Thank-you + BANANIMALS!
Just a quick note to say thank-you for supporting this project and playing your part in getting the campaign past it's goal today! Your year planners will be winging their way to you in early December and you'll be that one step closer to creating your own fruit sticker collection in 2017! Or of course, helping someone else to if you've bought yours as a gift!
By way of celebration, I want to share one of my favourite fruit sticker collections with you - Bananimals!
The Dole 'Bananimals' sticker range is incredible, and ran for three straight years in the late 1980's in the USA, winning awards and driving massive sales for Westlake Village, Calif. based Dole Fresh Fruit Co. The company distributed over 100 million stickers throughout the campaign.
They are on the knife edge of cute and mildly sexual. Take a good look at the collection, and you'll see what I mean. Let's face it, there is something mildly phallic about using banana shapes for the body parts of animals.
Alongside the sticker campaign, you could even collect soft, plush versions of the much loved creatures (which are arguably much more on the cute than phallic side). You could get hold of the Bananimals from a mail-in offer from Dole and Post Bran Flakes. You just had to send in 2 banana stickers and pay between $5.75 - $7.95 (depending on the year) - essentially to cover postage to get hold of them. Check them out below!