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Support the worldwide launch of the Everyday Porrada apparel and gear line!
Support the worldwide launch of the Everyday Porrada apparel and gear line!
149 backers pledged $35,089 to help bring this project to life.

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Everyday Porrada by Kekoa Collective

$35,089

149

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We at Kekoa Collective are proud to partner with Brazilian Jiu-jitsu legend Romulo Barral in launching the Everyday Porrada full apparel and gear line.

Nós da Kekoa Collective temos orgulho de fazer parceria com a lenda do Brazilian Jiu-jitsu, Romulo Barral, no lançamento da linha completa de roupas e equipamentos do Everyday Porrada. 

OUR STORY/ NOSSA HISTÓRIA  

By complete accident, Romulo Barral sparked a viral phrase when he coined the term "Everyday Porrada" after his super fight last year in São Paulo, Brazil. Everyday Porrada [po-HHA-da] is an English and Portuguese phrase that embodies intensity, discipline, and a relentless work ethic everyday in order to achieve your dream and mission in life. Everyday Porrada means giving your best in every moment, so your best becomes better and success becomes habit.

 Por completo acidente, Romulo Barral desencadeou uma frase viral ao cunhar o termo "Everyday Porrada" após sua super luta no ano passado em São Paulo, Brasil. Everyday Porrada é uma frase em inglês e português que simboliza intensidade, disciplina e uma implacável ética de trabalho, aplicados todos os dias, para alcançar seu sonho e sua missão na vida. Everyday Porrada significa dar o seu melhor a cada momento, para que o seu melhor se torne ainda melhor e o sucesso se torne um hábito. 

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As Everyday Porrada grew and spread across the world, the meaning soon transformed into a movement to help motivate adults and children from all walks of life build character, conquer challenges, and achieve success in every facet of their lives.  

Assim que o Everyday Porrada cresceu e se espalhou pelo mundo, seu significado logo se transformou em um movimento que ajuda a motivar adultos e crianças de todas as esferas a construir caráter, vencer desafios e alcançar o sucesso em múltiplas facetas da vida.   

OUR MISSION 

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LAUNCHING THE ALL NEW EVERYDAY PORRADA / LANÇANDO O NOVO EVERYDAY PORRADA 

As the Everyday Porrada movement grew and its reach spread worldwide, we realized the synergistic influence and reach between Kekoa Collective and Everyday Porrada. By working together, we now have an even broader reach across the globe to create positive and lasting change.

Assim que o movimento Everyday Porrada cresceu e se espalhou pelo mundo, percebemos a influência sinérgica e o alcance que a Kekoa Collective e o Everyday Porrada têm. Trabalhando juntos, temos agora um alcance ainda maior ao redor do mundo possibilitando a criação de uma mudança positiva e duradoura. 

Kekoa Collective has spent a combined total of over 50 years working for some of the biggest global surf companies, managed over $200 million of revenue, and have led the growth of over 1,200 employees. You’ve visited Kekoa Collective at our Hawaii showroom. You’ve met us at our tournament booths in the U.S. and Japan. We love and are humbled by all the positive messages we receive about the quality, design, and look of our apparel.

A Kekoa Collective passou um total de mais de 50 anos trabalhando para algumas das maiores empresas globais de surf, gerindo mais de US $ 200 milhões em receita e liderando o crescimento de mais de 1.200 funcionários. Você visitou o Kekoa Collective no nosso showroom no Havaí. Você nos encontrou em nossos estandes em campeonatos nos EUA e no Japão. Nós amamos e somos humildemente agradecidos por todas as mensagens positivas que recebemos sobre a qualidade, o design e a aparência dos nossos produtos. 

 We are confident to take our experience in design, production, supply chain, marketing, and business acumen and applying it to introducing the all-new Everyday Porrada apparel and gear line, by Kekoa Collective.  

Estamos confiantes em aplicar nossa experiência em design, produção, cadeia de fornecedores, marketing e visão de negócios na introdução da nova linha de vestuário e equipamentos Everyday Porrada, por Kekoa Collective.

PLEDGE AND DONATE: HOW-TO VIDEO (English / Português)

Check out the UPDATES section for the mobile platform tutorial!

