

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    Pledge £25 or more About $38

    SNAPBACK
    ************************************************
    The Basic Pack, a CD and one of a limited line of snapbacks we'll also be making to promote this experience. Emphasis on "limited", being unique doesn't have to be expensive.

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    Pledge £30 or more About $46

    FRENCH KIND
    ************************************************
    The Basic Pack, a CD and a special edition "French Kind" T-Shirt shipped to your door at no extra cost. Love you too!

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    Pledge £30 or more About $46

    BUSHMAN SWAAG
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    This gets you the Basic Pack, a CD and one of these camo combat Ts.

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    Pledge £35 or more About $53

    THE ROSE JUMPER
    ************************************************
    Unisex and can be styled by either a male or female. This will also get you The Basic Pack. Attend our gigs in style.

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    Pledge £40 or more About $61

    SPECIAL THANKS
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    You get the Signature pack plus your name in the special thanks part of the CD. Again, thank you much.

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    Pledge £50 or more About $76

    FRENCH DELUXE
    ************************************************
    You get a CD, a beanie, a snapback and a "French Kind" T-Shirt. If you want a pair of tickets to the show, we'll include those too.

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    Pledge £75 or more About $114

    SWAAG DELUXE
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    This gets you The Basic Pack, the camo combat T and The Rose Jumper. Isn't that just nice? I know, I know...

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  11. Select this reward

    Pledge £100 or more About $152

    SWAAG VS FRENCH KIND
    ************************************************
    The French Kind, The Bushman Swaag and The Rose Jumper Packs. Now that's spoiling...

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    Pledge £125 or more About $190

    SWAAG
    ************************************************
    We are making 5 jackets (see pictures below), the SWAAG line. This will get you one of them in addition to The Signature Pack.

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    Pledge £125 or more About $190

    ROSE BOMBER
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    The Signature Pack plus one of these bomber jackets, as worn by her below.

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    Pledge £125 or more About $190

    THE VINTAGE JACKET
    ************************************************
    You get to go old school with this amazing blue jacket. Signature Pack included. There are only 5. Be sure to roll the sleeves...

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    Pledge £125 or more About $190

    THE LEO JACKET
    ************************************************
    Inspired by the leopard print. There can only be 5 of you wearing this at any given time round the world. You also get The Signature Pack.

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  16. Select this reward

    Pledge £250 or more About $381

    PRODUCER
    ************************************************
    Your name gets to be printed on the CD as 1 of four Executive Producers, AND... The French Deluxe. You've definitely earned your bragging rights

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    Pledge £500 or more About $762

    FOR YOU AND YOU
    ************************************************
    The next music video will be dedicated to you. Your name will be the first thing on screen, plus The French Deluxe.

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    Pledge £1,000 or more About $1,524

    FAME
    ************************************************
    You get to be in the next music video! This includes The French Deluxe and show tickets if you need some.

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Funding period

- (60 days)