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7 in 10 make mistakes with their makeup and don't even know it! Blitz ALL makeup flaws with Spotlite HD's ultra-bright "true" daylight
93 backers pledged $8,765 to help bring this project to life.

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$8,765

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So, how come you don't even know you're making these mistakes?

Surely nobody walks out their door knowing their makeup isn’t perfect.  After all, they checked their reflection in a mirror before they left.

True.

However, think about this...

Your makeup is done. You check your reflection one last time and you look hot!  You confidently walk outside, then other people spot your makeup mistake BUT, they don’t tell you, so you never know!

So, not knowing your makeup isn’t perfect is actually more common than you think and your expert makeup skills won’t always protect you

Even makeup experts say “7 out of 10” of us are doing our makeup in the wrong light. So, you’re not alone.

Almost all indoor lighting, particularly in bedrooms, bathrooms as well as most lighted makeup mirrors are categorized as bad lighting because they don't show clearly the true color of your makeup. 

If you can’t see the true color of your makeup, you can’t accurately match and blend it to your exact skin tone.  So, when you think you’ve done your makeup perfectly indoors, when you step outdoors, daylight illuminates your makeup mistakes clearly, which everyone can see.

Only “true” natural daylight provides the ultimate in complexion clarity, color matching and flawless blending of makeup.  It lets you see all your makeup, exactly how it really looks.

However, natural daylight is not always available and in those situations, you have to use artificial light sources like your indoor lights and lighted makeup mirrors.

 

Spotlite HD’s LED light was specially formulated to provide “true” daylight which helps you perfect your makeup in 4 ways...

Typically, makeup mirror lights are made with incandescent bulbs or fluorescent bulbs. Neither of these is ideal for modern makeup application due to their low color rendering properties. Meaning these lights cause AND masks makeup mistakes that only become visible when you step outdoors.

Don’t be fooled by other lighted makeup mirrors that claim to be “natural daylight” quality. To put it simply, the majority of LED lighted mirrors use cheap, poor quality LEDs claiming to be “daylight”.

Unfortunately, the daylight represented by these LEDs is that on an overcast, dull day. In conclusion, while cheap LED lighted makeup mirrors provide you some light, they do not provide you the correct light to apply makeup for the professional finish you want.

But we are on a single-minded mission to banish elusive bad makeup for good and nothing was going to stand in our way! So, we ensured Spolite HD light isn’t just any old daylight, but “true” daylight; the brightest and crispiest there is, to give you that confidence and reliability every time.

Obsessive?

You bet!

Spotlite HD is clearly the brightest in its class!!
Spotlite HD is clearly the brightest in its class!!

Spotlite HD’s "true" daylight is ultra bright providing an exceptional 1,000+ LUX of luminance making it up to 10 times brighter than some - it is the brightest in its class!! (Fear not though, because while Spotlite HD is so bright, it is also dimmable so you can dim to any desired level. More importantly, the light is softly dispersed which controls glare so you can use it at the brightest setting in comfort).

     

 Glare reduction and light diffusion

Glare is one of the most common challenges in the application of LED lights, but we have it covered.

Most light diffusers sacrifice brightness to adequately reduce glare while others reduce the light CRI and consequently the ability to correctly render color. However, there's no compromise with Spotlite HD as it uses glare reduction technology combining the use of chemically infused molded Polycarbonate material and advanced diffuser surface textures that preserves its brightness and color rendering capabilities.

Spotlite HD Diamond 2.0 is a serious toolkit for any makeup user as it combines 7 essential makeup tools in one compact, laptop-style studio. It not only saves you money and premium vanity space but puts within easy reach, your essential makeup tools.

Spotlite HD Saves you $$$s

  

With its advanced lights literally light years ahead of the pack, Spotlite HD additionally, features an enviable catalog of features and benefits not found in any other mirror available. We’ll let you be the judge.

Forget about feeble, battery-powered makeup mirrors that are barely able to last a makeup routine or plugged in models that tether you to a spot. Spotlite HD Diamond 2.0 comes packed with premium electronics and advanced power supply that will keep you going for as long as you need without the need to recharge or change batteries. 

