About this project
With easy-to-follow, kid-tested recipes and crafts, The Lemonade Stand Cookbook offers a modern take on this classic childhood rite of passage, empowering kids ages 6 to 12 to achieve their goals in a fun and creative way.
I'm Kathy Strahs -- a food blogger, cookbook author, entrepreneur, and mom of two. I became really excited about lemonade stands -- and their value as a powerful learning activity for kids -- after my own children spent hours outside running a stand with our neighbors one afternoon. The kids worked together, stirring up lemonade, baking muffins and jumping up and down at the end of the cul-de-sac, hollering "LEMONADE!!" toward passersby. By dinnertime, the kids were exhausted and proud, with $12 in each of their pockets. Talk about an epic playdate.
I wrote The Lemonade Stand Cookbook to help kids "give life a squeeze," which, to me, means to go for it, take a chance, and make a difference. Beyond cooking and crafting (which are terrific skills on their own) there are so many important life lessons that kids can learn from running a simple lemonade stand -- tenacity, working with others, entrepreneurship. And they're having a great time all along the way. Today it's a lemonade stand...tomorrow, who knows what they'll go after?
From beginning to end, The Lemonade Stand Cookbook was created with input and guidance from the foremost experts in lemonade stands: kids themselves. More than 50 girls and boys from across the U.S. contributed photos and "stand stories" -- their firsthand experiences in running lemonade stands -- and more than 40 families tested the recipes and crafts in the book.
I specifically chose my designer and illustrator for their incredible talent and experience with creating engaging publications for children. Each page has been designed to be not only easy-to-follow but also fun to read. It's my hope that kids return to this book again and again, whether or not they're planning a lemonade stand.
The book features more than 40 easy-to-follow lemonade stand recipes and crafts, including:
Lemonade and Other Drinks -- different varieties of lemonade, iced tea, smoothies, and even a few hot drinks for cold weather days.
Sweet Treats -- cookies, bars, muffins, loaf cakes and other easy grab-and-go treats.
Snacks -- popcorn, cheddar crackers, strawberry roll-ups, sunflower crunch balls and other tasty homemade bites.
and Crafts -- items to customize your lemonade stand, like pennant banners and washi tape straw flags, as well as items to sell, like felt flower pencils and friendship bracelets.
Additionally, there are helpful tips for setting up a lemonade stand...
...and advice and inspirational stories about hosting a lemonade stand to raise money for a charitable cause. I've given it my best effort to cover it all!
As a thank-you for your support, I'm pleased to offer you the following special Kickstarter-exclusive rewards:
Downloadable Mini Version of The Lemonade Stand Cookbook: Get an abridged preview version of the book before it's released, featuring select recipes and crafts. Available with all pledges of $10 or more.
First Edition printed copy of The Lemonade Stand Cookbook: This is the main event! Get a copy for your household and pick up more to give to young friends, nieces, nephews, grandchildren or students. It makes a perfect birthday gift! Books will be signed for pledges of $40 or more.
Donate Books and Make a Difference: Join me in helping children everywhere learn important life lessons from a simple lemonade stand. Burnt Cheese Press has partnered with Kids Need to Read to distribute copies of The Lemonade Stand Cookbook to children in underserved communities. Kids Need to Read is a nonprofit organization devoted to empowering children through a culture of reading. See the "Share the Love," "The Founder's Table" and "Give Life a Squeeze" rewards for options to donate in lieu of or in addition to receiving copies of the book. NOTE: Your book donations may be tax-deductible, check with your tax advisor.
Give Life a Squeeze Graphic Tee: Giving life a squeeze means going for it, taking a chance, and making a difference. These super soft tees come in a variety of colors, in both Kids and Adult sizes (YXS - Adult 2XL), and are designed to inspire! Pair a tee with a signed copy of The Lemonade Stand Cookbook for an extra special gift.
