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A film that explores the explosive growth, both economic and artistic, of the Michigan craft beer scene. A DSLR Documentary.
A film that explores the explosive growth, both economic and artistic, of the Michigan craft beer scene. A DSLR Documentary.
A film that explores the explosive growth, both economic and artistic, of the Michigan craft beer scene. A DSLR Documentary.
471 backers pledged $34,676 to help bring this project to life.

About this project

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The Michigan Beer Film

$34,676

471

THE FILM

Simply put, this is a film about the people who are putting their heart and soul into producing craft beer in the state of Michigan. 

We LOVE craft beer. But beyond the beer, there are real people; men and women who pour everything they have into this dream; rolling up their sleeves and leading teams of highly skilled, creative and motivated team members to create something incredible. 

Jeff from Hop Head farms, harvesting hops.
Jeff from Hop Head farms, harvesting hops.

We began with a simple mission of highlighting the artistic and economic development of the Michigan microbrewing industry. 

No angles. 

No manipulation.

Just find the right story and make it beautiful.

We started by talking with our friends at Greenbush & Paw Paw Brewing Company, two young breweries who were (at the time) under a year old and seemed to be doing things the right way.

From there, the path we took was as organic as we could make it. We've seen amazing, behind the scenes shots of some of the best brewers in the world (looking at you Bells, Darkhorse & Founders)..
We spent time with Joe Short and then drove home 8 hours to Kalamazoo in a ridiculous blizzard. Watch the video blog from that trip until the very end to see what we're talking about. 

We had a BLAST kicking it with Brian Tennis and Joel Mulder of the Michigan Hop Alliance, learning about organic hop growth in Michigan that could someday rival Yakima in the Pacific Northwest. 

We rolled into Detroit to talk with a crazy guy named Steve Roginson who just hit his goal of 25,000 on IndieGoGo to start a Nano brewery less than 100 yards from the original home of Tiger Stadium in Corktown. 

There is so much more!

WHO IS IN THE FILM?

Since we aren't finished entirely with the production phase of the film, the following list isn't complete, but here are some of the friends we've made along the way:

  • GREENBUSH
  • PAW PAW BREW CO
  • BELLS
  • FOUNDERS
  • RIGHT BRAIN
  • DARK HORSE
  • KUHNHENN
  • SHORTS
  • BATCH BREWING
  • OUR BREWING CO
  • SAUGATUCK 
  • NEW HOLLAND
  • BREWERY VIVANT
  • 7 MONKS 
  • THE MITTEN BAR
  • HOP HEAD FARMS
  • NEW MISSION ORGANICS
  • THE MICHIGAN HOP ALLIANCE
  • GOOD BEER HUNTING
  • MOTOR CITY BREW TOURS
  • IM A BEER HOUND
  • + MORE

WHEN WILL IT BE FINISHED?

We have set a deadline for production of June 15th. 

The film will finish post production by September 14th

Why September 14th, you ask.......


THE BIG PREMIERE 

Place: The historic Kalamazoo State Theater. 

Date: Saturday, September 14th

The Details: Watch the film. Live music before the showing. Tap takeover featuring film producer, Kevin Romeo's favorite Michigan craft brews. 

Our hope is to bring the community together to make one big giant event in celebration of Michigan Craft Beer. 

WHY SHOULD I FUND THIS?

The film is being shot with the utmost care and quality in mind, drawing comparisons to national documentaries on the level of Food, Inc. It's an awesome opportunity to support your local brewery by expanding their fan base. 

Besides that, we think the rewards that are listed over there to the right are pretty sweet.

That all being said, producing and promoting a film is expensive. DVD replication, travel/fuel, production costs, etc.

We want to give our fans the best film possible. 

These beers aren't going to film themselves!  

FINISH STRONG. 

We humbly and gratefully promise that the film will be completed, and there are two main contributors to our confidence.

First, from the beginning, this film has been a labor of love. We gladly and regularly donate our nights and weekends to make it happen. Also, as a group of people that are passionate about Michigan craft beer and video production, there is hardly a more ideal way for us to infuse passion with passion. 

Second, the more brewers we meet, the more we are overwhelmed with their support. What we've experienced is that breweries across the state collaborate and cooperate with an earnest spirit of service and encouragement. 

We've been blessed to receive the same warm welcome, so though our production team is small, our support system has grown to be statewide. 

Thank you,

The Michigan Beer Film Team. 

CONNECT WITH MI BEER FILM

Mi Beer Film website: www.mibeerfilm.com

Mi Beer Film Blog: www.mibeerfilm.blogspot.com 

Mi Beer Film Facebook: www.facebook.com/#!/MichiganBeerFilm 

Mi Beer Film Twitter: twitter.com/MIbeerfilm

$30 Shirt + Sticker Combo!
$30 Shirt + Sticker Combo!

