Share this project

Done

Share this project

Done
Keyando - Your Story Counts project video thumbnail
Replay with sound
Play with
sound
$2,048
pledged of $1,090 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

$2,048
pledged of $1,090 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

 

Welcome to Keyando, a versatile card set for mindful reflection and inspiring play where your story counts.

Keyando provides a simple and elegant framework that helps us listen to others and get in touch with our best selves. The Keyando cards were developed according to the latest international research on human flourishing and happiness. Powerful in its simplicity and beautiful in its design, each Keyando card represents an essential key to unlocking happiness for ourselves and others. The 46 different “key cards” represent adventure, love, freedom, nature, security and everything in between. All that we think, feel, or do is related to one of more of these keys. Together they open a playful space for mindful reflection. The keys in Keyando are based on scientific research and do not correspond to any particular belief system.  

These beautiful cards are designed to promote mindfulness, connection, and purpose wherever we go. The cards can be used for a daily inspiration, exploring life questions, or simply as a resource and reminder to be more present. Interacting with the cards puts us in touch with our thoughts, feelings, desires and needs. By listening to the key cards that speak to us, we get closer to ourselves while exploring our relationship to the world and others.  

Key Card Nature
Key Card Nature

The Keyando cards can be used in a variety of different spreads and routines for encouraging mindfulness and getting orientation in our pursuit of happiness.  

And the Keyando cards can be used to play a range of fun and inspiring games.  

Keyando - The Game of Happiness

The Game of Happiness is a dynamic group card game that’s sure to cause laughter, thoughtfulness, and lively conversation. In this new game your story counts. It can be used to break the ice with new friends or to get closer to people we already know. If you like the games Activity, Dixit, or Truth or Dare you will LOVE The Game of Happiness

Players can participate in The Game of Happiness in various ways, by telling stories, challenging others in the form of questions, or simply by playing strategically. Each round is filled with vivid discussions about your stories, beliefs and what matters to you. The game is perfect for get-togethers with family, friends, or workmates who want to get to know each other in a fun, new way. It’s great for parties and team building.

The Game of Happiness is designed for 3 to 6 players (Ages 12+). Learning the game takes 10 minutes, and playing it takes anywhere between 30 and 90 minutes.

Your story counts!
Your story counts!

WHAT ELSE CAN WE DO WITH KEY CARDS?

  1. 1. Play other games as well like ConcentrationHanafuda or Kemps (Ages 6+).
  2. 2. Use the cards for Tarot readings.
  3. 3. Integrate the cards into mindfulness and happiness pratice with different spreads. 

For more examples of possibiles spreads and routines please see further down. 

WE NEED YOUR HELP!

After we published a first print run of the cards in 2016, we fine-tuned the cards and the rules of the game based on feedback we received from players during countless trial sessions.

Given the special versatile nature of the Keyando cards, distributors have balked at picking it up, concerned that it won't sell as well as common card games. And, they’re probably right. Keyando is for a very special audience. That’s why we’re bringing Keyando directly to you. We need your support to pay for game development, intensive graphic design, and overall production costs. With your help, we’ll print the second edition of our newly fine-tuned cards together with a comprehensive booklet including instructions and everything you need to know to get the most out of Keyando.

KEYANDO PDF

With the Keyando PDF version you can print the cards yourself and spread the word about happiness, mindfulness, and mutual understanding worldwide. 

KEYANDO ANGEL

As a Keyando Angel Superbacker (Give 50 Keyando Boxes to public schools) you'll be supporting public schools  by giving them a tool that creates mutual understanding, increases social skills, and fosters peaceful conflict resolution. 

And we make first step as Keyando Angels: With the launch of this campaign we give away Keyando Boxes for free to the first 50 public schools and universities who sent an email to info@keyando.com. 

INTERVIEW WITH DIRK DE POL ABOUT KEYANDO  

Thanks to Alexia Anastasio! Check out her projects on www.alexiaanastasio.com.

