$7,175
pledged of $15,000pledged of $15,000 goal
50
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Mar 27 2015
$7,175
pledged of $15,000pledged of $15,000 goal
50
backers
0seconds to go
Funding Canceled
Funding for this project was canceled by the project creator on Mar 27 2015

About

What people are saying

Design philosophy

The purpose of a bag extends beyond carrying stuff nowadays. The bag you are wearing says a lot about you - your personality, lifestyle and fashion taste. Just like your car doesn’t just take you from point A to point B - it represents who you are.

We want to design a bag that has strong character and emotion. A bag that projects an image of bravery, determination and perseverance, which are the characteristics required for anyone that has a dream to pursue.

We name this bag SUB as it has similar lines, form and rugged spirit of SUVs. Its remarkable design unites lifestyle, fashion and function by the integration of strong dynamic contours and versatile carrying capabilities. SUB is bold, confident and uniquely different from any other bag you have ever seen: 

James, the performer of our video, is a talented and brave young athlete. James’s body and soul is like a wild panther; strong, flexible and full of explosive power - the embodiment of the SUB bag. Like many of us, James also has a dream and wishes to perform in Cirque du Soleil someday. If our campaign is successful, a portion of our funding will go directly into helping James develop his skills in performing and acrobatic stunts.

SUB is designed for every journey, every destination. With it, your everyday routine is simplified, for work and pleasure.

SUB fits in anywhere, stands out everywhere. Its striking design makes a statement that blends minimalism and versatility seamlessly. It’s a fantastic combination of passion and function that expresses your self confidence and inner strength.

The asymmetrical design with the front-end of the bag taller than its rear-end creates a visual moving forward energy. It also represents the motion of a leaping jaguar or a pair of wings when carried as a backpack. The continuation of the curve line from the beginning to the end gives a sense of speed. The extruded side pockets are like rear fenders of a sports car; they also add dimension to the bag.

On designing the functions of the bag, we looked to our colleagues, friends and family who are always on the go. How do they usually carry their bags? What did they usually carry with them? We discovered that they often go directly to the gym and work on the same day, which prompted us to combine both laptop and gym accessories compartments in the same bag - along with quick-access pockets for often needed essentials.

This is SUB, a brand-new generation of crossover bag. 

We believe that good design should carry a certain kind of emotion, a sense of motion plus the function of the product. And these intentions need be executed with extra fine materials and craftsmanship. When combined successfully, the outcome is a damn good product.

We came up with a simple equation for everything we design. This equation was applied to the design of SUB as well.

SUB = Emotion, Motion & Function / The square of Material & Craftsmanship
SUB = Emotion, Motion & Function / The square of Material & Craftsmanship
  • Exterior materials: Water resistant Polyester & soft touch Tarpaulin
  • Fully lined interior with 600D Nylon
  • YKK water-resistant Urethane coated zippers
  • Zamak 5 Zinc alloy hardwares
  • Integrated padded backpack straps
  • Neoprene padded laptop compartment (Fits 13" MacBook Pro)
  • Ventilated shoe pocket (Fits up to M size 13)
  • iPhone sized pocket (Fits iPhone 6 & 6 Plus)
  • Hidden water bottle compartment
  • Soft micro-fleece pocket for delicates
  • Charger/accessories/small items pockets
  • Pen loop & removable key fob
  • Approx dimensions: 22 x 11 x 10 in / 56 x 28 x 25 cm
  • Meets airline carry-on dimensions
  • Worn as a backpack or duffle

Brand: We are a small team of designers who have personally invested our existing savings into the research and product development of this project. Help us make this bag a reality and reach beyond our goal. Your support is the vital growth of our brand and bringing more carry solutions to life, including the stretch goal goodies for backers.

Minimum Order Quantity: Quality manufacturers require a substantial order minimum. However, our relationship with our manufacturers help lower that minimum. Helping us write our first purchase order at reduced funding goal. 

Tooling: Some of the components including custom hardware and embossing require an investment in tooling for volume production.