NEW LOGO AND  DESIGNS, SAME GREAT QUALITY AND FEEL / NOVO LOGO E  DESIGN, MESMA EXCELENTE QUALIDADE E TOQUE   

With Kekoa Collective, we pride ourselves on the quality of our shirts and their minimalist design. We are proud to introduce the new Everyday Porrada's men and women's tees!  

Com a Kekoa Collective, orgulhamo-nos da qualidade das nossas camisas e do seu design minimalista. Estamos orgulhosos em apresentar as novas camisetas masculinas e femininas do Everyday Porrada!     


CHECK OUT OUR NEW ENDURO BACKPACK! / CONFIRA NOSSA NOVA MOCHILA ENDURO! 

Brand new features have been added for the new Enduro Everyday Porrada Backpack! We listened to your comments and feedback from our first design and upgraded the backpack with all the new features below:

  • Everyday Porrada hits in the classic red and white theme
  • Added outside billowed pocket
  • Deeper cell phone zip pocket
  • Deeper roll top zip pocket
  • Added outside accessory strap
  • Added carabiner strap
  • Added shoulder sling to the inside bladder
  • Outside cargo netting shifted down under pockets for better weight distribution

Novos detalhes foram adicionados à mochila Enduro Everyday Porrada! Ouvimos suas sugestões e feedback do nosso primeiro design e atualizamos a mochila com todos os novos recursos abaixo:  

  • Everyday Porrada vai de tema clássico, vermelho e branco 
  • Adicionamos bolso externo 
  • Bolso com zíper para celular 
  • Bolso superior com zíper 
  • Adicionamos alça externa 
  • Adicionamos cinta mosquetão 
  • Adicionamos ombro sling para o interior da bexiga 
  • Redes externas deslocadas para abaixo dos bolsos para melhor distribuição de peso  

We have been testing out our prototype backpacks for months and we are ready to give them the proverbial green light! You may have even seen the prototypes in the hands of some of the top athletes in the Brazilian Jiu-jitsu and MMA scene, with stars including Rubens Charles Cobrinha, Rafael dos Anjos, Cobrinha, Roberto "Cyborg" Abreu, among many others. 

Temos testado nossos protótipos de mochilas por meses e estamos prontos para apitar o sinal verde! Talvez você até já tenha visto os protótipos nas mãos de alguns dos melhores atletas do Jiu-Jitsu brasileiro e MMA, estrelas como Rubens Charles Cobrinha, Rafael dos Anjos, Roberto "Cyborg" Abreu, entre muitos outros.  

Through your pledges on Kickstarter, will we be able to introduce this new backpack to the public! 

Através da sua contribuição no Kickstarter, poderemos apresentar esta nova mochila ao público!  


REWARD PACKAGES 

KICKSTARTER GOAL/ OBJETIVO DO KICKSTARTER  

We already have a lot of support, but we still need help from a few more of you to really launch Everyday Porrada and get it out there to the masses. Our samples and prototypes have been a success. With your pledges, we will be able to get them into your hands.

Mahalos for all the support!

Nós já temos muito apoio, mas ainda precisamos da ajuda de alguns de vocês para realmente lançar o Everyday Porrada e apresentá-lo ao publico. Nossas amostras e protótipos foram um sucesso. Com sua contribuição, poderemos levar até você.  

Obrigado por todo o apoio!

Risks and challenges

KEKOA (pronounced Keh-KO-Ah) translates into many meanings in Hawaiian, among them are the brave, the fearless, the bold. We are a community of the brave, with a passion to use business as a vehicle for doing good across the globe.

KEKOA (pronuncia-se Keh-KO-Ah) possui muitos significados no Hawaii, entre eles estão o de ser corajoso, destemido, ousado. Somos uma comunidade de bravos, com a paixão de usar os negócios como um veículo para fazer o bem ao redor do mundo.

Kekoa Collective was founded in 2009 by two lovers of surf and Brazilian Jiu-jitsu who both had the same big dream – create a new model for business, one focused on doing good and spreading aloha.

A Kekoa Collective foi fundada em 2009 por dois amantes do surf e do Jiu-jitsu Brasileiro, ambos com o mesmo grande sonho - criar um novo modelo de negócio, focado em fazer o bem e espalhar aloha.

The company’s missions started with a simple question: how can our business help change the world and also be the role model for new businesses? We want to replace the current way with a balanced-conscious model: for-profit, for-humanity, and for-community. We believe in this mission so much that we wrote into the bylaws of our company – no one can earn more than 12 times the lowest hourly wage earner in the United States, no matter how large the company grows.

