I want to meet and exceed expectations for fulfillment to all backers for this project. I decided to take an approach of choosing a release schedule that I know I can not only meet, but exceed.
I’ve been a fan of Kickstarter ever since the first time I backed a project back in early 2012. I’ve backed well over 100 projects in that time frame.
One thing that seems to be a repeating theme is that many kickstarters do not meet their estimated fulfillment date. Some miss that mark by months (or years). There are a lot of factors that cause this to happen – things come up during development that sometimes cause unavoidable delays. Sometimes it is simply unavoidable.
With this kickstarter for The Big Book of Maps (for Tabletop Roleplaying Games) I wanted to try and be sure that would not be the case. When planning this kickstarter one of my main considerations was: What can I reasonably deliver to backers? I took that rate of release, halved it, and that became the promised release schedule and fulfillment date. I then started producing maps a month in advance before ever launching. This provides a buffer for those times something might come up on my end that could otherwise cause a delay.
I expect all materials for this project to be completed and out to backers before the estimated fulfillment date, but chose to make a reasonable promise to you all up front.
We will continue with the twice-weekly release schedule until I complete all the maps for this project. When that time comes, and everything for this project has been completed, I will present a poll to backers to determine how to handle the remaining releases; whether that be to continue with the same release schedule, add additional release days each week, release them all at once, or some other variation. However, we will cross that bridge when we get to it, and the method for an early fulfillment will be determined by the backers at that time.