Spotlite HD Diamond 2.0 features a super-powerful Lithium Ion battery that powers its ultra-bright lights and electronics functions, while consistently managing power consumption for long-lasting, optimum performance. This ensures you won’t run out of juice in the middle of a critical makeover!

Spotlite HD’s impressive specification is detailed below

 A handful of our customer reviews to give you the assurance that you're in good hands and we're totally committed to your satisfaction.

Early prototypes…

Spotlite HD’s journey started in 2012 with the mission to create a truly complete makeup perfecting tool for the demanding makeup user. Following a lengthy 4-year design and development process involving the elusive formulation of its custom natural daylight and several prototypes, it was finally ready to share with the world.

So, what’s new in Spotlite HD Diamond 2.0? 

Loads! 

The amazing feedback from our customers has been awesome. You have spoken and we have listened which has why we're bringing you the new upgraded Spotlite HD Diamond 2.0 launching with even richer features to make lighter work of your makeup and grooming routine. 

These are… 

  • Convenient, streamlined wall-mount kit. 
  • Super-fast charging within 4 hours. 
  • Even more powerful lithium battery that keeps your mirror lights on for longer. So you won't be interrupted right in the middle of an important makeover. 
  • Moisture-proof electronics board allowing you to do your makeup in the bathroom. 
  • Economical power management to optimize battery usage with low battery alert
  • Non-dimming, non-degrading technology that keeps your lights operating at maximum brightness as the battery gets used up. So, you never have to put up with useless degraded, dim lights common with battery-operated mirrors. 
  • Stronger magnets to attach the magnification mirrors to the main mirror. 

With a retail value of $149.99 when it launches, it’s yours for only $89.99 in this campaign.

Manufacturing Expertise for Reward Distribution 

Not one to blow our own trumpet, but we are proud to be one of the very few creators on Kickstarter with proven manufacturing and launch experience. We are seasoned manufacturers of consumer electronics via our network of reliable and experienced manufacturers that we have worked with for many years. 

Having self-funded and successfully launched the first model Spotlite HD Diamond to market in November 2017 and selling out of 15,000+ inventory through various prestigious locations - Urban Outfitters, Brookstone, The Grommet, Target, Amazon, with a covetable average of 4.5 stars overall, we believe we have the experience to deliver your rewards to expected standard and within promised delivery time. Our dedicated customer services headed by our very own staff and co-founder is manned 24-7 to ensure fast responses to your questions both during and after the campaign. 

Manufacturing setup 

With mold production already in progress and manufacturing scheduled to begin immediately the campaign ends, we’re confident your rewards will be delivered in good time for the 2018 Holidays. So whether to perfect your own makeup or a Holiday gift to surprise and impress someone special, we guarantee to make it happen.

Domestic Shipping To 30 Countries

United States, Canada, UK and 27 EU Countries: (Austria, Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden) 

We have 3 warehouses worldwide that allow us to offer domestic shipping at highly discounted rates to the 30 countries listed above. 

  • US rewards: ship from our Texas DC 
  • UK rewards: ship from our Manchester DC 
  • Canada rewards: ship from our Toronto DC 
  • EU rewards: ship from our Manchester DC (EU backers will not pay any additional fees and taxes (apart from the nominal domestic shipping fees that we charge when you make your pledge here on Kickstarter).

Post Reward Fulfillment Support

You have our assurance that your rewards are backed by our solid 12-month warranty. If at any time during the first 12 months of receipt, you experience any issues with your mirror, simply get in touch with us at penpals@wearejoi.com or email directly our customer satisfaction manager, Rae at rea@wearejoi.com. We truly value your support and we will do everything possible to uphold that trust.

BARE Studio Ltd is a London-based product design studio established in January 2014. As makeup obsessed consumers ourselves, we understand the challenges constantly faced by modern makeup fans. This is the reason we started JOI – to actively seek out these problems and with our team of world-class product engineers, researchers and makeup  experts, create innovative tools and accessories that help the makeup obsessed own their daily makeup challenges like professionals. 

