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Red Bay Coffee Bar where workers keep all profits! We need your help, and have something beautiful to offer in return for your support.
Red Bay Coffee Box where workers keep all profits! We need your help, and have something beautiful to offer in return for your support.
Red Bay Coffee Box where workers keep all profits! We need your help, and have something beautiful to offer in return for your support.
822 backers pledged $87,471 to help bring this project to life.

About this project

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Good Jobs, Great Coffee

$87,471

822

People need better paying jobs and we’re not just sitting on the sidelines. 

We’re out here creating these jobs and we need your help! We even have something beautiful to offer you in return for your support. My name is Keba, I’m an artist, a community man, and an entrepreneur. I love coffee. I founded Red Bay Coffee Company after ten years in the specialty coffee game and this is what we do.

Red Bay Coffee Company will design and build coffee shops where the workers keep all of the profits. We’ll also establish coffee dojos. These are training facilities that help the workers diversify and strengthen their skills. The beauty of this model is that it’s scalable. We can grow it throughout California and beyond.

We see this as a win-win scenario. 

Red Bay Coffee will create a platform that provides livable wages and on-going coffee training. We will grow our full serve coffee operation and build valuable goodwill. We have an historic location, a solid business plan, a delicious design and we’ve got the team that’s going to continue the launch of this beautiful process.

What we need now is a catalytic boost; backers who are going to help us establish this flagship space. Once we prove this concept, show our best practices and attract needed funding. If you like this vision and you want to see it manifest, contribute what you can; show your support.

Click the green button, become a backer, get some beautiful rewards and let’s transform low-wage jobs!

Why? The profit-sharing business model is scalable and provides livable wages.

As the country debates ​the minimum wage​, Red Bay Coffee​ ​Roasters​ ​is responding by opening a crowdfunded, worker profit-sharing coffee bar, housed in a shipping container ​in Uptown Oakland, California.  The profit-sharing business model is scalable and provides livable wages.

All profits will be kept by the workers in this coffee-bar-business model where education meets commerce. Workers will be taught coffee​-industry best practices and standards and other professions within the coffee industry. 

​We're offering​ a business model that ​will inspire other companies ​to transform​ the nature of low-wage jobs. By design, the employees of the​ Red Bay Coffee Bar are an integral part of the business model. We've designed a process that incentivizes a​n understanding of how the business works. Fellow workers grow and share their profit, and over time, they'll be supported in crafting and starting their own successful companies. In most cases​,​ that will be additional ​coffee ​bars. However, with the talent we're already seeing, we're expecting ​even more innovative companies to emerge.

The shipping​-container​-housed coffee bar​ has been designed by Gensler, a global design firm. With transformable panels, it takes the shape of the Port of Oakland's "Trojan Horse" shipping cranes when opened. "The shipping container is emblematic of Oakland's history as a renowned port city, and the goods that come through our port have touched every corner of the world. Of course, one of those products is coffee. We thought it was a great fit.

Where? The Fruitvale District of Oakland, California

Red Bay Coffee​ Roasters is headquartered in the Fruitvale District of Oakland, California and the flagship coffee bar will be located within Signature Development Group's "Hive," a 100,000-square-foot commercial and retail micro-neighborhood development in the center of Uptown. Construction on the coffee bar is set to begin in July 2015.

Rewards

We’ve created several different backer reward levels.

At the first level are a number of packages aimed at individuals who are new to Red Bay Coffee or want a special perk besides the coffee: these packages include swag, books, music, and more.

At the second level are rewards aimed at a group of people we’re lovingly calling “The Founding 100”: here, you’ll find some cool community oriented creative projects and kits for improving your morning time rituals. These names will be featured on the RB Coffee bar.

At the third level are experiential rewards—opportunities to attend one-of-a-kind events, share exclusive coffee training opportunities with your team, and enjoy other speciality coffee related experiences.

And finally, we’ve also included some limited edition art inspired by the campaign and our teams travels throughout the world exploring beautiful coffee. Here's a taste of some of our rewards coming soon.

 

Give what you can, and we’ll send you a small token of our appreciation. Everyone get’s something!

Thanks to our Kickstarter Team for their Catalytic Boosts of Advice & Support:

  • Keba Konte
  • Rachel Konte
  • Rolando Brown
  • Alex Jieh
  • Werehaus
  • Shana Lancaster
  • Renee Geesler 
  • Kori Chen
  • Dafina Kuficha
  • Collin Troy
  • Antoine Hicks
  • Josh Fowler
  • Ajuana Black
  • Brandyn Johnson
  • Jonas Hemmingsen
  • Ed Harris
  • Kaleb Houston
  • Jose Corona
  • Kot Hordynski 
  • Sean Murphy
  • Michael C. Bush
  • Nina Robinson
  • Ingrid Jacobson
  • Ashara Ekundayo
  • Nikhil Arora
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Risks and challenges

We're working hard on mapping out our design and construction timelines to ensure that we will complete this project within the year. We will ship your rewards to you within 3 months of reaching our goal. My team and I have decades of design, restaurant, food service, construction and training experience between us and we are comfortable working with each other and with demanding deadlines. However, there can always be the risk of delays during the opening of a new coffee bar that could result in pushing a flagship opening date.

