What is Tea & Empathy?
We all find it difficult to name and talk about our feelings - often when it matters most. Educator Kate Kenfield developed her Tea & Empathy workshops and cards to teach participants to understand and talk about their own emotions and the emotions of others. This is one of the most important steps in learning the skill of empathy. Tea & Empathy workshops have been run by Kate and her hand-picked and trained empathy educators in the United States, Canada, Australia and New Zealand over the last three years.
The name is a play on the phrase "tea and sympathy", and is also inspired by Kate's love of tea - which is often served at workshops.
What are Tea & Empathy cards?
Tea & Empathy cards can help you name your feelings. They can be used to exchange empathy between partners, with groups of friends, or as a solo self-care practice. They're designed to help everyone feel seen, heard, and understood.
There are 120 cards in the deck, each with one primary feeling and three related feelings printed on them. They are designed to help build your emotional vocabulary and linguistic accuracy. Getting that exact word to describe your feelings can help you feel less overwhelmed and give you more clarity.
Participants in Kate's workshops often expressed a desire to own a deck of Tea & Empathy feelings cards to use at home - which is where this Kickstarter campaign comes in!
How could I use the cards?
There are many ways, and the deck comes with a short instruction booklet with suggestions to use them on your own, with a partner, or in small groups. The simplest way is to deal the cards to yourself one at a time, and lay out the cards that match your current feelings in front of you. We can feel many emotions at once, but identifying them isn't always easy!
Beyond empathy, you can also use the feelings on the cards as journal prompts, tools to break writer's block, or inspiration for stories.
What is this campaign for?
Until now the feelings cards have only been available via a print-on-demand service, but Kate has long wanted to provide them at a higher quality and for a more reasonable price so they are accessible to anyone who might find them useful. This Kickstarter campaign will fund a higher volume print run with a professional cards and games manufacturing company, which will allow a premium version of the deck to be sold at an affordable price.
What are the rewards?
The main reward is a deck of Tea & Empathy feelings cards! Each deck consists of 120 3.5" square cards that cover a huge range of emotions. The cards in our video and photos are the earlier print-on-demand version; the final cards will be very similar but with a few tweaks to the design, a higher quality print and a custom-made box, and will be packaged with an eight-page instruction booklet. We're still looking at finishes and card weights, and we'll keep you informed of that process during the campaign!
As an extra bonus for those who really want to support for the project, we're also producing exclusive stickers and enamel pins, so you can show your Tea & Empathy pride wherever you go! This is our current draft of the pin and sticker art, by graphic designer Joshua Wright:
We're also offering some spots at private workshops run by Kate or one of her hand-picked, trained empathy educators in Melbourne and Los Angeles. Each of these will be for a small group of up to 16 participants, with times and locations to be confirmed once we know numbers. You'll also get your own deck of cards, plus a sticker and a pin, and we'll give them all to you in person at the workshop!
How will you spend the money?
The majority of the money will be spent on a large print run of Tea & Empathy card decks with boxes and instruction booklets. These will not only be used to fulfil rewards for the campaign, but also as stock to sell via the Tea & Empathy web site and to future participants in workshops who wish to own their own decks. We've budgeted for manufacturing, shipping from the manufacturer, and warehousing.
The next biggest cost will be the fulfilment of rewards to backers, which includes packing, shipping and handling for decks, and production of the pins and stickers. Operational costs for the project including design and management of the campaign and production schedule are the other major costs, and we've also factored in Kickstarter and credit card fees. The operational budget also includes some contingency funds, in case things cost more than expected.
The graph below is based on our projections of meeting the minimum goal for the project; if we exceed the goal, the costs of reward production and shipping will take up an increasing percentage of the whole.
Risks and challenges
This is Kate's first crowdfunding project and first time producing physical products at scale, which obviously comes with many challenges! To make sure the campaign runs smoothly, she has brought in Ben McKenzie to manage the campaign and project. Ben is a veteran crowdfunder who has run or consulted on more than twenty successful projects on Kickstarter and Pozible.
Kate and Ben have already been in contact with experienced professionals and companies to ensure smooth sailing with the final design, creation and distribution of the cards and other rewards. These include graphic designer and illustrator Joshua Wright (who has worked extensively in the corporate and games spheres), printing and production company Ad Magic (whose game publishing arm, Breaking Games, has published popular hits like Billionaire Banshee and Suddenly Drunk), and distribution company Blackbox (formed by the creators of Cards Against Humanity).
A majority of the design work for the cards themselves has already been done, meaning Joshua can concentrate on final polish and new elements for the box and instruction booklet. This also gives us plenty of time to check proofs of the cards for quality before finalising the print run.
Blackbox require a minimum number of orders before their services can be engaged. While Kate and Ben are confident of meeting that minimum, they have built additional time into the delivery schedule to work out alternative distribution plans should the campaign be funded without meeting that minimum.
The team have also allowed plenty of time in the schedule to account for any unforeseen problems, to make sure they can supply rewards to backers on time, and will maintain open communication with all of their supporters to keep them in the loop during the production process.Learn about accountability on Kickstarter
- (30 days)