Lemonade Stand Workshop: Are your kids involved in a scout troop or other club? Or would you like to sponsor a troop or club? (UPDATE: Some people are choosing this reward for birthday parties!) I will lead one-hour Lemonade Stand Workshops for groups of up to 15 kids, where we'll make some lemonade and a snack, treat or craft (depending on the group's preference) and discuss tips for hosting a successful lemonade stand. All participants will receive a signed copy of The Lemonade Stand Cookbook as well as a fun patch. This reward is open to groups in the San Francisco Bay Area only -- if you live out of the area and would like to donate a workshop, I'm happy to find a local group to receive it.
I was always a kid who loved a creative project. Whether I was directing mock commercials with my sisters in the backyard with my dad's video camera, designing and sewing medieval costumes for my Cabbage Patch doll, or seeing what would happen if I tried to bake just six giant cookies from a full batch of cookie dough, I felt alive and empowered when I turned a wild idea into something real.
Today, I'm still energized by the prospect of bringing a fun project to life. These days, my projects tend to center around food. I entered the food world nine years ago as a food blogger, a shift from my Stanford MBA background and career in marketing. Since then I've started three blogs (Panini Happy, Cooking On the Side, and Sunny Days, Good Food) written two cookbooks (The Ultimate Panini Press Cookbook and The 8x8 Cookbook) and founded a publishing company (Burnt Cheese Press). This is my second Kickstarter campaign -- my first, for The 8x8 Cookbook, was successfully funded in October 2015.
The Lemonade Stand Cookbook is the first publication I've created for kids but, as a parent to a 7- and 9-year old, it feels like exactly the right project for me at this moment. This is the kind of book I would love for my kids to have -- one that gets them excited to pursue a creative project, collaborate with each other (off of their screens!), and take a chance at something worthwhile. I wrote this book with my own kids and their friends in mind, and I hope that kids everywhere will benefit from it too.
I couldn't be more proud to be working with this talented team of women, each of whom has elevated this project beyond where I had even imagined.
Margaret McGuire Novak, Editor ~ Margaret edits cookbooks, craft books, and entertaining nonfiction. She has worked on everything from astrophysics texts to New York Times best-selling literary mashups, and she is the author of several nonfiction titles. She lives with her family in Charlottesville, Virginia. Get in touch at margaretnovak.com.
Paula Riley, Art Director ~ Paula has been a designer for American Girl Magazine and numerous books for almost 10 years. She started her career in advertising but quickly made the leap to editorial art direction in search of more meaningful work. Her bright, fresh, and modern style has since been inspiring kids and adults alike. When she isn't nose deep in her laptop, you can find her running around with her 3 year old daughter, reading the latest best-selling novel, or baking something chocolatey in the kitchen! See her work at paularileydesign.com.
Carol Yoshizumi, Illustrator ~ Carol Yoshizumi was born in the Upper Peninsula of Michigan where she did a lot of wandering in nature and daydreaming. As a well-published illustrator, Carol Yoshizumi’s illustrations are featured widely in books, magazines, greeting cards, and a variety of print projects. Carol currently lives and works in Southern California and enjoys painting, playing at the beach with her kids and is still wandering, still daydreaming. See her work at carolyoshizumi.com.
As you can tell from the sample spreads above, work on The Lemonade Stand Cookbook has been well underway for a number of months. Here's where we currently are in the project timeline:
We are nearly ready to go to print, and are right on track for a May 2017 official release, just in time for lemonade stand season!
To get to this stage prior to the Kickstarter campaign has required that my publishing company, Burnt Cheese Press, incur the lion's share of the production costs up front (e.g., recipe development, editing, design, illustrations, printing, shipping, videography). My campaign goal of $10,000 will get me across the finish line, allowing me to print and ship 1,000 copies and recoup some of the costs I have already incurred. Reaching a stretch goal of $25,000 will allow me to recoup most of my investment thus far. Funds raised beyond that will put Burnt Cheese Press in a good position to launch future projects (and, yes, there's already an idea brewing!).
Thank you so much for your support!
Risks and challenges
Given that we're already near the end of the development process, there is relatively low risk for this project. I'll be sure to keep everyone updated on the production and shipping progress over the next few months.Learn about accountability on Kickstarter
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