Risks and challenges

This film is being shot entirely with Canon DSLRs, which record to digital media. We have done our absolute best to back up all media onto duplicate secure hard drives but in the event that a terrible media failure occurs to either drive, that would certainly delay our completion date. It is important that we communicate this to our fans. Rest assured, we would still finish the film!

Of course, we will be working with a third party for production of our DVDs and this could potentially cause delays as well. We hope for the best, plan for the worst.

Most importantly, if successfully funded, we will put the proverbial "first fruits" of revenue towards our rewards, ensuring that they are received by our faithful backers. We anticipate getting our rewards shipped and film completed in roughly the same timeframe.

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FAQ

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Support this project

  1. Select this reward

    Pledge $1 or more About $1.00

    Bragging rights. You helped the dreams of millions of little children come alive. Or the 5 people at Rhino Media.

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    Pledge $5 or more About $5

    Digital download of your choice from one of the many gorgeous photos of Michigan craft brews.

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    Pledge $10 or more About $10

    "Buy Good Beer" sticker + a special thank you from the producers on our website and a thank you in the film credit! Repeat: YOU ARE IN A FILM CREDITS

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    Pledge $25 or more About $25

    DVD of the film (signed by the Rhino Media Team) + Sticker + Thank You + Film credit

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    Pledge $30 or more About $30

    NEW REWARD:
    "Michigan Beer = Better" T-Shirt! + Sticker of the same design!

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    Pledge $50 or more About $50

    Official Film Poster (18x24) autographed by the Rhino Media team + DVD Copy of the filma (signed by entire team) + Sticker + Thank You + Film Credit

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    Pledge $50 or more About $50

    "My shirt supports Michigan Beer" T-Shirt + DVD copy of the film (signed by Rhino Media Team) + Sticker + Thank You + Film Credit

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    Pledge $50 or more About $50

    NEW REWARD!
    A beautiful 4 pack of MI Beer Film pint glasses +
    Film Poster + Sticker + Thank You

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    16 backers
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  9. Select this reward

    Pledge $100 or more About $100

    2 Tickets to the Post-Premiere Party at the Rhino Media studio + Signed DVD + Sticker + Thank You + Film Credit

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    36 backers
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  10. Select this reward

    Pledge $250 or more About $250

    Exclusive Coffee Table Photo book signed by MI Beer Film Crew + 2 Tickets to the Post-Premiere Party at the Rhino Media Studio + Signed DVD + Sticker + Thank You + Film Credit

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    12 backers
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    Pledge $300 or more About $300

    Photo shoot with producer Kevin Romeo! Up to 1 hour locally for whatever you'd like. Family, Portrait, Product, Bands, Whatever. Let's talk! (Travel outside Kalamazoo area not included)

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    Pledge $500 or more About $500

    4 tickets for a West Michigan Beer Tour bus trip + 4 Signed DVDs + 4 Pack of MI Beer Film Pint Glasses!

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    Pledge $500 or more About $500

    CORPORATE SPONSORSHIP! "A PINT FOR ME" - Company name printed on promotional materials (Banners/Posters) + Shout out at the Film Premiere + 4 Tickets to the Film Premiere + 2 Tickets to the Post-Premiere Party

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    Pledge $1,000 or more About $1,000

    CORPORATE SPONSORSHIP: "I'LL TAKE A GROWLER!" Company LOGO on promotional materials (Banners/Posters) + Company LOGO on Film Premier Event Banner + 4 Tickets to Premiere Event + 4 Tickets to Post Premiere Party + Logo on Post Premiere Beer Mug + Shout Out sung by Producer Kevin Romeo at the Premiere! + Company name listed in film credits

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    Pledge $2,500 or more About $2,500

    Your own private Bus Tour with West Michigan Beer Tours - up to 27 passengers! Visit some of the biggest and best breweries in West Michigan, as well as some of the up and comers + A Signed Copy of the DVD for everyone on the trip. (Lots of terms to talk about here, let's talk!)

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    Pledge $2,500 or more About $2,500

    CORPORATE SPONSORSHIP: "CRAFT BEER KEG!" - Your own banner at the Film Premiere + Top Billed Logo on all Promotional Materials + 10 Tickets to Film Premiere + 10 Tickets to Post Premiere Party + Logo on Post Premiere Beer Mug + Shout out sung by Director Kevin Romeo at the Premiere + Company name listed in film credits.

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Funding period

- (30 days)