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The Hookup is a simple and functional fashion tool solving a daily worry of every woman: how to keep her handbag clean and protected.

The Hookup is a simple and functional fashion tool solving a daily worry of every woman: how to keep her handbag clean and protected. Read More
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£1,427
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Funding Unsuccessful

This project's funding goal was not reached on August 15, 2014.

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About this project

What is The Hookup?

Inspired by two iconic symbols, the heart and the script letter “S”, The Hookup is a simple and functional tool that solves a daily worry of every woman: how to keep her handbag clean and protected.

How to use The Hookup?

A simple twist transforms it into a sleek hook from which to hang numerous items (a purse, an umbrella, shopping bags, a coat, etc). Its unique patented design allows it to attach to just about any surface--doors, tables, bars, closets, desks, chairs--and renders it indispensable.

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Use Cases

  • Sitting or standing at a bar - Never worry about getting your purse stolen again when it’s right in front of you.
  •  In the restroom - Hang your purse from a countertop to keep it off the floor and clean.
  • At a restaurant - Keep your purse off the ground and out from under you chair.
  •  At the office - Hang your purse anywhere so that it’s not cluttering up your space.
  • In the car - Hang your coat or purse in your backseat.
  •  At the gym - Use it to hang your towel when drying off at the gym or at a pool.
  • At a meeting - Make sure your bag is easily accessible during a meeting to retrieve necessities.
  • At the movies or theatre - Hang your purse on the seat in front of you so that you don’t lose it in the dark.
  • In your closet - Use The Hookup to hold your purse on a standard clothes rod.

How is The Hookup made?

Intricately engineered, The Hookup is handcrafted from eighteen parts (16 made of aluminum alloy + 2 rubber tips) and finished in precious metals, holding up to 15 kilos (33lbs) of weight. Its lightweight design allows for easy access, as it will hang elegantly from any handbag.

Creating a whole new way to solve the problem of how to safely store your purse when at a restaurant or in a bathroom, The Hookup was designed and engineered as a clever new fashionable solution using sixteen (16) aluminum-alloy parts. Because of its unique construction, The Hookup is obviously patented and patent pending internationally. The weight of The Hookup is 40 grams (1.4oz).

Aside from the molding process, almost everything else is handcrafted. The Hookup is hand polished with 3 wheels, and 3 different glues are used during the assembly process. Only 55% of the production units currently pass our quality control test - we hold the highest standards for The Hookup!

The 13 microns plated hooks are so beautifully designed, the heart-shaped piece can also be elegantly hung from any handbag for quick access when needed. With a simple twist, the heart can be transformed into a hook from which you can hang a handbag from a table, chair or almost anywhere! The thickness of the plating is high grade and durable for well over 10 years.

What are the available finishes of The Hookup?

The Hookup is available in 4 different finishes, so you can match them with the hardware of any handbag!

  • GOLD 22K (The Hookup is plated with 22K gold)
  • GOLD 14K (The Hookup is plated with 14K gold)
 
  • PLATINUM (The Hookup is plated with white gold)
  • BLACK PEARL (The Hookup is plated with an alloy of white gold and nickel)

How is The Hookup packaged?

The Hookup is packaged in an elegant, white cardboard box that is handmade. A handmade pouch, made of microfiber, is also included - it is lined with silk and can be used to polish The Hookup to keep the heart shiny. And it can even be used also to polish the screen of a smartphone or a tablet!

Rewards

  • A "Balmain Paris" keychain engraved with the following text: "Kickstarter Backer of The Hookup".
  • A "Balmain Paris" stylus ballpoint pen marked "Kickstarter Backer of The Hookup".

What is the timeline?

Who are the members of the team?

Creator of The Hookup:

New York designer Farvardin Fathi (aka Fafa) designs stylish solutions that make daily life effortless. Fafa studied fashion design at ESMOD International in Paris, the world’s first fashion-design school, where she apprenticed with leading French designers. She further pursued her interest in design with courses in product, material, and interior design at Parsons in New York City.

Fafa first conceived her vision of The Hookup when her sister’s Hermes Birkin handbag was stolen at a busy city café. Her elegant product, The Hookup, protects handbags from theft and damage.

For more information, please visit http://fafaconcepts.com

Project Manager:

19 times awarded around the world for his inventions, Karl Strepkoff is now supporting other inventors and creators by offering them a platform bringing worldwide exposure to their products. 

For more information, please visit www.skky-innovations.com.

Fans of The Hookup:

Zoë Sakoutis and Erica Huss are Founder and Co-Founder of BluePrint, a lifestyle brand offering fresh juice products and juicing programs to audiences nationwide. They are inspired by bringing information to the masses on how raw foods can improve overall health and wellness for the long term.