WHAT DO TESTERS AND GAMERS THINK ABOUT KEYANDO?

António and Dirk would like to thank all beta-testers, friends, gamers, trainers and supporters who helped us fine-tune the Keyando cards, rules and routines. Some of them even came up with ideas for new rules and spreads. Here are some of their statements.

"What a great game! The world needs more traditions where people can reflect on their own lives and bond with others." Adam Baltieri, Berlin.

"Dirk, I like the concept. Keyando deserves to be heard by many people." Rukesh Patel, Pune India. 

"I played the game two times. I was amazed how quickly I could get to know people who where totally strangers to me before the first time I played it. Second time I was with a group of friends when Dirk came to introduce us the game. While playing the conversation shifted to another level of intimacy. Everybody in the group was included to the conversation and game. I loved to see their smiling faces and to get to know them better then before." Reinhard Clemens, Berlin. 

"I think it's a very versatile game/tool to get to know one another. I realized too, everyone wants to be disconnected and be entertained but not really participate. This is what the generation needs. Let's get this thing moving and shared on social media! And the art is really nice too." Brandon Roots, Citrus Heights, CA.

"Playing with the Keyando beta cards now! This game is a great idea! Great energy! Thanks Dirk!" Kirk G., Arizona.

"Mindblowing! You guys are on an impressive mission." Chris Cluss, Berlin. 

"I love it! Everyone at the table really opens up. Even our teenage kids..." Lore T., Long Island.

"Dear Dirk, it's an awesome game! I was really impressed, what sides I found out about me. I can really recommend it!" Vince Weiland, Berlin. 

"I'm not a fan of classic tabletop games, but Keyando should be in your cabinet. It is a game in which, through skillful questions, we can squeeze out funny, embarrassing or sometimes even intimate truths from our friends ... all participants try to surpass themselves and more and more new aspects come to daylight. I was thrilled and we played several rounds. The depth during the game was enormous!" Dominik Birke, Nürnberg.

"If we throw these cards into the circle of playful friends or strangers, in only a few minutes we will learn about things from which we have had no idea, and we will know exactly who we want to see more often or never again ... I have not experienced so much wild discussion, laughter, and shouting in the last few years, as in this game ..." Yvonne Bloesch, Berlin.

"Such beautiful artwork and a game for sharing thoughts and strategies for mindfulness and happiness - perfect game!" Ercan Tekce, Berlin. 

"Thrilling! All the fun comes from the contributions and stories of the co-players. So, like in real life: with the selection of interesting players the pleasure doubles. From hearty laughter to tears there are all emotions. Through the frame the game sets, the conversations remained playful despite the depth and the whole group took part. Thus, both extroverted and introverted people were encouraged to participate in the game..." Jens Berggreen, Hamburg.

"Today I finally had the opportunity to play Keyando. All the players (trainers and coaches) were very impressed. It is a great tool to get into deeper exchange and offers a lot of creative possibilities to invent own questions and approaches. We find the cards very stimulating and imaginative. We had fun and recommend it and continue to play!" Katherina H., Berlin. 

"Keyando is a real game changer. It should become the official UN game." Brigitte Brun, Karlsruhe.

"This is like a swiss knife of personal development and inspiring educational games. A must have!" Gunter Weplad, Hamburg.

  

THE KEYANDO CARDS  

Here you can see our high-quality large format cards (7x12 cm / 2,76x4,7 inch) in comparison with standard poker cards and other playing cards.  

Comparison of Card Sizes and Boxes / Lumex Print
Comparison of Card Sizes and Boxes / Lumex Print

We’ve created all cards in high-resolution, even suitable for poster or canvas prints. 

 

Key Card Responsibility - The only card in set with a disruptive image
Key Card Responsibility - The only card in set with a disruptive image
  

THE RULES OF THE GAME OF HAPPINESS

One objective is to arrange the cards played in 4 rows of 12 cards each. The cards form a puzzle with a landscape on it.

