Just Juice 4 Life...Rochester's Local Organic Juice Bar! project video thumbnail
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$3,848 pledged of $30,000 goal
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By Damaris Pinedo
$3,848 pledged of $30,000 goal
backers

About

A little about us:

Just Juice 4 Life, LLC was created with the intention to guide and inspire healthy living within the local community through nutritious, local, and organic juice and smoothies, along with educational workshops.

Our goal is to impact the community on a greater level and start a movement to eat and live better. We believe our community will thrive once they are enlightened that true Wealth is Health!

The past five years have been incredible, thanks to our loyal and supportive customers, and we are ready and excited to expand our juice services and production so that we can reach and serve more people in our community!

A little about Damaris:  

Just Juice 4 Life owner and founder, Damaris Pinedo, started her juicing journey nine years ago when she took on the responsibility of primary caregiver for her cousin, who was in treatment for ovarian cancer. Damaris was a full-time Cytotechnologist (screening for cancer) at the University of Rochester, attending grad school, and taking care of her family. Under constant stress and exhaustion, Damaris felt lost, depressed, and completely unbalanced. 

While researching dietary options for her cousin, Damaris stumbled across juice fasting and was intrigued for herself. She completed her first 10-day juice fast, and felt refreshed, renewed and REVIVED! For years, she suffered from severe digestive issues and accepted it as chronic. It wasn’t until she started juicing and changing her diet that she experienced the power of consuming fresh organic fruit and vegetables -- and had to share it with the world. 

An idea was born.

Just Juice 4 Life's first home (a restored 1970 Aristocrat camper) used to make fresh juice and smoothies at our local farmers market!
Just Juice 4 Life's first home (a restored 1970 Aristocrat camper) used to make fresh juice and smoothies at our local farmers market!

About five and a half years ago (initially known as Foods That Feed), Damaris began by purchasing a 1970 Aristocrat camper, converting it into a juicing trailer. She decided to test it out at the local farmers market, which was a great place to make connections and develop a loyal following -- many customers who still come in today! 

SOLD OUT!!!
SOLD OUT!!!

One year after the first market, the business had grown enough for a retail shop on Park Ave.

Just Juice Grand opening 1st shop on Park Ave 2013!
Just Juice Grand opening 1st shop on Park Ave 2013!

After two years in the Park Ave neighborhood and continuing to grow, Just Juice was presented with a great opportunity to share a space with a new locally-owned gym (M/body) on University Ave.

Saying goodbye to Park Ave. It was a bittersweet day!
Saying goodbye to Park Ave. It was a bittersweet day!

Although we are grateful for the collaboration with the gym, we have outgrown our current space and are ready to expand to keep up with demand. We are ready and excited to step it up and build out a new space with more storage and a larger production room to support continued growth. 

1048 University Ave... It's been a great 2 years sharing this amazing space with M/body!
1048 University Ave... It's been a great 2 years sharing this amazing space with M/body!

We love our Rochester community.

Another major focus for Just Juice 4 Life is supporting local farmers, vendors, and small business owners. The money we put back into our community benefits us all, and it's something we feel quite passionately about.

Wild hill Farm <3
Wild hill Farm <3

   

Getting ready to harvest some of our favorite greens... KALE!!!
Getting ready to harvest some of our favorite greens... KALE!!!

  COMMUNITY COMPOSTING.

COMMUNITY COMPOSTING picks up over 78 gallons of compost a week from JJ4L alone! The remaining compost is donated to some very hungry chickens who love their greens.  We are so fortunate to have such an amazing green business to partner with locally!
COMMUNITY COMPOSTING picks up over 78 gallons of compost a week from JJ4L alone! The remaining compost is donated to some very hungry chickens who love their greens. We are so fortunate to have such an amazing green business to partner with locally!

 Where the magic happens.

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Each year we have pushed our limits and reached new heights. We are incredibly busy, but excited and blessed to have such amazing opportunities and wonderful people supporting us along our journey. We are eager to keep growing, spreading the word and love of juice! We are inspired daily by many of you who decide to take your life and health back into your own hands and have started by incorporating fresh juice and more plant-based foods. We must continue to empower others by providing the knowledge and tools needed to make more informed decisions -- especially when it comes to our healthcare.

