Project image
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£441
pledged of £39,000pledged of £39,000 goal
26
backers
58hours to go

All or nothing. This project will only be funded if it reaches its goal by Sun, July 21 2019 2:56 PM UTC +00:00.

£441
pledged of £39,000pledged of £39,000 goal
26
backers
58hours to go

All or nothing. This project will only be funded if it reaches its goal by Sun, July 21 2019 2:56 PM UTC +00:00.

About

Update Video.... 

We've had lots of people asking for a demo and more details of our app so Michael has put together a live demo of our prototype. The explainer and other videos in our story below give more detail and are professionally produced but we were keen that you could all see the prototype in action in as live a state as possible. Of course, when a launched product Keepel will work seamlessly in the background and there is very little to see, but our prototype allows some of the analysis to be visible up to the point of termination. Note that the Keepel prototype is analysing approximately 5,000 phrases, the live version will be more than 60,000. It is also analysing emotions, urgency, intent etc. Hope this helps you see what Keepel is about. 

Please continue reading the detail of our campaign below where the full explainer videos are included.

Keepel | Preventing Phone Fraud

Our full story and campaign text below:

Explainer Video:

Phone fraud is big business and it's growing fast. Fraudsters target people by calling them on the phone to scam them out of their savings.

Keepel can prevent this crime. Our system, for mobile and landline phones, analyses both sides of a phone conversation in real-time to detect and prevent fraud.

We are a new business with a clear vision. Personal impact and professional experience drive our desire to prevent phone fraud.

Right now, Keepel is patent pending technology at prototype stage. This Kickstarter campaign is critical to allow us to develop the live environment and gain our first 3000 Android customers to prove our business model and go to our second stage.

You can help us in our mission to protect people from phone fraud.


Together We Can Fight This Threat

Phone fraud surged last year, with some companies calling it a 'scam-epidemic'. We are all at risk and probably know someone who may be targeted by phone scams and fraudsters. With your help Keepel can prevent this problem.

This video shows a fictional representation of the threat.   

Worryingly, recent Age UK research shows that up to 20% of older people who are scammed never tell anyone, even a family member and this allows the fraudsters to carry on undetected. Phone Fraudsters have tended to target the elderly but now tech-savvy millennials are also at risk and research shows that the  group most vulnerable to fraud are middle-aged professionals. Research also shows that younger people who do lose money in phone scams, tend to lose higher amounts.

Telephone fraud can cause long term damage to families and marriages
Telephone fraud can cause long term damage to families and marriages

With Your investment, Keepel can make sure we beat the scammers.


How Big A Problem Is Phone Fraud ?

Criminals do not need to enter your house to steal what's precious to you.

People are 10 times more likely to become a victim of fraud and computer misuse than of theft, with adults between 35-44yrs the most likely victims.

It is estimated that one in ten Americans lost money to a phone scam in 2017, representing $9.5 Billion, an increase of 56% from 2015.

During the six months leading up to January 2019, HMRC in the UK reported dealing with an average of 330 phone fraud repayment scams every day, an increase of 360%.

UK Finance research found that figures for Authorised Push Payment (APP) phone fraud resulted in £145m of personal loss in the first 6 months of 2018, an increase of around £50m on the previous year's figures. 

Our Solution To Fight The Scammers, Together

Keepel uses Patent Pending technology which will work on mobile and landline phones. When a call is received, and without impacting the user, the system analyses both sides of the conversation to detect and prevent fraud.

If a fraud attempt from a suspicious caller is detected, the call is immediately terminated along with the capability to notify the Police and a nominated contact such as a Carer.

Scam calls can be recorded and the data used to build up biometrics and more information on fraudsters. Keepel is fully compliant with GDPR processes.

Keepel does this by using sophisticated artificial intelligence and machine learning tools. As a call progresses, Keepel analyses what is being said by both sides in real-time and compares the data to detailed scripts of key words and phrases known to be used in successful scams.

As the conversation progresses, Keepel uses this active analysis to build up a score of how likely the call is to be fraudulent activity. When the score reaches a pre-specified level Keepel terminates the call, and other parties such as the Police or carers can be notified.

Keepel is the first, purpose built, consumer facing technological response specifically designed to prevent phone fraud.

The Keepel Prototype in action (note that in the live app the analysis is seamless background activity)
The Keepel Prototype in action (note that in the live app the analysis is seamless background activity)

Recently there have been several products brought to market that block nuisance calls. This is a good step forward but when it comes to fraud, criminal scammers can easily circumvent these spam and nuisance call blocking techniques. By contrast, The Keepel system analyses words and language which criminals cannot avoid using during a phone fraud attempt, however clever and sophisticated they get.