James: The performer of our video is a kind and hardworking guy. James loved SUB and believe in it so wholeheartedly, that he helped us without asking for anything in return. We'd like to see James launch his dream. A portion of our funding will go into supporting James develop his skills in performing and acrobatic stunts.

A special thanks to all the people who helped put this project together: Kenneth Tang, James Wickers, Greg Garbowsky, Tommy Lei, Erick Vargas and Cecilia Chen.

Thanks to all of our friends, family and backers who have supported and cheered us on through this whole journey. Words cannot fully express our appreciation, we couldn't have done this without you!

 SUB Video Outtakes

Risks and challenges

As veterans in industrial product and bag design, the KP team has hands-on experience with development and manufacturing. We work closely with our manufacturers who are in good standing with other top brands in the industry. We aim to challenge, push and explore ways that entirely change the sourcing of materials, design ideas while lowering manufacturing costs.

With that said, some potential risks and challenges we face come down to major weather emergencies and manufacturing delays that may affect our production schedule and delivery. While these challenges are shared across our industry and very unlikely it'll happen, we are specially positioned to leverage our assets. Our scale, operational capabilities, brand strength, product innovation, and relationship with our manufacturers help reduce the risks beyond our control.

Our backers are our #1 PRIORITY and will be consistently updated throughout the campaign, manufacturing and shipping phases to help ensure our schedule and warn of any delays!

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Support

  1. Select this reward

    Pledge $5 or more About $5

    You're awesome, really! Every contribution brings us closer to our goal. You'll receive voting rights on new colors of SUB and exclusive updates as we move forward to introduce SUB to the market.

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  2. Select this reward

    Pledge $15 or more About $15

    SUB DRAWSTRING BAG
    With many thanks! You'll receive (1) Drawstring Bag for your contribution as well as our exclusive updates/voting rights for the project. Free US shipping included.

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    Pledge $18 or more About $18

    SUB WATER BOTTLE
    A huge THANK YOU! We'll send you (1) BPA Free, Stainless Steel Water Bottle for your contribution as well as our exclusive updates/voting rights for the project. Free US shipping included.

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  4. Select this reward

    Pledge $119 or more About $119

    SUB SOLO
    We will only be offering SUBs at this special rate - only on Kickstarter. Receive (1) SUB-Sports Utility Bag. Free US shipping included.

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  5. Select this reward

    Pledge $119 or more About $119

    SUPER EARLY BIRD SPECIAL
    Help us get the ball rolling. You'll receive (1) SUB Bag, (1) Drawstring Bag and (1) Water Bottle at super early bird rate. Free US shipping included.

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    Limited 42 backers
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  6. Select this reward

    Pledge $129 or more About $129

    EARLY BIRD SPECIAL
    The early adopter SUB. We'll send you (1) SUB Bag, (1) Drawstring Bag and (1) Water Bottle at early bird rate. Free US shipping included.

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  7. Select this reward

    Pledge $149 or more About $149

    WORKOUT SET
    An exclusive set designed for those on the go and want to be gym-ready at all times. Receive (1) SUB Bag, (1) Drawstring Bag and (1) Water Bottle. Free US shipping included.

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  8. Select this reward

    Pledge $238 or more About $238

    DOUBLE DEAL
    Good things come in pairs. Save $66 by doubling down on the pledge and get (2) SUB Bags, (2) Drawstring Bags and (2) Water Bottles. Free US shipping included.

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  9. Select this reward

    Pledge $249 or more About $249

    SUB STEALTH
    KICKSTARTER LIMITED EDITION
    To celebrate the launch of our Kickstarter campaign, we'll be producing a Limited-Edition SUB STEALTH bag with genuine leather compartment flaps, the entire backing and zipper details. Only 250 of these will be produced for this Kickstarter - Hurry while this offer lasts!

    You can be part of the only few to receive (1) SUB STEALTH Bag, (1) Drawstring Bag and (1) Water Bottle. Free US shipping included.

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Funding period

- (36 days)