Redefining women's jeans through simple designs, thoughtful fits, and organic & fair trade fabrics. Read more
This project was successfully funded on June 8, 2013.
About this project
Eva & Paul is redefining women's jeans through minimalist, clean, and subtle designs, using luxe denim and unique hand-printed international fabrics for the inside of our pockets. Journey On.
We're looking for your support for our Kickstarter campaign to help us get our first line of jeans off the ground!
ANNOUNCING THANK-YOU ILLUSTRATION:
This card was made by an artist in Australia just for Eva & Paul. We're so grateful for how far we've come already and appreciate your continued support - look forward to getting these in the mail once the campaign is over!
What others are saying about us:
"I attended the launch party of an awesome new denim company. Organic, fair trade, luxurious AND the fit is perfect - on every woman I saw try them on!"
"Eva & Paul jeans are so comfortable! I don't want to change back into my other jeans!"
"They've got the style of a modern jean with the flattering fit of the jeans I used to wear a few years ago!"
"I tried on the skinnies and the trousers and they both fit really well around my waist. The waist of the Eva & Paul jeans were just perfect. The fabric is super soft and the pockets have the cutest fabric on the interior"
"Julia Kastner needed new jeans. But she was mad at jeans. They never fit right. And they tread so hard on the earth. So instead of going to GAP, she founded a company."
"An entrepreneurial venture that makes quality denim for women, using the organic cotton from Arvind Mills and creating incomes for local farmers in Akola, Maharashtra, India."
"Harvard Business School grad Kastner is marrying ecommerce and fashion to bring customers jeans made with organic, fair trade materials right here in the USA, and the best bit? They’re made for women of all shapes and sizes."
"Eva & Paul have designed a series of premium jeans for women that are flattering AND good for the environment!"
"Customers come in many shapes and sizes. Step into a changing room, though, and commercial clothes concepts of “fit” and “fashion” emerge in curious ways. Waistlines hang slack over too-tight legs. Unpredictable sizing or substandard stitching on brand X makes customers suspicious of brands Y and Z, a losing proposition for all three. Harvard Business grad Julia Kastner tackled the problems of ethical manufacture and “real people” sizing with lean business principles."
All women should be able to find flattering premium jeans. We're taking a novel approach to design, making jeans more flattering and comfortable at each size.
Jeans shopping is a nightmare. You go to the dressing room with your arms full of denim, and leave without a single pair. They gap in the back and fall down, or they're too tight at the hips and thighs. Rises have gotten so low that there's no way to wear them to work. And sometimes jeans are really long, but when you get them tailored, they lose their shape. Sound familiar?
So what's different about our jeans? We think the problem is that all jeans are made with the same shape, and that this is crazy. A size 0 should not have the same proportions as a size 14.
We're making different shapes for different sizes, which we think will fit more women. Our jeans are also sturdy enough to feel like real jeans, but stretchy enough to flatter. We think our jeans will look great on you.
But who are we, and why should you trust us? Julia Kastner has spent her career focusing on innovation and how to apply logic and math to solve the world's big problems, with a demonstrated track record of launching and growing projects. Always frustrated with jeans shopping herself, Julia wanted to understand how jeans are made and why they don't fit.
She recruited the help of Christine Rucci of Denimafia Inc., a 30-year denim expert whose resume reads like a who's who of the fashion industry. Christine launched her own line of denim, 5EP, in 2005 and knows how to design and produce high-quality denim. Christine has seen thousands of women's bodies in jeans over the years, and together we're re-thinking denim size and shape.
Our jeans are also made with a social and environmental conscience.
Organic & Fair Trade
Our denim supplier, Arvind Agribusiness, works with family farms in Akola, Maharashtra, India, to help them achieve organic certification, decrease the use of pesticides, and increase the yields of their farms, tripling incomes.
Five percent of the costs of all materials bought from MORALFIBRE is donated to NEST to support their efforts elsewhere.
A traditional pair of jeans uses 42 liters of water in production.
Our jeans undergo fewer washes than the average pair of jeans, saving more than 50% of water in the washing process.
Our garments are made right here at sample shops and factories in the New York City Garment District. We're committed to keeping our production in the U.S.A.
For our Kickstarter, we are offering three styles in our dark indigo organic denim. You're looking at 98.8% certified organic denim & 1.2% spandex. These are quite sturdy and heavy-weight. But don't be fooled — boy, do they stretch!
- Anise Slim: Our standard slim in dark indigo denim might just become your new favorite not-quite-skinny jean. Versatile, flattering, and comfortable — you'll never want to take these off.
- Laurel Boot: Kick up your heels, Kickstarter! Throw on our dark indigo boot cut (gold stitching) with a blouse and some bangles for Sunday brunch or a shopping trip. But be careful, we think you'll look so great in these jeans, you'll go home with a whole new wardrobe!
- Ivy Trouser: These jeans mean business. Perfect for casual Friday, the Ivy has clean, dark, straight lines. They couldn't be more chic, comfortable, or useful.
If you buy a pair, we will ask your style and size preferences after the Kickstarter campaign is fully funded.
