About this project
When you return home after a long day, there’s nothing like lighting a great scented candle—a conscious choice to give yourself a precious moment of time, and escape the commotion of the city.
The problem is that the best ones cost more than $60. We started Keap to create a better luxury candle at a great price.
And now, we are looking for your support to help launch four amazing new candles; four new fragrances that will create evocative new worlds in your home and transport you away from the stress of the day. Join us on this fragrant journey!
Thank you to all our backers for making this project a reality. Scroll down to see our stretch rewards and join us as we break candle records!
Our friend, poet Rawaan Alkhatib, described the range:
We brought a few of our customers to our studio to help you get to know the new scents better. We asked them to describe the smells (a task which is never easy!); their noses and words combined to gift us this video:
A Keap candle isn't just any candle. Receiving one is a little moment of magic—best captured by our friend David Brandon Geeting in the below video:
Scent is at the heart of our candles. We spent months developing this range with legendary master perfumer Christophe Laudamiel, who shares our vision of creating well-balanced fragrances that brilliantly capture the world's most evocative scents. We stay away from sweet, cloying scents.
We use more expensive coconut wax because it burns wonderfully and slowly, throws scent well, and is a sustainable crop. See why we prefer it to paraffin and soy here.
The benefit of making and selling our candles ourselves extend beyond the quality of the materials we use. It allows us to produce a better candle, while simultaneously cutting out the fees of traditional manufacturer and retailer markups. Result: Better candles, better prices.
Re-use the glass
We designed our candleholders to be easy to repurpose—we use no adhesives, so the labels and wicks are easy to remove. See our guide to re-use.
Buy a Candle, Light a Home
For every Keap candle you buy, we donate $1 to SolarAid to cover solar lamp distribution costs—bringing light to those without access to the electrical grid. We're incredibly proud to play a part in their mission to eradicate kerosene lamps in Africa by 2020.
Our rewards are—you guessed it—candles. For our Kickstarter backers, we're offering exclusive pricing on these brand new scents. Simply select your desired quantity by picking a tier on the right side of this page.
As part of our post-campaign survey, you will be able to pick which scents you want, and even swap in scents from our original collection.
Stretch goal: $58,000!
We have a really exciting addition for backers if we reach our stretch goal of $58,000!
- Backers pledging under $80 will receive a complimentary tealight sample of one of Keap’s scents.
- Backers pledging $80 or more will receive an entire Scent-to-Home discovery set of our four original fragrances for free!
Our first Kickstarter campaign was a great success
The first campaign ignited in a way we couldn’t have imagined, delivering twice our goal. We’re proud to say that we delivered all our backers’ candles in a timely manner. Check out the comments on our previous campaign for a sense of our communication style, and backer happiness.
Developing new scents is costly, but with your support we can bring these new fragrances to life. Resisting the urge to give in to financial pressure, while sticking to our beliefs, requires patience and independence. Your support is what allows to remain proudly independent and stay true to our commitments of social impact, sustainability, and transparency.
Having already made thousands of candles this last year, we have our materials, suppliers and process down to a science. As before, we need just $25,000 to place orders for new fragrances at economical rates to allow us to keep our prices low.
To our 754 backers from our 1st Kickstarter, without whom we would not be here ready to launch 4 new fragrances.
Everyone on the Keap team, filmmakers Miriam and Caroline from Foxwolf, Lawrence Martinez for his nostalgic footage, creative geniuses Ross Gunter & Mateusz Piekarski, poet Rawaan Alkhatib, photographer Ryan Duffin, Marcel & Matthew & Kellie, Christophe, Rosy, Matt & Ugo, Jamie & Tessa and the whole SolarAid crew, our talented past interns Eunice Oh, Gina Fuchs, Annie Manville and Matthew Ramirez, photographers David Brandon Geeting, Pat O'Malley and Will Mebane, guest star smellers Zac, Lena, Ainslee, ROE and Sandra.
Thanks to all our artists, retail partners, suppliers, collaborators and the rest of our community—we have the best job in the world and it's thanks to all the great people we get to work with! And thanks to all our friends and advisors who helped us get this campaign to the finish line!
Keep the fire burning!
Risks and challenges
The biggest risk to our project’s fulfillment is timing. All of our supply chain partners are ready to ship us wax, glass, and everything else we need. Our timeline is our most realistic estimate of when we expect to ship to you, with a little bit of buffer—because things happen—but it’s neither an overly aggressive or sandbagging timeline.
If we can ship to you earlier than planned, we will. And if any timing issues arise, we pledge to communicate them to you in a timely, transparent manner, so you’ll never feel out of the loop. Feel free to take a look at our last Kickstarter campaign updates to get a sense of how we communicate.Learn about accountability on Kickstarter
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