Fruit Stickers: What were the first?
First of all, a big thank-you for helping me past the £1,000 mark and helping me get a little closer to getting this idea into the world. The project is currently 73% funded, and we're only a couple of days in! I really do appreciate your support.
I'd also love it if you could share this project with your friends and colleagues! It would be great to get as many as people as possible building their own fruit sticker collections in 2017.
I can't wait until this time next year to see the nearly-full planners. By this day next year, you'll already have collected 321 fruit stickers!
And, did you know that there are over 65,000 different fruit sticker designs all over the globe? This means that every single filled planner will be totally unique. I don't know about you, but I think that's pretty damn cool.
It's thought that one of the earliest fruit companies to use fruit stickers as a form of branding was Fyffe's in 1929. The little blue labels were, and still are, used so that customers could distinguish the fruit apart from other growers. As you can see there is very little variation in their iconic design over the years.
In 1944 Chiquita, a competitor banana brand, introduced Miss Chiquita. In the early years, they experimented with putting their name and Miss Chiquita on paper and wrapping it around hands of bananas. Form then, the idea of sticking labels on bananas started in 1963. To this day each Chiquita sticker is still placed on by hand, as they believe mechanical methods as used by other fruit companies bruise the fruit.
Chiquita have a real sense of fun and novelty with it's branding, and often produce 'sets' of designs and collaborate with other brands. They've worked with Cheerios, Chex, Weight Watchers amongst many other household names. These brand collaborations often result in some great fruit stickers.
Through out this campaign I'll be updating you with lots of little snippets of fruit sticker information right here in the updates, so please do keep an eye out!
Until next time,