The Cards form a Landscape of Happiness
The Cards form a Landscape of Happiness

At the beginning of the game, all players get 5 cards. Whoever plays all his cards first, wins. Going clockwise, the player next to the dealer starts the game. When it’s your turn you have one of the following options:

ASK

Lay down a card in front of a co-player and ask him anything you like about it.

ASK
ASK

For example, when you play the “Challenges” card, you could ask: “What means this card to you?”, or more specific: “What was your biggest challenge?” Your imagination is your only limit here. Especially when you play an angel or vampire card which can represent whatever you like, and allows you to ask whatever you want.

If you are satisfied with the answer, your card stays on the table and the player asked plays next as a reward. If the answer is refused the player asked has to draw a card from the pile and you must withdraw your card and it will be the next player’s turn.

LAY

Instead of asking or telling something you can simply lay down a card that fits to one which is already on the table.

LAY
LAY

It is possible to lay down several matching cards at once. If “Winning” is one of your keys to happiness this might be a good way to go.

THAT’S IT! MORE OR LESS … THERE ARE SOME MORE THINGS TO CONSIDER.

STOP A TURN

When it’s getting out of hand or when someone is just about to win you can use a joker (angel or vampire) at any time, and then the next person clockwise will be on!

Important: If you interrupt a turn all cards played in that turn have to be taken back. Most likely some co-players will not be happy about that…

STRATEGY

Part of the fun is to develop your own strategy in this highly dynamic game. No game will be the same, so it will keep you on your toes.

Angel and vampire cards are the most powerful cards in the game. They can stop any game situation, and the can represent whatever you like, when you are asking or telling something.

END OF THE GAME

Whoever plays all his cards first, wins! However, if you forget to shout „Keyando!“ at the end, you have to take back your last card (or cards) and you get an additional card from the pile!

Yikes!

SOUNDS LIKE FUN? THEN SUPPORT US!

THE REWARDS

  

By the way, we make the first step as Keyando Angel: With the launch of this campaign we give away Keyando Boxes for free to the first 50 public schools or universities who sent an email to info@keyando.com. 

WHAT ARE YOU FUNDING?

  • Costs of the card stock and the booklet
  • Printing of the cards, booklet, and boxes
  • Helping yourself and others to be more happy and mindul
  • Highly versatile cards which can be used for The Game of Happiness and other games like Concentration, Hanafuda or Kemps.

As a Keyando Angel Superbacker you'll be supporting public schools with a game:

  • creates new communities and friendships,
  • supports empathy and the development of personality,
  • increases communicative and social competences,
  • and fosters a peaceful conflict resolution.

INSTANT REWARD, FULFILLMENT AND SHIPPING 

INSTANT REWARD: If you choose a reward which includes a PDF copy you will immediately receive the printable cards and the rules of The Game of Happiness which you can print out at home. Spread the word!

FULFILLMENT MADE IN GERMANY: We will fulfill all rewards from Germany. We are teaming up with one of the most renowned European playing card printers based in Germany to ensure we can deliver high quality cards both on time, and on spec.

WE ARE EU-FRIENDLY: Backers from the EU do not have to worry about customs or VAT.

Shipping included
Shipping included

SHIPPING COSTS for the US, Canada, and EU are included. In all other countries the shipping costs are 8 $.

Shipments of a single set or box to non-EU backers will have 17 € declared value. That's roughly equivalent to 19 USD / 25 CAD / 27 AUD / 18 CHF / 2326 JPY, and should be under the threshold that triggers customs duties in most countries. 

What You See Is What You Get - we run a simple, straightforward campaign. We’ve already thrown everything into this game - a lot of time, effort, and money, and we intend to deliver a high-quality product printed on only the best materials.

