WHY GO KETO?
"Nutritional Ketosis” is a natural metabolic state where your body burns fat for fuel rather than carbohydrates. When you decrease the available glucose in your body, stored fats are broken down (metabolized) to be used instead for energy. During this process, fatty acids known as ketones are released into the blood stream, hence the name: ‘ketosis’.
Sometimes referred to as "very low carb high fat", the ketogenic diet is simply any way of eating that promotes this process. The simple premise behind VLCHF eating is that by reducing your intake of carbohydrates (sugars and starches) and increasing the percentage of fat intake, your body adapts to metabolizing fat for energy rather than carbohydrate. This is known as becoming ‘fat-adapted’, and there are many doctors, physicians and dietitians who are now encouraging their patients to adopt this way of eating.
Some of the reasons why people are going KETO*...
- Reduced inflammation
- Appetite control
- Increased mental focus
- Long lasting energy
- Stable blood sugar
- Insulin management
- Weight management / body recomposition
- Stable moods
- Better quality sleep
- Clearer skin
The ketogenic way of eating saved our lives and we have since dedicated ourselves to sharing our knowledge with others who also need help.
We sold our house in beautiful New Zealand, took our kids out of school and headed to the United States to pursue our dream of both transforming the food landscape and providing quality education/support to people who truly crave becoming well/happy/fit/calm/alive.
After 18 months of hard work we proudly introduced our Ketologie shakes in mid-2017. Our obsession with sourcing best-in-class ingredients became immediately apparent to anyone who tried our shakes, but we quickly found ourselves answering hundreds of emails from people who wanted to try them but couldn't afford to take a risk on the cost of a full size jar. Also, they told us that their busy lifestyles (work, travel, gym etc) required a small, portable version of their new-favourite keto products.
So we started looking into making eco-friendly, single-serve sachets of our two most-loved Ketologie products: our Chocolate and Vanilla shakes. These creamy and delicious high-fat, low carb shakes are just what the doctor ordered. But, we discovered that in order to bring them to market we would have to order tens of thousands of them - as well as invest in further graphic design and custom packaging. So what was the solution? A Kickstarter of course! If enough people support this mission, we can go ahead and order all the materials we need to be able to get these amazing keto shakes out into the world and into people's lives - not only at home, but at work, at the gym and when on the go traveling.
Keto can be confusing and high maintenance - measuring precise macronutrient ratios, sourcing and mixing high quality ingredients, and then being caught out by busy schedules. Help us help you (and your loved ones) stay keto on the go! And without using a crazy amount of packaging - we only have one beautiful earth, so lets not fill it up with one-use only, throwaway plastic bottles!!!
We can rave on and on about our gut-friendly shakes but don't listen to us - listen to the many reviews and testimonials that our fans have posted online. Many of them first tried our shakes when we turned up and supported other grass-roots keto events like KetoCon in Austin last year, and Low Carb Breckenridge the past two years running. We took the feedback from those events and used it to fine-tune our formulations - as you will see for yourselves when you make this campaign a success and receive your rewards.
Right away you'll understand the glowing comments about the straight up delicious-ness of our shakes. This directly relates to their special features, like we don't use whey - we use 100% grass-fed bovine collagen instead. (Plant proteins sound like a good idea until you taste them). Net carbs? <1g per shake. Healthy fats? 75% per serving, from non-gut irritating coconut oil powder. Overall experience? Clean, natural and straight up amazing - thanks to ingredients such as real dutched cocoa and organic plant sweeteners.
Bottom line? We want to take keto out of the home and into everyday lives - in the most practical, sensible, low-impact way possible. We want to find a way for keto to become easy and sustainable, without having to sign up to expensive ongoing monthly medical plans or having millions of bottles shipped around the country. Those ideas just don't make sense, really.
Risks and challenges
The biggest risk to this project is simply not reaching our target funding. Thanks to our efforts over the past 2 years building relationships with the best in class ingredient and packaging suppliers, there is no question that we can "deliver the goods"!
The second biggest risk or threat to the timeline would be if the campaign were TOO successful and therefore potentially put a strain on our suppliers for key ingredients such as the grass-fed collagen. However the worst case scenario here is that we might get pushed back by a month. Really, this is a totally "do-able" project, so long as everyone wants to do it! Let's go!
- (28 days)