Project image
)}
$1,915
pledged of $50,000pledged of $50,000 goal
40
backers
Funding Canceled
Funding for this project was canceled by the project creator on May 11 2015
$1,915
pledged of $50,000pledged of $50,000 goal
40
backers
Funding Canceled
Funding for this project was canceled by the project creator on May 11 2015

About

kidRunner - World's First High Performance Kid Jogger

kidRunner is the world’s first high performance, multi-terrain kid jogger. It brings back the joy of running with kids. kidRunner transforms today’s $1Billion USD kid jogger market using innovation, technology, design and proven results. It reduces injury while increasing efficiency. It’s designed to expand where, how and when you can run. It’s about combining what you love instead of trading it.

We are seeking $50,000 to build 15 kidRunners to be delivered to our Ambassador Team within 60 days of the campaign finish. Our Ambassadors will use their kidRunners to test, train and achieve incredible goals, like the 2016 Olympics...or simply balance fitness and family.

Many of our ambassadors and supporters also love to bike, ski and skate with their kids. So do we! We have plans to solve each in one. And every dollar beyond our goal goes directly to accelerating our scale pre-orders and our vision for the future.

About our Ambassador Team:

We've spent four years of R&D, prototype fabrication, testing and hundreds of miles running and exploring with our own kids to develop the world’s first and only high performance, multi-terrain kid jogger. In October 2015 when Max King and his two year old daughter, Hazel, beat 200 other runners in a 10K crossing the finish line with a blazing 5:22 min/mile pace, we had our "a-ha!" moment and knew that kidRunner was the future of running and exploring with kids. We have three patents and one pending for our completely innovative solutions that enables runner and kid to have a smooth, safe ride.

Why is kidRunner so different? Running with your arms and hands free is proven to be at least 15% more bio mechanically efficient. Leaning over to push a heavy, awkward stroller ruins your form and increases injury causing 40% of new parents to stop running. Pushing from the upper body loses core, hip and length strength. With kidRunner, you regain your efficiency enabling you to run better, longer and more often. And kidRunner weighs less than 20 lbs, which is 50% lighter than many of today’s “best” kid joggers.

We’ve done our homework. Together with our manufacturing partner, Composite Approach, we are excited to deliver the Ambassador rigs within 60 days based on the tooling we already have in place. By August 2015 we will be ready to take a 500 to 1,000+ unit pre-order with a four month delivery lead time. That means that by the end of 2015 there will be over 500 kidRunners, parents and kids enjoying running together again. We are confident that we can achieve this goal because we’ve spent four years laying the technology, design and manufacturing foundation to succeed. We already have a fully functional, go-to-market prototype and an established network of suppliers. We have the capacity to deliver. Now we need the initial capital to take the next step. 

Every year, we spend $1 Billion USD on kid strollers and joggers we don’t like. They are heavy, awkward, prone to injury and can't go on the terrain we love. kidRunner has thousands of supporters who want a better way to run and explore with their kids. They know what we discovered on our first run as new parents: today’s kid joggers are shopping carts instead of sports equipment. kidRunner’s design and technology leave today’s kid joggers in the dust! And we want you to be part of it all.

We’ve created a mix of exciting awards aimed at giving our supporters great experiences including the opportunity to get a limited edition custom-made kidRunner. Every dollar raised over $50K will go towards pre-order scale manufacturing capacity.

Your campaign donations will sponsor our team of elite runners, adventurers, entrepreneurs and specialty retail partners to help introduce kidRunner to the world. Take a look at our rewards including running camps with our elite ambassadors, parent fitness tips and training programs, a limited edition pre-order opportunity, and a one-of-a-kind "Ultimate VIP Ambassador Package" and find the one that’s best for you! 

Join Us. Lead the Way!

Risks and challenges

Our partnership, running ambassadors, community support, manufacturing partners and business advisory team have been invaluable helping us to identify and manage project challenges. And we’re not new to challenges! Since day one, we’ve tackled countless obstacles in design, technology, materials, sourcing partners and manufacturing. Each one has made us a better team and kidRunner a better solution.

We’ve identified the following key challenges and here's how we are tackling them:

Partnership/Team Work: Innovation and delivery take team work! Our three person partnership and LLC has over five years working and solving problems together. We have an open, mutually respecting culture and we complement each other’s skills sets including design, fabrication, bio mechanics, business, operations, project management and marketing. Each partner has over 20 years of experience in their respective field, bringing unique value to kidRunner.

Performance: kidRunner is performance sports equipment. It's fast, lightweight and safe. We’ve developed these solutions by including elite runner, parent and engineer, Max King on our team. Max and the other kidRunner Ambassadors provide great feedback and real world testing with their own kids. They log hard miles on roads and trails and push kidRunner to the limit. Their insight into better bio mechanic solutions, harness designs, kid safety and performance is embedded in our effort and will formally continue as part of their involvement with the kidRunner Ambassador Team.

Design: Design is more than how kidRunner looks. It is a key component of how we solved several manufacturing and distribution opportunities. Since day one, our goal was to design kidRunner using “intelligent” materials like carbon and Kevlar that would enable us to increase performance, while reducing weight and the number of parts. As we embedded more and more technology into the design and materials, we were able to eliminate parts, reducing reliance on multiple third-party suppliers, off shore manufacturing, extended lead times and inconsistent quality. Today, KidRunner has 75% fewer parts than our first prototype and is 100% sourced locally and regionally in the US.

