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We're cutting out the middle(wo)man to bring you designer quality dresses without the designer price tag. Pre-order our new collection.
We're cutting out the middle(wo)man to bring you designer quality dresses without the designer price tag. Pre-order our new collection.
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287 backers pledged $27,370 to help bring this project to life.

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Brass: Beautiful Basics.

$27,370

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Brass is a new choice in women's fashion. We're cutting out the middle(wo)man: working directly with our expert factory, and selling directly to our customer exclusively online. The result? Beautiful dresses that don't break the bank.

Support our Kickstarter and help us launch our Spring/Summer 2015 Collection! Pre-order one of our new styles:

 Brass dresses are designed with two things in mind: a neutral palette and an effortless silhouette. High-quality construction, beautiful fabrics, and versatility are our mainstays. The Spring/Summer 2015 Collection maintains these values and is an extension of the core collection. The new line consists of five pieces, made with the warmer months in mind, yet can be easily layered and worn throughout the year.

Katie Doyle and Jay Hallstein met when they were 14 years old. Little did they know that their friendship would turn into a business partnership another 14 years later. Fast forward to 2013. Katie and Jay both shared the dream of owning their own business. They were becoming increasingly frustrated by the fashion industry:

  • Fast fashion that falls apart after one-wash? What a waste. 
  • Designer dresses that cost half your rent? No thanks.
  • Mainstream brands that run supposed "sales" every other week? We're smarter than that. 

With Jay's experience in apparel manufacturing, and Katie's background in ecommerce, they put their skills together to start Brass. 

We design and develop all of our garments in-house. We work directly with our expert factories in Hangzhou, China to source beautiful fabrics and manufacture our dresses with the highest level of care. We sell our dresses exclusively online to avoid the standard retail markup, and pass the savings on to you, our customer. This business model allows us to sell dresses that rival the quality of designer dresses ($200-$400) at a fraction of the price ($70-$120).

Photo Copyright Hogger & Co. 2014
Photo Copyright Hogger & Co. 2014

This model is called direct-to-consumer. This term refers to the trend popping up all over e-commerce in which businesses “cut out the middleman.” The idea is that customers get a higher quality product, better shopping experience, top notch customer service and most importantly a better price than traditional retailers. Warby Parker has proven this model with glasses, Harry’s with razors and now Brass is doing it with women’s clothing. We like to say we are cutting out the middle(wo)man.

Our factory for wovens in Hangzhou, China.
Our factory for wovens in Hangzhou, China.

Brass currently works with two factories located in Hangzhou, China. The business was, in many ways, inspired by one of the factories that Jay visited in 2013. She was so impressed by the quality of workmanship, the attention to detail, and the facility itself. Having visited and worked with multiple factories in the past, Jay immediately saw that this was a stand-out factory. In 2014, they expanded to work with a knit factory that matched these same levels of quality. We personally visit and vet all of our factories to ensure quality, safety, and working standards. We are committed to partnering only with manufacturers that prize and value their employees.

Our knit factory in Hangzhou, China. Abby, our colleague, and Lily, the manager, discuss a type of yarn.
Our knit factory in Hangzhou, China. Abby, our colleague, and Lily, the manager, discuss a type of yarn.
Katie, Jay, and their Chinese colleague, Abby, during their visit to China in 2014.
Katie, Jay, and their Chinese colleague, Abby, during their visit to China in 2014.

Brass women want to look and feel good, but don’t want to spend an hour in front of the mirror. We've teamed up some awesome bloggers over the past seven months who feel the same way.

We launched Brass in September 2014 with 5 basic styles. We have added 3 new styles since our launch. Over the last 7 months we lived up to our promise of providing high-quality without high markup. Here's what a few of current customers have to say:

"I wanted to compliment your great company and wonderful dresses. I now own 4 of the dresses you currently offer, and am really impressed with the quality and design. (And top shelf customer service!) I love the simplicity and versatility of your line, and all of the dresses are great for my work environment." – Janice N.

“Brass delivers on exactly what it promises-high quality, value, style and a seamless customer experience. I’ve gotten so much use out of my Shirt Dress- great for dressing up or down. I look forward to shopping at Brass again soon!" – Christina D.