Since the nature of this project is collaborative, we will keep you informed throughout the process of our progress and major milestones, as well as any delays. These delays won’t impact your rewards.

Much of the preliminary research, modeling, design and blue printing has been completed, but I will plan to spend 3-4 months completing the remainder of the project in order to have the new Coffee Bar open by Fall of 2015.

The construction process will begin in mid-July and end in the beginning of September. As part of the celebration we will invite you all to the flagship opening.

We plan on working closely with Gensler Design and our training teams to ensure the smoothest production possible and, if funded, will update backers regularly on each step of the process.

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Support this project

  1. Select this reward

    Pledge $10 or more About $10

    Bumper Sticker
    "Beautiful Coffee to the People"
    8 inches

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    Pledge $25 or more About $25

    Red Bay Coffee Gift Card ($30 Value).

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    190 backers
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    Chasing Lions Cafe Gift Card ($25 Value) with Coffee Tube 6 oz with custom art stamp.

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    16 backers
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    Owl n Wood Gift Card ($25 Value) w/ Coffee Tube 6 oz with custom art stamp

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    85 backers
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  5. Select this reward

    Pledge $40 or more About $40

    Dojo Tour + Coffee Demo
    Get a behind the scenes peek of where the Red Bay magic happens. Tour our small batch coffee roasting operation and taste our beautiful brew.
    Schedule TBD.

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    27 backers
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    Pledge $50 or more About $50

    Red Bay Coffee Tee Shirt.

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    Limited 124 backers
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    Pledge $100 or more About $100

    Coffee Subscription (4 x 1 pounds deliveries).

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    87 backers
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    Pledge $100 or more About $100

    Gift Card ($120 Value).

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    36 backers
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  9. Select this reward

    Pledge $100 or more About $100

    Autographed CD by Goapele + Autographed Book by Bryant Terry w/ Bag of Coffee 12 oz.

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    40 backers
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  10. Select this reward

    Pledge $100 or more About $100

    Garden Party at the Dojo: Spend a blissful afternoon with Red Bay Coffee at our beautiful home. Delicious brunch treats, coffee cocktails & live music.
    Saturday, July 18
    12-5pm

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    13 backers
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    Pledge $250 or more About $250

    Coffee Subscription (10 x 1 pounds deliveries).

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    11 backers
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    Pledge $250 or more About $250

    Red Bay Coffee Company Gift Card ($300 Value).

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    6 backers
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    Pledge $250 or more About $250

    We will name a unique coffee drink after you (Limit 4).

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    Reward no longer available 4 backers
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    Pledge $500 or more About $500

    Photo shoot by Keba Konte.

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    Reward no longer available 5 backers
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    Pledge $500 or more About $500

    Red Bay Coffee Gift Card ($600 Value).

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    4 backers
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    Pledge $1,000 or more About $1,000

    Coffee + Donut Kebabs to the People. Provide an afternoon of Carver’s Dream & Speciality Donut Kebabs to 10 of your favorite people. Hosted by Mamacitas Cafe, a youth operated mobile cafe and training program for Oakland girls.

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  17. Select this reward

    Pledge $1,000 or more About $1,000

    Waffle and Coffee Brunch for 10 (Waffle and Coffee Brunch for up to ten guests at Red Bay Coffee Dojo).

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    1 backer
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  18. Select this reward

    Pledge $1,000 or more About $1,000

    20 Delicious Deliveries of Beautiful Coffee (Coffee Subscription 20 x 1 pound deliveries).

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    1 backer
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  19. Select this reward

    Pledge $2,500 or more About $2,500

    Coffee Starter Set. This professional coffee serving kit was built for the local entrepreneur looking to start a mobile coffee bar. Includes coffee grinder, water boiler, pour-over rack, drip cones, coffee and orientation training.

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    Pledge $2,500 or more About $2,500

    Original Mixed Media Artwork on Wood of Ethiopia 2014 Trip (10 sets of editions of 5) (see art examples: http://keba-konte.format.com)

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    Pledge $5,000 or more About $5,000

    Name our coffee roasting machine after you!

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    Pledge $5,000 or more About $5,000

    Name our coffee bar espresso machine after you or your organization!

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    Pledge $5,000 or more About $5,000

    Coffee Subscription (100 x 1 pounds deliveries).

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    Pledge $10,000 About $10,000

    Coffee Subscription (200 x 1 pounds deliveries).

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    Pledge $10,000 About $10,000

    Office Coffee Service Package; equipment, delivered coffee and orientation training.

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    Pledge $10,000 About $10,000

    Original Mixed Media Artwork on Wood of Ethiopia 2014 Trip 4ftx4ft (see art examples: http://keba-konte.format.com) A stunning display of photo emulsions transferred onto old, yellowed plywood and found boards. These are softly shadowed with velvet blackest-blacks, vintage-feeling and beautiful. Lovely the way the lightest parts of the photos just bled into the wood grains.

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Funding period

- (45 days)