This video demonstrates how Keepel would work with our fictionalised example.    


Our Business Model

Our mission is to beat the scammers and prevent phone fraud, but our business must be viable in order to grow to the scale where we can really impact this threat,

We intend to have two choices for customers. Initially a paid subscription service, but later a free model. 

  •  Paid Subscription Mobile Service:  Our standard service to protect all calls to your mobile phone. Pricing yet to be finalised but likely to be a subscription service of £7.50 per month.
  •  Free Subscription Mobile Service (a development for stage 2, 2020+): The user pays a one-off fee of £5 to download the service and then has unlimited use to protect their mobile phone. With the free subscription service Keepel is given permission to use the data collected so that we can monetise this and grow our business minimising charges to the user.
  •  Landline service (a development for stage 2, 2020+): there will be an additional one off charge for the 'device' that we send out to the customer to plug in between the phone and the wall socket.

Later, our business model will develop to allow the biometrics and data we collect to be monetised. Our objective is that by using these revenue streams it will allow us to scale our business so that we can truly prevent phone fraud on a global scale, whilst minimising charges to our users.


The Keepel Team - Who We Are?

Keepel is a small team of individuals passionate about preventing phone fraud.

Our Founder Simon, was personally impacted when his father was scammed on the phone. Simon’s 30 year career in the UK Police service and role as bodyguard to the British Royal family still did not enable him to protect his own Father. After his Dad lost independence through fear and confusion following this scam attack on the phone, Simon swore to take action.

Our Founder Simon in his former role as a Royal bodyguard
Our Founder Simon in his former role as a Royal bodyguard

See Simon’s story in this video. 

Our CTO Roberto, is an experienced technologist with an 18 year career specialising in Natural Language Processing, Artificial Intelligence and Machine Learning. He has developed the patent pending Keepel system specifically to prevent phone fraud.

Our COO Richard, has 25 years of commercial and leadership experience in technology and telecoms businesses. He’s worked in Corporates and start-ups and grew his own telecoms business from scratch to a trade sale four years later.

Our CEO, Michael brings executive board and networking experience having driven significant global P&Ls. His passion is driving the longer term strategic goals of Keepel and organising the team behind our mission to prevent phone fraud.

Our CMO Eddy, is an established TV director with a wide range of media connections and a strong track record in issue based storytelling. Eddy is in discussions with the Financial Times, Daily Mirror, Daily Mail and other major media outlets in the UK and US and has generated all film content at keepel.com.

Where We Are Now And What Next

We have been working on Keepel for just over a year. In this time we have developed a sophisticated Artificial Intelligence platform using embedded machine learning and Natural Language Processing.

Our sophisticated system now has patent pending status which allows us to push forward in our mission to prevent phone fraud. We need your help to raise the initial investment.

We have built a great team, as described above, but now we need to build a family of supporters who believe in our mission.

Our Plan Of Action - With You

We have patent pending technology that works. We have a working Android prototype and we have a great team in place. Our plan now is to go-live through two main stages:

Stage One: Using this Kickstarter funding we will develop our system from Prototype to full live environment. We will initially focus on creating a live App and back end for stock Android users in English language. We aim to attract 3000 users to fully test our technology and business processes. Many of our early backers will become our users via the Kickstarter Rewards and will directly help us beat the scammers.

Stage Two: Once we have proven our technology and business proposition in a live environment we will enter our second stage. This will involve a further funding round, expansion of the team and additional development stages, potentially as follows:

  • Additional platforms (iOS, variants of Android and landlines)
  • Call recording
  • Capture of scammers Biometrics
  • Commercial systems to allow direct sign up and payment processing
  • Free model options based on advertising preferences.
  • Further geographies and languages

During these stages we will continue to attract users and increase our campaigning activities.

What Will Your Money Be Spent On?

The Kickstarter funding will be wholly focused on developing the technology and our business. No funding will be used for salary payments or expenses, these are all self funded.

We need your investment and we promise we won't waste it. All our spending plans focus on development costs taking us from prototype to first full version and promotion of our service to move us directly towards our goal.

Target £39,000

  • Kickstarter costs: £3,560
  • Development costs: £27,500
  • Ongoing non-direct development costs: £3,240
  • Platform costs to support rewards: £4,700

What Happens Next ?

We will be working hard to make this campaign a success. We intend to get as much press and media coverage as we can to tell people about our mission and funding campaign.

We've already worked on a video with the Financial Times and are in discussions with the Daily Mail, Daily Telegraph and The Times.