Marketing and Sales: Everybody who runs with a kidRunner loves it. But, to achieve our goal of transforming the industry, we need more people to experience it for themselves. We know that introducing a product that is completely innovative means we need to make a closer connection between kidRunner and the parents who may want to own one. The solution starts with our kidRunner Ambassador Team, hand-picked because they all have kids and lots of miles of running and training with traditional kid joggers. Our Ambassadors will help share their experiences with a larger community of runners, athletes and adventurers, while providing constant market and product feedback. Our website was designed to create a community where parent-athletes, retail partners and other entrepreneurs could share experiences, goals and opportunities about kidRunner. We have a dedicated PR/Marketing team leader who will continue to get kidRunner into the media. And, we have an experienced video team that works with us to capture kidRunner in action.

Manufacturing: kidRunner is the first and only kid jogger made of high tech composite materials like carbon and Kevlar. Our competitive advantage will remain innovation and performance in collaboration with our local manufacturing partners, Composite Approach in Bend, OR. We selected Composite Approach from a competitive, open bid process. They were awarded the manufacturing partnership because of their well-established contributions to our local business community, their globally respected expertise in composite manufacturing and their open minded, collaborative culture.

Fulfilment/Distribution: kidRunner is only as good as our ability to deliver the world’s best high performance kid jogger. Not only have we innovated the product, but we’ve designed and begun implementing new-fulfilment, retail and distribution models. Our first phase of go-to-market kidRunners will be based on a pre-order system with three month lead times from order to delivery. We’ve already announced our first “Retail Ambassador,” FootZone in Bend. We will work closely with FootZone to create a first of its kind kid jogger retail model focused on store based kidRunner demo opportunities, supported by knowledgeable sales people and a chance to see, touch and test a KidRunner. Orders will be taken online and supported by dedicated customer service to answer questions.

Learn about accountability on Kickstarter
Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    “Sponsor an Ambassador”
    Your pledge will help us build the first fifteen kidRunners for the Ambassador Team. Our Ambassadors will use their kidRunners to test, train and achieve incredible goals, like the 2016 Olympics...or simply balance fitness and family. They will also help further refine kidRunner, so we can bring it to you next! You’ll join our kidRunner community and be the first to receive updates and Summer pre-order info.

    Less
    Estimated delivery
    4 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    "Running Tips from the Best"
    Let's face it, being a parent and staying fit is hard! These running tips and comprehensive fitness programs from our elite Ambassador parents will help you do both.

    Less
    Estimated delivery
    14 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 50 or more About US$ 50

    "Cap, Tips & More"
    A kidRunner cap, running tips and comprehensive fitness programs (above), and a logo sticker.

    Less
    Estimated delivery
    Ships to Only certain countries
    11 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 100 or more About US$ 100

    "Train with the Pros"
    A one-hour road or trail running clinic or bike ride with one of our elite Ambassadors on your next trip to Bend, OR. (Travel/room/board not included).

    Less
    Estimated delivery
    Limited 6 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 500 or more About US$ 500

    "Customized Training Plan from a Professional Coach"
    A customized 3-month training plan for a triathlon (sprint to Ironman distance), 10K, half marathon or full marathon. Includes personal monthly check-ins from a professional coach. (In-person, if in Bend, OR, or via Skype.)

    Less
    Estimated delivery
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 1,150 or more About US$ 1,150

    “Elite Running Camp"
    A two-day mountain/road running camp led by World Champion and elite kidRunner Ambassador Max King and other guest Ambassadors in scenic Bend, OR. This reward includes multiple sessions of instruction, test runs with a kidRunner, manufacturing tour, and celebration party at one of Bend's great local brewpubs. Fall 2015. Dates TBA. (Travel/room/board not included.)

    Less
    Estimated delivery
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    "Your Very Own First-Edition kidRunner"
    If you want to be among the first to get your own kidRunner for running, exploring and achieving your fitness goals, then this is the reward for you! Just like our Ambassador Team, you will be one of the first to receive a custom, first-edition kidRunner in the color of your choosing. You'll be on the team giving feedback and contributing to future performance and sports ideas. This reward also includes a two-day trip to Bend, OR, to pick up your rig, meet the kidRunner team, including local Ambassadors Max King and Ryan & Natalie Bak, tour our manufacturing facilities, and run with your new kidRunner in beautiful Central Oregon! (Room/board included.)

    Less
    Estimated delivery
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 10,000 About US$ 10,000

    "The Ultimate VIP Ambassador Package"
    This exclusive VIP Reward Package is designed to offer a once-in-a-lifetime experience. You will be flown to Bend, OR, for an all-expenses paid trip to pick up your fully-customized, made-to-order kidRunner (including your choice of color, graphics, textiles, etc.). During the 3-day/2-night trip, you'll also meet the kidRunner team, run with local Ambassadors Max King and Ryan & Natalie Bak, tour our manufacturing facilities, and celebrate with us during a night out on the town. Lastly, you’ll become an honorary kidRunner Ambassador for the rest of 2015. We can't wait to meet you! Lead the Way! (Travel/room/board included.)

    Less
    Estimated delivery
    Ships to Only certain countries
    Limited 0 backers
    $

    By pledging you agree to Kickstarter's Terms of Use, Privacy Policy, and Cookie Policy.

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)