BARE Studio LLC is the US subsidiary of BARE Studio Ltd and was established in May 2016. It is headed by 2 very experienced directors who have proven track records of operating within the key areas of the business - Product Development, Manufacturing, Global Distribution, Sales and Marketing.

The JUST OWN IT community is growing and we'd love you to be part of it. Please connect with us today

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Risks and challenges

We are fortunate to be one of the few creators on Kickstarter that have manufactured a previous version of our product. In 2017, we successfully manufactured and distributed the previous version via both wholesale and retail with visible footprint available for verification. This experience is a real privilege but more importantly we’re so lucky to be able to share such a privilege with our backers.

For the manufacture of our rewards, we are using the same manufacturers that produced version 1.0 of our product and using the same manufacturing and assembly setup that we trust already.

We have set aside production time already for the manufacture of our rewards to ensure we get your rewards to you in the time we’ve promised. We have done and tested several prototypes of Diamond 2.0 and we produced working samples that we shared with our press contacts – a rare privilege within the crowdfunding space where all they usually have is one working prototype.

We do however know any plan is subject to impact by various conditions at the time of execution and we have already in place plans to react accordingly either through clear, transparent communication with you. We are also contactable via email penpals@wearejoi.com 24 - 7.

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  1. Select this reward

    Pledge $5 or more About $5

    Superstar Backer

    We appreciate your token of love. 🙌❤ You're welcome to keep up with our progress and get access to our world.

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    Pledge $75 or more About $75

    Super Early Bird

    Treat yourself to a Spotlite HD Diamond 2.0 OR Spotlite HD Diamond Plus (made just for men because they need good light for shaving too!!). You can select your color at the end of the campaign. Save a mouth-watering 50% on the RRP of $150.

    PLEASE NOTE:
    Men's shaving mirror, Spotlite HD Diamond + ships in February 2018

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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    Pledge $83 or more About $83

    Early Bird

    Missed out on the super early birds? Here's your last chance to save 45% on the $150 RRP.

    PLEASE NOTE:
    Men's shaving mirror, Spotlite HD Diamond + ships in February 2018

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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    Pledge $90 or more About $90

    I'm Solo

    Riding solo? We've got you! Save 40% off the RRP of $150 on either Spotlite HD Diamond 2.0 or Spotlite HD Diamond Plus (made for men). Choose your preference and color at the end of the campaign. Save 40% off the RRP of $150.

    PLEASE NOTE:
    Men's shaving mirror, Spotlite HD Diamond + ships in February 2018

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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    Pledge $165 or more About $165

    Just The Two Of Us

    This one's for you and your BFF or your BF. Get either Spotlite HD Diamond 2.0 or Diamond+ x2. Save 45% off RRP $300

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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    Pledge $165 or more About $165

    Me & My Man

    Get 1 Diamond 2.0 for you & one Diamond + for him - it's the only way you'll keep him off your mirror, plus you'll have one less thing to argue about! Save 50% on RRP of $600

    PLEASE NOTE:
    Men's shaving mirror, Spotlite HD Diamond + ships in February 2018 at no extra cost to you

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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    Pledge $300 or more About $300

    My Family

    Take it from us, your family will want your Spotlite HD. Get any 4 Spotlite HD for you & them to keep the peace. Save 50% on RRP of $600

    PLEASE NOTE:
    Men's shaving mirror, Spotlite HD Diamond + ships in February 2018

    Includes:
    • Spotlite HD (see included accessories in rewards)
    • 1 Year Warranty
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  8. Select this reward

    Pledge $675 or more About $675

    Retailer Pack

    With some major retailers already on board, you customers also want Spotlite HD! Use this perk to save 55% off the RRP of $1,500

    Includes:
    • 10× Spotlite HD (see included accessories in rewards)
    • 10× 1 Year Warranty
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    Pledge $6,000 or more About $6,000

    Super Retailer Pack

    Join the big league retailers and bring Spotlite HD to your discerning customers. Save 60% on RRP of $15,000. FREE shipping.

    Includes:
    • 100× Spotlite HD (see included accessories in rewards)
    • 100× 1 Year Warranty
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Funding period

- (30 days)