“Amazing! The fit is excellent and the fabric is soft and comfortable. Best fitting dress I’ve owned. Please make more!” – Traci M.

Risks and challenges

We have worked with our factories for more than a year. We have produced more than 1,000 garments with them during this time. Based on this experience, we are confident in our ability to deliver product in July 2015.

If our Kickstarter is successful, we will be visiting our factories again before production begins. We will record and share our experiences with all of our backers.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    EVERY BIT HELPS!

    Thanks for your support! You'll receive a free shipping code in return. Use it for a future purchase or give it to a friend.

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  2. Select this reward

    Pledge $65 or more About $65

    ANY DRESS. ONLY $65.

    As a thank you for being one of our first supporters, you'll get ANY ONE of our 5 dresses for only $65! All dresses available in XS-XL. Please note: you will be able to choose your style and size after the Kickstarter is over.

    Includes domestic shipping. Please add $15 to your pledge for international shipping.

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  3. Select this reward

    Pledge $70 or more About $70

    THE T-SHIRT DRESS

    Color: Charcoal
    Material: 95% Rayon / 5% Spandex
    Sizes: XS-XL

    You will be able to choose your size after the Kickstarter is over. Includes domestic shipping. Please add $15 to your pledge for international shipping.

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  4. Select this reward

    Pledge $75 or more About $75

    THE A-LINE DRESS

    Color: White
    Material: 100% Poly Textured Woven
    Sizes: XS-XL

    You will be able to choose your size after the Kickstarter is over. Includes domestic shipping. Please add $15 to your pledge for international shipping.

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    Pledge $75 or more About $75

    THE TUNIC DRESS

    Color: Pale Sky
    Material: 100% Tencel
    Sizes: XS-XL

    You will be able to choose your size after the Kickstarter is over. Includes domestic shipping. Please add $15 to your pledge for international shipping.

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    Pledge $85 or more About $85

    THE KNIT COLUMN DRESS

    Color: Bone
    Material: 50% Silk / 50% Cotton
    Sizes: XS-XL

    You will be able to choose your size after the Kickstarter is over. Includes domestic shipping. Please add $15 to your pledge for international shipping.

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  7. Select this reward

    Pledge $90 or more About $90

    THE BAND DRESS

    Color: Storm Blue
    Material: 100% Poly Chiffon
    Sizes: XS-XL

    You will be able to choose your size after the Kickstarter is over. Includes domestic shipping. Please add $15 to your pledge for international shipping.

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  8. Select this reward

    Pledge $100 or more About $100

    ANY DRESS & FREE SHIPPING FOR LIFE

    For those who've already fallen for Brass, our $100 reward includes a dress of your choice and free shipping for life! Please note: you will be able to choose your style and size after the Kickstarter is over.

    Includes domestic shipping. Please add $15 to your pledge for international shipping.

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    Limited 26 backers
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  9. Select this reward

    Pledge $345 or more About $345

    THE WHOLE COLLECTION

    Can't choose just one? Get all 5 dress for $345! That is a savings of $50! All dresses available in XS-XL. Please note: you will be able to choose your sizes after the Kickstarter is over.

    Includes domestic shipping. Please add $30 to your pledge for international shipping.

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  10. Select this reward

    Pledge $1,000 or more About $1,000

    COME HANG WITH US!

    You'll get all 5 dresses plus a private party with Katie and Jay and 5 of your friends at our studio. Come try on the dresses in person, drink some wine, and put up with our bad jokes. Truly, a night to remember.

    You will be able to pick up your dresses in person. Travel not included.

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  11. Select this reward

    Pledge $5,000 or more About $5,000

    COME DESIGN WITH US!

    You'll get all 5 dresses plus the exclusive opportunity to help us design a dress for our Fall 2015 line. You'll have a unique behind-the-scenes experience and learn all about the design and production process.

    Domestic and international shipping included. Design process will take place via Skype and email.

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  12. Select this reward

    Pledge $10,000 About $10,000

    LET'S GO TO CHINA!

    You'll get all 5 dresses plus the opportunity of a lifetime: travel with Katie and Jay to China for 1 week! You'll have an incredible cultural experience and have the chance to visit our factory with us in Hangzhou.

    Domestic and international shipping included. All travel expenses are included, except for passport and visa fees.

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Funding period

- (30 days)