With YOUR help, we know we will be able to help our Rochester community flourish and inspire other areas locally, regionally --perhaps even nationally some day!

Due to our current situation, our lack of space has forced us to buy smaller quantities of produce at a time which are set at higher costs. In order to support storage of larger orders and finally get them delivered directly to us, we need to ensure we have the capacity to hold such perishable produce. A walk-in cooler alone will provide the additional space needed to store larger orders which will result in a sizable monthly savings that will be reinvested back into the business.

Additional funding will also help support our goal to expand our juice services and increase production by building a separate production area and adding much needed storage. We are excited to finally have the opportunity to offer larger quantities and varieties of juice--especially in our to-go fridge so we can serve you better! This will also give us the chance to get ahead on juice cleanses and even offer enough in our to go fridge for people to start whenever they desire.

Now that we have secured our new location, 710 University Ave. in Rochester's historical Flatiron building we are excited for the buildout.

New layout! Excited to partner with some of Rochester's finest designers and craftsmen at Staach & Livesstyled.
New layout! Excited to partner with some of Rochester's finest designers and craftsmen at Staach & Livesstyled.

We have been saving up for this big move but need additional funding to help with the following:

  • walk-in cooler $8k 
  • larger to-go fridge $4k 
  • commercial sinks (we need 6 of them!) $1500 
  • bulk juice bottles & lids $1500 
  • stainless steel prep tables $800
  • commercial automated citrus juicer $800 
  • commercial cold press juicer $2500
  • commercial Vitamix $1500
  • new signage & labels $1600 
  • revamp Just Juice merchandise $800 
  • (2) door replacements $1500 
  • millwork/buildout $6k-$8k 

STRETCH GOAL $35K.

With your support if we exceed our initial goal of $30k we have set a stretch goal of $35k. The additional funds will allow us the opportunity to convert the basement of our new location into an additional prep area with organized storage and additional refrigeration.

 JUST JUICE.

Rehydrating with some fresh local watermelon juice!  Start 'em young!
Rehydrating with some fresh local watermelon juice! Start 'em young!

Please check out our backers’ rewards and see how you can become part of the Just Juice 4 Life familia!!! 

One of many great incentives for our backers.
One of many great incentives for our backers.

Thank you for your time, support, & donation!

Video Cred: Optic Sky Productions

Photo Creds: Danielle Raymo and Erin Fisher

Risks and challenges

After running a business for over five years, I have had a great deal of experience facing and overcoming challenges. Fortunately, I have grown from these experiences and in turn have become a stronger leader especially with the support of other local, small business mentors. I am confident my team and I are equipped to assess and prepare for any risk or challenges that may develop as the business continues to grow. Another challenge could be a delay in production for backers' incentives. Although I do not plan on this, I want to be realistic and prepared for any setbacks that may delay the process. I will be sure to keep everyone informed along the way! Thank You!

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Support

  1. Select this reward

    Pledge $10 or more About $10

    THANK YOU!!!

    A virtual high five unless you can make it in for a real one! Plus a personal Thank You & Shout out on social media!

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    POSTCARD & TOTE

    Shout out on social media plus a Just Juice Postcard thanking you for your support! Available worldwide- Tote Bag only available for shipping in the US)

    Includes:
    • Postcard
    • Just Juice Tote Bag
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    Pledge $50 or more About $50

    JUST JUICE TOTE AND COOLER BAG!

    Shout out on social media & a Thank You Postcard. Available worldwide- Tote and cooler bag can be picked up in store or available for shipping in the US (only).

    Includes:
    • Postcard
    • Just Juice (6) pack cooler bag!
    • Just Juice Tote Bag
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    Pledge $75 or more About $75

    POWER SHOTS & JUICY E-BOOK!

    Shout out on social media plus personal Postcard and more. Redeem 2 oz powershot in store only. Note: Tote and cooler bags are only available for shipping in the US. Postcard and E-book are available worldwide.