They are both big fans of The Hookup. Being absolute trendsetters, what they love most about this product is its function to accommodate purse handles of all lengths. When switching to a purse with a single long strap, Zoe and Erica find it very easy to just tie the strap and hang away!

For more information on BluePrint, please visit www.blueprintjuice.com.

Esther Gauthier is the founder and owner of AQUA, the first and only aqua-cycling studio in New York. She is inspired by providing women a unique and holistic fitness experience.

When spending time with her clients around the pool of her aqua-cycling studio, Esther encourages her clients to utilize The Hookup to hang their towels and other pool necessities, preventing them from getting wet.

For more information about AQUA, check out her website at www.aquastudio.com.

Chantel Valentene is a creative consultant and designer. She is inspired by people, real life, and experiences. The art of providing products that she feels are necessary yet let you dream.

Chantel uses The Hookup often during her many client meetings through out the day. She’s able to make sure all of her belongings are conveniently together to run off to her next meeting. The Hookup also leaves an organized and sophisticated impression on her clients.

For more information check out her website at www.chantelvalentene.com.

Tara Kamangar is a classical pianist, film composer, and a member of the classical crossover trio, Triptyq. She believes that, in the words of Rachmaninoff, music should reveal as simply as possible the emotions of the heart.

As an artist, Tara finds inspiration in going to the theatre and attending concerts. She finds that she gets the most use of The Hookup at these venues, by hanging it on the seat directly in front of her.

For more on her work, please visit her website at www.tarakamangar.com.

Gisue Hariri is a co-founder & creative Principal of Hariri & Hariri, a New York-based multi-disciplinary architecture and design firm. Her approach is rooted in a firm belief that design is fundamental to improving quality of life and with an integrated, unified approach architecture can become a total work of art.

As a woman who enjoys both beauty and structure, Gisue places The Hookup in her closet to arrange her collection of handbags to keep them organized and in place.

For more Information check out her website at www.haririandhariri.com.

Elisabetta Bucci is a 4th generation jeweler. She is the co-owner of Carolina Bucci, a high-end fine jewelry brand sold worldwide. While overseeing all of Carolina Bucci’s strategic operations, she lives a busy life in NYC as a wife and mother of toddler twins.

Elisabetta truly values the convenience and practicality of The Hookup. When out with her family, she doesn’t worry about her bag occupying another seat or laying on the floor collecting dust. She rests assure that she can sit back, relax, and enjoy the company of her family.

For more information on Carolina Bucci, please visit www.carolinabucci.com.

Risks and challenges

Since we started to work on this project, The Hookup has been improved to be stronger, more user-friendly, and finally became a very secure and easy-to-use accessory for ladies.

Considering we have tested many prototypes within the last 7 years, we are confident the end result is the perfect product for customers.

However we still have to improve our production process as only 55% of the pre-production products passed the quality control test.

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FAQ

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Support this project

  1. Select this reward

    Pledge £5 or more About $9 USD

    THANK YOU - Stay in the loop. Pledge £5 or more and you will receive exclusive updates
    about The Hookup.

    Thank you for your support.

    Less
    Estimated delivery
    1 backer
  2. Select this reward

    Pledge £20 or more About $34 USD

    KEYCHAIN - One keychain "Balmain Paris" with "Kickstarter backer for The Hookup" engraved on the back of the keyholder.
    Worldwide shipping included.

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    Estimated delivery
    Ships to Anywhere in the world
    1 backer
  3. Select this reward

    Pledge £30 or more About $51 USD

    STYLUS BALLPOINT PEN - One stylus ballpoint pen "Balmain Paris" marked "Kickstarter backer for The Hookup".
    Worldwide shipping included.

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
  4. Select this reward

    Pledge £65 or more About $112 USD

    EARLY BIRD OFFER - One Hookup. Please select one of the four available finishes (GOLD 22K, GOLD 14K, PLATINUM or BLACK PEARL). Worldwide shipping included.

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    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
  5. Select this reward

    Pledge £80 or more About $137 USD

    THE HOOKUP - One Hookup. Please select one of the four available finishes (GOLD 22K, GOLD 14K, PLATINUM or BLACK PEARL).
    Worldwide shipping included.

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    Estimated delivery
    Ships to Anywhere in the world
    0 backers
  6. Select this reward

    Pledge £300 or more About $515 USD

    FULL SET OFFER - The complete collection of The Hookup that will allow a matching with any hardware of designer handbags. The collection includes one Hookup for each of the available four finishes (GOLD 22K, GOLD 14K, PLATINUM, and BLACK PEARL).
    Worldwide shipping included.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer

Funding period

- (39 days)