A missão da empresa começou com uma simples pergunta: como nossa empresa pode ajudar a mudar o mundo e também ser um modelo de novos negócios? Queremos substituir o padrão atual por um modelo de consciência equilibrada: com fins lucrativos, feito para a humanidade e para a comunidade. Acreditamos tanto nesta missão que escrevemos no contrato da nossa empresa - ninguém pode ganhar mais do que 12 vezes o menor salário por hora nos Estados Unidos, não importa o tamanho da empresa.

We relaunched the brand in 2016 and have been steadily growing: our sales doubled between the first and second year and are projected to do so again for 2019; the Grand Opening for our Japan Headquarters and Asia distribution commences June 23, 2019; and our 501(c)(3) non-profit Kekoa Foundation has been filed and accepted and we are excited to grow our philanthropic pursuits.

Nós relançamos a marca em 2016 e seguimos constantemente crescendo: nossas vendas dobraram entre o primeiro e o segundo ano e estamos projetando repetir em 2019; a inauguração da nossa sede no Japão e distribuição na Ásia começa em 23 de junho de 2019; nossa Fundação Kekoa sem fins lucrativos 501 (c) (3) foi submetida e aceita e estamos animados para aumentar nossas atividades filantrópicas.

“Mindful Living” is our vision. Our guiding philosophy is Kaizen, or change for good.
“Viver Conscientemente” é a nossa visão. Nossa filosofia é Kaizen, ou mudança para o bem.

Why do we need your participation and help?
Por quê precisamos da sua participação e ajuda?

As a young startup company, we are limited by capital to expand our business and reach. With your help, we can not only introduce the new Everyday Porrada line to the masses, but also develop our new and innovative designs for the brand.

Como uma jovem empresa startup, estamos limitados pelo capital em expandir nossos negócios e alcance. Com a sua ajuda, podemos não apenas apresentar a nova linha Everyday Porrada às massas, mas também desenvolver novos e inovadores projetos para a marca.

We value transparency, and will share our successes and even failures along the journey. We believe the formula for our success comes from your support, feedback and connection with us. We value it, and we are grateful that you are beside us along this journey.

Nós valorizamos a transparência e compartilharemos nossos sucessos e inclusive falhas ao longo dessa jornada. Acreditamos que a fórmula para o nosso sucesso vem do seu apoio, feedback e conexão conosco. Nós valorizamos isso e estamos gratos por você estar ao nosso lado nesta jornada.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    Personalized Thank You Card

    Mahalos for the support! We will send you a personalized Thank You Card from the Kekoa Collective and Everyday Porrada family.

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    Kickstarter Exclusive - EP Tee

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    Kickstarter Exclusive - EP Women's Tank

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    (SAVE $26 OFF MSRP - $170)

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    Kickstarter Exclusive - EP/Kekoa Kimono

    Our second every collaboration Kimono!
    Kekoa Collective x Everday Porrada

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    VIP Exclusive - Trip to Hawaii!

    Immerse yourself in the Mindful Living lifestyle. Spend 7 days, 6 nights with Kekoa Collective founder Dewey Doan in his beautiful home in Honolulu Hawaii.

    Includes round trip airfare, breakfast and dinner, surfing, hiking, stand-up paddleboarding and $500 worth of Everyday Porrada and/or Kekoa Collective apparel.

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    Immerse yourself in the Mindful Living lifestyle. Spend 7 days, 6 nights with Kekoa Collective founder Dewey Doan in his beautiful home in Honolulu Hawaii.

    Includes round trip airfare, breakfast and dinner, surfing, hiking, stand-up paddleboarding and $500 worth of Everyday Porrada and/or Kekoa Collective apparel.

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    Trip to Hawaii with ROMULO BARRAL

    Immerse yourself in the Mindful Living lifestyle. Spend 7 days, 6 nights with Romulo Barral and Kekoa Collective founder Dewey Doan in his beautiful home in Honolulu Hawaii.

    Includes round trip airfare, breakfast and dinner, jiu-jitsu, surfing, hiking, stand-up paddleboarding and $500 worth of Everyday Porrada and/or Kekoa Collective apparel.

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Funding period

- (30 days)