Once we have raised this Kickstarter target, we will start the initial development phase. This includes building the stock Android app and setting up the backend platform elements ready to support the go-live service. We will keep everyone fully updated on our progress.

What would extra funding be spent on if we are successful ?

It would be fantastic to meet our target. But if we were to beat it, we could accelerate our developments even faster.

Additional funding would be used for:

  • Developing iOS and landline products
  • Developing biometric capture and call recording systems
  • Driving additional campaigns to attract users.
  • Developing other languages and geographies
  • Developing our free subscription model based on advertising revenues

Thank You

Thank you for reading our story, watching our videos and considering our requests. We believe this is an issue that is impacting people everywhere. We are passionate about our mission to prevent phone fraud.

Thank you for your support and for helping us fight the fraudsters together.

Visit Our Facebook And Twitter Pages Or Go To Our Website For More Information


Visit our Facebook page
Visit our Facebook page

Visit Keepel on Twitter
Visit Keepel on Twitter
Visit www.keepel.com for more information or to tell us your story
Visit www.keepel.com for more information or to tell us your story

Risks and challenges

Keepel will be launched this summer on stock Android initially, iOS and landline will follow after a secondary funding stage. In the meantime, we will keep potential customers up to date on our progress.

Learn about accountability on Kickstarter

Environmental commitments

Visit our Environmental Resources Center to learn how Kickstarter encourages sustainable practices.

Something else

Keepel is preventing phone fraud a surging problem in our communities.

Questions about this project? Check out the FAQ

Support

  1. Make a pledge without a reward

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  2. Select this reward

    Pledge £1 or more About $1.24

    Virtual High-Five

    Show us you think our mission to prevent phone fraud is something you care about as much as we do. We'll keep you updated with our progress and press coverage and make sure you know how we're preventing phone fraud.

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    14 backers
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  3. Select this reward

    Pledge £25 or more About $31

    Protect A Potential Victim

    For a Pledge £25 we will tell you the story of a victim your contribution has helped.

    For instance, you could receive an email like this:

    "Thank you for helping to prevent phone fraud.

    You were our 1011th Kickstarter backer. At 15:07 on 15th December 2019 Keepel prevented its 1011th fraud attempt

    We believe this fraud attempt we blocked came from a call centre in India. The potential victim received a call which was monitored by Keepel under a standard subscription. The call lasted 2 minutes 14 seconds and was terminated by Keepel preventing Mrs XX from the North of England experiencing a potentially devastating financial loss. On behalf of all of us at Keepel, many thanks for helping to prevent phone fraud"

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  4. Select this reward

    Pledge £45 or more About $56

    Keepel For Mobile For 12 Months

    Be one of the first to use Keepel to actively protect yourself, or someone you care about, from phone fraud at an anticipated 50% discount.

    We will give you a free mobile subscription (initially only available on stock Android, but sign up and we'll be sure to get you live as soon as we develop onto further platforms - estimated later in 2020).

    Note: Keepel's market pricing is not finalized and we are continually driving cost out so we can provide it to more people at the lowest price possible. Whilst we estimate this reward will be a discount of 50% against a standard annual subscription it may be that the discount is not as high.

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  5. Select this reward

    Pledge £250 or more About $311

    Keepel Family - Landline And 2xMobile

    Get Keepel protection for your family for three years by covering a landline and two mobile/cellular phones for this one time payment. Note that landline and IoS apps will not be available until Phase 2, our plans set this out for later in 2020.

    We anticipate that the normal Keepel price for landline and two mobiles for 3 years will be approximately£810, so a saving of almost 70%. Note: Keepel's market pricing has not been finalized and we are working hard to reduce this so we can provide it to more people at the lowest price possible.

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  6. Select this reward

    Pledge £1,000 or more About $1,244

    Keepel Max Experience

    A reward for those that care as passionately as we do about preventing phone fraud.

    Talk with Simon, our founder and ex-bodyguard to the British Royal family.

    Share your story about telephone fraud and we'll publish it on our website.

    We will give you full Keepel family protection for up to two landlines and four mobiles for 3 years (note that initially, only Keepel Android will be available so parts of this reward will be delivered later in 2020 once other platforms are fully developed).

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  7. Select this reward

    Pledge £8,000 About $9,951

    Launch Keepel x5

    If you're a company or entrepreneur and you like our idea and feel we have a worthy cause, please consider investing and partnering with us to enable us to launch Keepel this summer.

    £8,000 is the maximum Reward amount you can set on Kickstarter, but we need just 5 of these or someone to commit the full £39K to enable our strategy. We are completely open to building a partnership and sitting down with our main funders to set strategy, deliverables and plan of action.

    Please contact us directly to discuss further.

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