About this project
Most people know Dallas, Texas as the equivalent to America's "Country-western store" due to its age old ten gallon hat and snake skin boot, cowboy stereotype. But its 2012 and things are a little bit different. "Revisiting Dallas with Nathan Brown" is a window into the new world of the local Dallas lifestyle and independent culture. Discover hidden gems, taste great homemade cuisines, and bind newfound camaraderie at unknown bars with the locals through song and drink. Did we mention beer? BEER! BEER! BEER!
From big city giants to little guys in the exurbs, "Revisiting Dallas with Nathan Brown" features a cross between Dallas themes and personalities. Ex. fitness segment at White Rock Lake with CEO of Lakewood Brewing as he explains his secret to Rock Ryder Beer and his salute to cyclists. Brown gets behind closed doors and discloses some of the mysteries behind creating Dallas' finest beer, food, events, and experiences. He must also face creative scenarios in select episodes. Ex. have a beer, eat a meal, and attend an event, each at different locations in one day without a GPS, and only the train system. Added tension ensues when unforeseen obstacles slow him down.
The pace of the series reflects a combination of the speedy appetite of youth and savory of the refined. Segments of Brown as he flashes point to point between destinations contrast those in which he settles down with local entrepreneurs over a beer or coffee to discuss their back stories. Inter-splice moments with Dallas residents expressing their impression of the city. A sharp image, vibrant colors, textured side streets, and shadowy dives illustrate how well-rounded Dallas can be throughout the series. "Revisiting Dallas" can become the source for discovering what to do in the city for every age, but especially for young adults. There are a countless number of hidden gems that most youth don't find because they are poorly advertised. The only way most could find one would be to stumble upon it. The show introduces viewers to new places so they might be more knowledgeable and comfortable to visit.
The long term goal of this project is to have created a local movement large enough to facilitate a program launch on a scale viable for satellite network attention. The onset strategy is to pool local viewership with direct sponsorship, advertisement, event hosting, musical, and artistic involvement. Once the program reaches into the thousands of views and subscriptions, and ten thousand channel views, an application will be submitted to become a youtube partner. Ads will then be run on episodes and a percentage of revenue can be collected from each view. In addition, there will be physical DVD distribution online with Amazon. The complete first season can be used as a catalyst to entice larger networks such as The Travel Channel, Bravo, A&E, TLC, and AXS TV to pick up the program. At that time, it can be tailored to fit different major cities with each season.
web based local Dallas travel and cultural segment show with potential network growth.
22 minutes each
Canon 5d video with tripod, interview light kit, boom, shotgun, and lavaliere microphones
Post in Final Cut, export for web and dvd distribution with Amazon.
Here is the rough budget:
Canon 5d Mark II $1,800
Canon 5d LCD Light $50
Additional Canon 5d battery $60
Canon EF 28-135mm lens $500
Canon Deluxe Photo Backpack $45
Zoom H4n 8-Piece Recorder w SoniCase Soft-shell carry case bundle $320
Samson Lavalieres $250
Manfretto Tripod $200
2 64 gb sd cards $120
2 g raid 2tb hard drives $600
Petty Cash for Emergencies $300
Help us make this project a reality. Wouldn't you like to know more about what you can do you in your city? Lets start with Dallas.
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- (45 days)