About this project
People need better paying jobs and we’re not just sitting on the sidelines.
We’re out here creating these jobs and we need your help! We even have something beautiful to offer you in return for your support. My name is Keba, I’m an artist, a community man, and an entrepreneur. I love coffee. I founded Red Bay Coffee Company after ten years in the specialty coffee game and this is what we do.
Red Bay Coffee Company will design and build coffee shops where the workers keep all of the profits. We’ll also establish coffee dojos. These are training facilities that help the workers diversify and strengthen their skills. The beauty of this model is that it’s scalable. We can grow it throughout California and beyond.
We see this as a win-win scenario.
Red Bay Coffee will create a platform that provides livable wages and on-going coffee training. We will grow our full serve coffee operation and build valuable goodwill. We have an historic location, a solid business plan, a delicious design and we’ve got the team that’s going to continue the launch of this beautiful process.
What we need now is a catalytic boost; backers who are going to help us establish this flagship space. Once we prove this concept, show our best practices and attract needed funding. If you like this vision and you want to see it manifest, contribute what you can; show your support.
Click the green button, become a backer, get some beautiful rewards and let’s transform low-wage jobs!
Why? The profit-sharing business model is scalable and provides livable wages.
As the country debates the minimum wage, Red Bay Coffee Roasters is responding by opening a crowdfunded, worker profit-sharing coffee bar, housed in a shipping container in Uptown Oakland, California. The profit-sharing business model is scalable and provides livable wages.
All profits will be kept by the workers in this coffee-bar-business model where education meets commerce. Workers will be taught coffee-industry best practices and standards and other professions within the coffee industry.
We're offering a business model that will inspire other companies to transform the nature of low-wage jobs. By design, the employees of the Red Bay Coffee Bar are an integral part of the business model. We've designed a process that incentivizes an understanding of how the business works. Fellow workers grow and share their profit, and over time, they'll be supported in crafting and starting their own successful companies. In most cases, that will be additional coffee bars. However, with the talent we're already seeing, we're expecting even more innovative companies to emerge.
The shipping-container-housed coffee bar has been designed by Gensler, a global design firm. With transformable panels, it takes the shape of the Port of Oakland's "Trojan Horse" shipping cranes when opened. "The shipping container is emblematic of Oakland's history as a renowned port city, and the goods that come through our port have touched every corner of the world. Of course, one of those products is coffee. We thought it was a great fit.
Where? The Fruitvale District of Oakland, California
Red Bay Coffee Roasters is headquartered in the Fruitvale District of Oakland, California and the flagship coffee bar will be located within Signature Development Group's "Hive," a 100,000-square-foot commercial and retail micro-neighborhood development in the center of Uptown. Construction on the coffee bar is set to begin in July 2015.
We’ve created several different backer reward levels.
At the first level are a number of packages aimed at individuals who are new to Red Bay Coffee or want a special perk besides the coffee: these packages include swag, books, music, and more.
At the second level are rewards aimed at a group of people we’re lovingly calling “The Founding 100”: here, you’ll find some cool community oriented creative projects and kits for improving your morning time rituals. These names will be featured on the RB Coffee bar.
At the third level are experiential rewards—opportunities to attend one-of-a-kind events, share exclusive coffee training opportunities with your team, and enjoy other speciality coffee related experiences.
And finally, we’ve also included some limited edition art inspired by the campaign and our teams travels throughout the world exploring beautiful coffee. Here's a taste of some of our rewards coming soon.
Give what you can, and we’ll send you a small token of our appreciation. Everyone get’s something!
Thanks to our Kickstarter Team for their Catalytic Boosts of Advice & Support:
- Keba Konte
- Rachel Konte
- Rolando Brown
- Alex Jieh
- Shana Lancaster
- Renee Geesler
- Kori Chen
- Dafina Kuficha
- Collin Troy
- Antoine Hicks
- Josh Fowler
- Ajuana Black
- Brandyn Johnson
- Jonas Hemmingsen
- Ed Harris
- Kaleb Houston
- Jose Corona
- Kot Hordynski
- Sean Murphy
- Michael C. Bush
- Nina Robinson
- Ingrid Jacobson
- Ashara Ekundayo
- Nikhil Arora
Risks and challenges
We're working hard on mapping out our design and construction timelines to ensure that we will complete this project within the year. We will ship your rewards to you within 3 months of reaching our goal. My team and I have decades of design, restaurant, food service, construction and training experience between us and we are comfortable working with each other and with demanding deadlines. However, there can always be the risk of delays during the opening of a new coffee bar that could result in pushing a flagship opening date.
Since the nature of this project is collaborative, we will keep you informed throughout the process of our progress and major milestones, as well as any delays. These delays won’t impact your rewards.
Much of the preliminary research, modeling, design and blue printing has been completed, but I will plan to spend 3-4 months completing the remainder of the project in order to have the new Coffee Bar open by Fall of 2015.
The construction process will begin in mid-July and end in the beginning of September. As part of the celebration we will invite you all to the flagship opening.
We plan on working closely with Gensler Design and our training teams to ensure the smoothest production possible and, if funded, will update backers regularly on each step of the process.Learn about accountability on Kickstarter
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