MINDFULNESS AND HAPPINESS WITH KEYANDO

Key Card Mindfulness
Key Card Mindfulness

Current studies clearly show - there is no universal formula for happiness. The keys to your happiness are unique. The reason for this is simple. We all grow up in different families and environments, within diverse societies, cultures and historical backgrounds. Our unique experiences make us who we are; the situations and dramas we live through are never the same. We have different genes and character traits that contribute to the complex whole of our personality— and at every given moment we find ourselves in different phases of our personal development.

No matter how we use the Keyando cards, they will take on the flavor of our own creativity, thoughts, and wishes. Using the Keyando cards as a game or guide to self-discovery puts us in touch with the keys to our happiness, opening the way to integrating them into our lives so that we can find balance, achieve our goals, and create more satisfaction for ourselves and others.

How can the Keyando Cards be used for more Mindfulness, Happiness and Tarot?

Here just a few examples of what we can do with the Keyando cards:

The Wheel of Life

The Wheel of Life is a common tool for creating more balance in your life and rethinking and setting your goals. Using the Wheel of Life as a starting point, allows you to reflect how satisfied you are in the different areas of your life.

What you see above is an example setup of a nearly balanced Wheel of Life with the areas growth, love, friendship, family, security, health, working, and faith.

The Wheel is based on a scoring system from 1 to 10. Simply reflect and rate your satisfaction levels for each area out of 10, where 1 is closest to the center.

How you can work with the Keyando cards and the Wheel of Life in order to improve an important area of your life or to define your goals more clearly is described in the Keyando-Booklet in detail.

My Keys

My Keys is about answering the question: “What are my keys to happiness?”

Shuffle the cards and place one after the other face up on the table. Place the cards to the top which appear important for you. Place a card at the bottom of table if you think is not that important to you.

Make up your mind about each card within 3 seconds, decide spontaneously.

When you’re done, take your time to look on the cards on the top and select just 7 cards of which you think that these are your essential happiness keys.

Congrats, you just detected your individual set of keys to happiness!

If you like you can relate them to your goals or areas of life which you like to improve.

Inspirations

Shuffle the cards and then lay down the first 12 cards face up on the table. Select 3 of the 12 cards of which you think that they are important in your current situation or for the near future. Place these cards in a row.

Shuffle the remaining cards and place one after another below one of the 3 cards in the row. Place cards that do not fit to just to the side.

After you assigned all cards, try to find a hierarchy for the cards in each column. Inspirations allows you identify potential challenges and manage them.

The Celtic Cross

For the Celtic Cross - a classic Tarot spread - we place ten cards as shown in the figure above. Each of the cards represents something specific in relation to the questioner:

  1. 1. Starting position
  2. 2. Immediate influences
  3. 3. Life
  4. 4. Root of reading
  5. 5. Past influences
  6. 6. Future influences
  7. 7. Feelings
  8. 8. External influences
  9. 9. Hopes and fears
  10. 10. Possible output

With our participation, The Celtic Cross tells a very detailed story. All the more so, because we also we include the feedback and responses of the person participating in the reading. You can try out this spread and other classic Tarot spreads with the cards.

THE TEAM

António Piedade: António is a professional artist, and is responsible for illustrating the Keyando cards. Since he was young, he showed great interest in art, especially drawing and painting. In 2004 he studied visual arts and multimedia at university. He is inspired by artists like Egon Schiele, Toulouse Lautrec and Edward Hooper. In 2009 a passion for illustration grew in him, alongside the challenges and the freedom that come with it. Since then he’s been working as a freelancer for different companies and individuals for projects such as book covers, illustrations, infographics, and graphic design.

Dirk de Pol: Living in Berlin, Dirk has a background as art director, designer, life coach, business consultant, and entrepreneur. After studying humanities, Dirk worked for different educational institutions, for example as Editor in Chief of akademie.de and as CMO of TELES European Internet Academy AG. He is CEO of Pandavia GmbH in Berlin which publishes Keyando. He came up with the idea and works with António Piedade to make it a reality.

JOIN US IN BUILDING KEYANDO

The funds we raise will be used first and foremost to produce and deliver the cards to each and every one of you. We are teaming up with one of the most renowned playing card printers to ensure delivery on time, and on spec.

