About this project
I'm Kelly, a designer based in London.
I've been making beautiful, functional paper and cardboard pinhole cameras since 2010 and I'm about to release my best one yet, right here on Kickstarter.
What is pinhole?
A pinhole camera is a simple camera that uses a single small aperture - a pinhole - instead of a lens.
Dating back to the 1880s, the simple and ingenious process of pinhole photography involves exposure of film using light filtered through a small hole in a light-proof box.
As light passes through this hole, an image is exposed onto the film loaded inside the camera. Exposure times are typically longer than with a normal lensed camera, due to the aperture being so much smaller. This means that pinhole cameras can typically take anywhere from a few seconds to a couple of hours to expose a photograph. Because of these long exposures the shutter is usually manually operated.
It strips complex photographic concepts down to their basic foundation: Light. How much to let in, and for how long!
My previous Kickstarter campaigns.
Since 2013, I've designed my cameras as build-it-yourself kits with the mission of reconnecting people with the physical experience of analogue photography. My first flat-pack pinhole camera kit, the medium format VIDERE, was launched with the help of over 880 wonderful Kickstarter backers in 2013. Check out the project here.
My second pinhole camera kit, VIDDY, was also brought to life with the help (and inspiration!) of the excellent Kickstarter community just one year later. You can check out the project here.
This spring Kickstarter passed a momentous milestone: over $1 billion pledged to repeat creators. To mark the occasion, they’ve invited some of their most beloved creators, including me, back to the platform for a celebration of creativity called Kickstarter Gold. I've reimagined and improved the VIDERE, and it's available exclusively here on Kickstarter.
The new VIDERE remains true to the twin lens reflex aesthetic of the 2013 model, and will be made using traditional hand-pulled screenprint and die-cut methods right here in the UK.
The kit will be provided as sheets of very high quality, sturdy screenprinted and die-cut cardboard along with everything you need to make your camera. You simply pop-out the pieces and follow the simple instructions provided. We don't have die-cut sheets to show you quite yet, but it'll look something like this -
I've been making lots of improvements to the new VIDERE 35mm. Here are some of the key new features -
- The new VIDERE shoots on accessible 35mm film, rather than harder to find (and develop) medium format film like it's predecessor.
- Features a brand new, light-proof, click-together 35mm film mechanism with a re-loadable 35mm film canister so you can re-use your VIDERE hundreds of times.
- Solid, grippy 3D printed film advance knobs.
- New ultra-hardwearing shutter.
- Tripod thread as standard.
- Precision laser-cut, anodised aluminium 0.2mm pinhole.
- Around 30% smaller than the original model and now featuring a folding roof, making it even more compact.
- Simplified 12-step construction and improved build-ability. Expect to go from flat-pack to shooting your first roll of film within an hour!
Whilst the aesthetic of the VIDERE 35mm pinhole camera remains in parallel to the 2013 model, the functionality and usability has been hugely improved!
The VIDERE 35mm has fewer pieces than the original, and can be made using a simple, 12-step process.
You can expect to go from flat-pack kit to shooting your first roll of film within an hour.
The VIDERE 35mm is also around 30% smaller than it's 2013 counterpart, and features a folding roof so it fits neatly in any bag.
The VIDERE 35mm dimensions are -
- Height: 19.6cm
- Height, when roof is folded: 15cm
- Depth: 8cm
- Width: 8cm
The all-new VIDERE 35mm also features a tripod thread as standard - perfect for capturing long exposures, and clear pinhole photographs.
I want as many people as possible to be able to make and use VIDERE and experience the joys of pinhole photography, and that's why this latest edition of VIDERE shoots on 35mm film.
In a world of digital technology 35mm film is still available to buy and develop on most high streets and with a little effort you can even develop it yourself at home!
I've been working with industrial designers Morrama here in London to develop a light-proof, click-together internal film mechanism for the new VIDERE 35mm. It's made of hard-wearing flexible plastic, and sits perfectly within the body of VIDERE 35mm for perfect pinhole photos every time.
Your 35mm film feeds directly into an empty reloadable 35mm canister, meaning that your film never takes the risk of being exposed to unexpected light.
Unlike the previous cardboard shutter on the original 2013 VIDERE which often wore with use, the 35mm VIDERE now features a ultra hardwearing, smooth-sliding shutter.
This edition of VIDERE also features grippy, 3D printed film advance knobs. A vast improvement on the original constructed cardboard knobs of the 2013 VIDERE.
And of course the kit also includes a precision laser-cut, anodised aluminium 0.2mm pinhole. This gives the VIDERE an F stop of 225 (which is handily printed just above the top lens on the camera!).
Each kit will come with an exposure guide for 100, 200, 400 and 800 ISO film.
The 35mm VIDERE produces great pinhole images!
All images below were shot on 200 ISO film in daylight with exposure times between 1 - 8 seconds.
The rewards are nice are simple for this campaign! When you pre-order the build-it-yourself VIDERE 35mm kit, you'll get everything you need to build your own beautiful working pinhole camera. There are options both with or without film, simply select what suits you best.
Delivery is expected for early December 2017.
Reward 1 - EARLY BIRD - £28.
As a big thank-you for being one of the first 100 backers you will receive the VIDERE 35mm pinhole camera kit for just £28. All early bird kits include a 35mm 24 exposure 200 ISO film.
Reward 2 - £30.
Get your own flat-pack, build-it-yourself VIDERE 35mm pinhole camera kit and provide your own film.
Reward 3 - £33.
Get your own flat-pack, build-it-yourself VIDERE 35mm pinhole camera kit and include a 35mm 24 exposure 200 ISO film.
Reward 4 - £200.
Pinhole photography is an excellent way to teach not only art, design and photography, but also science! Why not donate a pack of 10 35mm VIDERE kits (with film) to your local school?
Risks and challenges
As with any Kickstarter campaign, there is a slight risk involved when you decided to support a creator. Though, I have been designing, manufacturing and distributing pinhole camera kits since 2013 and have good working relationships with my suppliers, so I hope you see this risk as very minimal.
I'm aiming to get your pinhole camera kit to you by December 2017, no matter where you are in the world.Learn about accountability on Kickstarter
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