    Includes:
    • Postcard
    • Just Juice Tote Bag
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (6) pack cooler bag!
    • 2 oz Powershot!
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    Pledge $100 or more About $100

    JUST JUICE MASON JAR & MORE!

    Shout out on social media, personal Postcard, your own Just Juice Mason jar and more! Postcard and E-book available worldwide. Tote bag only available for in store pick up or shipping in the US. Mason jars, juices, & smoothies are only available locally in store.

    Includes:
    • Postcard
    • Just Juice Tote Bag
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (20 oz) Mason Jar + 1 FREE 20 oz juice or smoothie.
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    Pledge $150 or more About $150

    JUICE/T-SHIRTS/HEALTH COACHING!

    Shout out on social media plus personal postcard. Postcard, E-book, and health coaching available worldwide. Tote Bag & t-shirt only available for in store pick up or shipping in the US. Mason jars, juices, & smoothies are only available for in store pick up.

    Includes:
    • Postcard
    • Just Juice Tote Bag
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (20 oz) Mason Jar + 1 FREE 20 oz juice or smoothie.
    • Just Juice (LIMITED EDITION) T SHIRT
    • 30 min Health Coaching Session + Follow Up Email!
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    Pledge $500 or more About $500

    EVERYTHING + 6 pack (of Fresh Juice:)

    Personal postcard and shout out on social media! Postcard, E-book, and health coaching available worldwide. Tote Bag & t-shirt only available for shipping in the US. Mason jars, juices, crates & smoothies are only available for in store pick up.

    Includes:
    • Just Juice Tote Bag
    • Postcard
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (LIMITED EDITION) T SHIRT
    • 30 min Health Coaching Session + Follow Up Email!
    • 1 (6) Pack Juice Crate (13.5oz bottles)
    • Just Juice (20 oz) Mason Jar + 2 FREE 20 oz juice or smoothie.
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    Pledge $1,000 or more About $1,000

    JUICED UP!

    Personal postcard and shout out on social media! (Postcard, E-book, and health coaching available worldwide. Tote Bag & t-shirt only available for shipping in the US or in store pick up. Mason jars, juices, crates & smoothies are only available for in store pick up.

    Includes:
    • Postcard
    • Just Juice Tote Bag
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (LIMITED EDITION) T SHIRT
    • 30 min Health Coaching Session + Follow Up Email!
    • 4 (6) pack juice crates (13.5oz bottles)
    • Just Juice (20 oz) Mason Jar + 3 FREE 20 oz juice or smoothie.
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    Pledge $2,000 or more About $2,000

    THE WORKS!

    Personal postcard and shout out on social media! (Postcard, E-book, and health coaching available worldwide. Tote Bag & t-shirt only available for shipping in the US or in store pick up. Tote Bag & t-shirt only available for shipping in the US. Mason jars, juices, smoothies and crates are only available locally for pick up in Rochester NY)

    Includes:
    • Postcard
    • Just Juice Tote Bag
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • Just Juice (LIMITED EDITION) T SHIRT
    • 30 min Health Coaching Session + Follow Up Email!
    • 8 (6) pack Juice Crates (17.5 oz bottles)
    • Just Juice Mason Jar (20oz) + 2 Free Refills!!!
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    Pledge $5,000 or more About $5,000

    JUICE MASTER!

    Enjoy a full year of fresh juice or smoothie (Choice of a weekly 6 pack (17.5 oz bottles) or 6 juices or smoothies a week for 1 year! This is of course in addition to all the other great gifts listed!

    Includes:
    • 30 min Health Coaching Session + Follow Up Email!
    • Just Juice Tote Bag
    • Just Juice (LIMITED EDITION) T SHIRT
    • Just Juice E-Book (Fun Juicy tips & recipes!)
    • 1 YEAR OF FREE JUICE! (6) JUICES OR SMOOTHIES/WEEK FOR 1 YEAR!
    • Just Juice (20oz) Mason jar!
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Funding period

- (30 days)