So, if you’re into games, mindfulness, happiness, and getting to know friends, and would like to get a copy of the Keyando cards, please back our project!

With love and good vibes!

António and Dirk 

P.S.: We believe in Crowdfunding. That's why we are joining https://kickingitforward.org and will give back 5% of the funds to other crowdfunding projects. 

Risks and challenges

We are teaming up with ASS Altenburger - one of the most renowned European playing card printers based in Germany - (we have worked with before) to ensure we can deliver high-quality cards on time, and on spec. We are confident in our ability to deliver Keyando quickly and on time. Nevertheless, unforeseen events may affect how quickly orders are fulfilled. Our goal is to ship the Keyando cards on time, by the dates listed on the pledge levels. The delivery times will vary according to your local postal services – once we ship, the shipment is the responsibility of the shipping company. If tracking is important to you, please let us know via the Kickstarter messaging system and add 4 € extra to your pledge. Informal currency conversions made during this campaign may not be accurate when you read this. Warning: Do not attempt to solve life problems with the Keyando cards. We do not take responsibility for any breakups, thrown objects, or apologies caused by the real emotions that may surface when playing or using the Keyando cards. If you use Keyando in life coaching or therapeutic contexts, you should be a trained specialist. By backing this project, you indicate that you have read, understood and agreed with the above. If you have any questions, please contact us directly via the Kickstarter messaging system.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support this project

  1. Make a pledge without a reward

    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge €1 or more About $1.06

    KEYANDO TIP

    Thanks for leaving a tip and supporting Keyando. Everything helps! We’ll keep you posted with updates. No physical rewards at this level.

    Less
    Estimated delivery
    3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge €5 or more About $5

    KEYANDO PDF

    A PDF copy of the printable beta cards and the rules of The Game of Happiness.

    Less
    Estimated delivery
    2 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge €10 or more About $11

    KEYANDO BETA CARDS

    The beta cards and a PDF copy of the rules of The Game of Happiness. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (10 left of 18) 8 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge €20 or more About $21

    KEYANDO CARDS

    Keyando cards and a PDF copy of the rules of The Game of Happiness. Shipping costs for the US, Canada, and EU are included. For all other countries, shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge €30 or more About $32

    KEYANDO BOX

    Keyando Box set with the cards and a booklet featuring rules for 4 different games and all the mindfulness and happiness instructions. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    13 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge €40 or more About $42

    HAND-SIGNED KEYANDO BOX

    A hand-signed Keyando Box set with the cards and a book with rules for 4 different games and all the mindfulness and happiness instructions. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (97 left of 100) 3 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge €50 or more About $53

    DOUBLE KEYANDO BOX

    Give one, get one. 2 Keyando Box sets with the cards and a book with rules for 4 different games and all the mindfulness and happiness instructions. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge €90 or more About $95

    QUADRUPLE KEYANDO BOX

    Give three, get one. 4 Keyando Box sets with the cards and a book with rules for 4 different games and all the mindfulness and happiness instructions. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge €220 or more About $233

    KEYANDO DOZEN

    Twelve times more of all you ever wanted. 12 Keyando Box sets with the cards and a book with rules for 4 different games and all the mindfulness and happiness instructions. Shipping costs in the US, Canada, and EU are included. In all other countries the shipping costs are 8 €. Also available on German.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited (49 left of 50) 1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge €900 or more About $952

    KEYANDO RETAIL

    50 Keyando Box sets. Available in the EU. Shipping costs are included. Also available on German.

    Less
    Estimated delivery
    Ships to Only European Union
    1 backer
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge €1,000 or more About $1,058

    KEYANDO ANGEL

    Give 50 Keyando Box sets to public schools or universities. Available in the US, Canada, and EU. Shipping costs are included. Also available on German.

    Less
    Estimated delivery
    Ships to Only certain countries
    0 backers
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.