We'll send you a survey asking you for your size AFTER our project is successfully funded, but you can also reach out to us through email - we're always happy to help you find the size that's right for you. And we're offering a round of free exchanges, because we want to make sure you look your best in your jeans!
For Kickstarter, we're offering women's and men's organic T-shirts:
Thank-you illustration postcards:
Limited edition flasks with handprinted bags:
And don't worry gentlemen, we haven't forgotten about you!
Special thanks to Bryan Davis, Co-Founder of Bungee Virtual Lost + Found, for being such a great model in our video.
We want you to live better in your jeans. But to do that, and to get this first line off the ground, we need your help!
- We need to reach $20,000 to afford our denim fabric minimum order from our suppliers in India for our dark indigo.
- With $30,000 we could afford the fabric minimum purchase for the medium indigo as well.
Thank you for your support - it means the world to us!
Risks and challenges
TIMELINE: Thanks to Christine Rucci's years of experience in the world of denim, we have our next few months clearly mapped out.
1) Produce our organic T-shirts, silkscreened in the U.S.A.
2) Order our denim fabric
3) Order our custom buttons, embroidery, and fair trade pocketing fabric
4) Produce denim ties in New York City's Garment District
5) Produce our premium jeans in the U.S.A.
6) Tag & ship products
Delivery of our jeans will commence by October 2013. Early Bird orders ship first.
RISKS: Here are what we see as key risks and how we plan to address them:
1) Quality Control & Production. We will mitigate manufacturing risk through Christine's oversight and by hiring a production manager to oversee quality.
2) Suppliers. Our jeans are made of many pieces and there are risks in delays. Our proven abilities to respond to changing circumstances will allow us to overcome any obstacles we face.
3) Shipment. There is general risk in reliability of shipping companies. To mitigate this, we'll keep track of where your order is at all times and communicate this openly with you.
If you have any questions, feel free to reach out. We're very friendly.Learn about accountability on Kickstarter
After our Kickstarter campaign is fully funded, we will send out a survey to ask for your sizes and style preferences if applicable to your order. But please feel free to send us questions or thoughts about size or style in the meantime - we'd love to hear what you think of our jeans!
We're selling the first 100 pairs of our Anise Slim jean or Laurel Boot jean for $99. After that, the price goes up to $125 unless you attend one of our events.
We're holding events in New York (Manhattan and Brooklyn), Boston, San Francisco, and Washington, D.C. Most of our events are on our website - www.evaandpaul.com - or send us a message to learn more. We'd love to see you there!
Pledge $5 or more
THANK YOU - As a token of our appreciation, we will email you a video of Julia prancing around New York City in her Eva & Paul jeans - one prance in a different NYC location for each contribution at this level.Estimated delivery:
Pledge $15 or more
23 backers Limited (52 left of 75)
ILLUSTRATION - A printed thank-you card designed by an international artist, mailed with our very best wishes and gratitude. The design is a surprise, announced May 30th.Estimated delivery:Ships anywhere in the world
Pledge $35 or more
ORGANIC T-SHIRT - For men and women. Wear your impact on your sleeve. Our shirts are great for your adventuring needs, and sweating is highly encouraged. Silk-screened in the U.S.A.Estimated delivery:Ships anywhere in the world
Pledge $49 or more
8 backers Limited (142 left of 150)
"ONE FOR THE ROAD" FLASK - In a hand-printed carrying bag. Cheers to distant lands, great companions, and treasured memories.Estimated delivery:Ships anywhere in the world
Pledge $50 or more
12 backers Limited (88 left of 100)
OLIVER DENIM SKINNY TIE - Made from our organic premium denim and sewn right here in New York City. Your style supports farmers in India.Estimated delivery:Ships anywhere in the world
Pledge $99 or more
81 backers Limited (19 left of 100)
EARLY BIRD - Limited edition numbered and signed pairs of the Anise Slim jean or Laurel Boot jean in dark indigo. These will be the very first jeans to ship, so order quickly!Estimated delivery:Ships anywhere in the world
Pledge $100 or more
7 backers Limited (93 left of 100)
THE GENTLEMAN SET - Get the T-shirt, Flask, and of course, the Oliver Skinny Denim Tie.Estimated delivery:Ships anywhere in the world
Pledge $125 or more
ONE PAIR - The Anise Slim jean or Laurel Boot jean in dark indigo (retail price $179). Feel the impact. Every time you change into your jeans, you’ll remember that you're changing lives around the world. (Please choose this option after EARLY BIRD have run out).Estimated delivery:Ships anywhere in the world
Pledge $135 or more
1 backer Limited (24 left of 25)
ORGANIC T-SHIRT + ONE PAIR - The Anise Slim jean or Laurel Boot jean in dark indigo.Estimated delivery:Ships anywhere in the world
Pledge $150 or more
IVY TROUSER - Our jean for stylish professionals, in dark indigo (retail price $199). Whether you wear them to work or out for a night on the town, you'll feel like a million in this sleek and simple cut. These jeans bring wonder to the workplace.Estimated delivery:Ships anywhere in the world
Pledge $198 or more
4 backers Limited (21 left of 25)
TWO PAIRS - Mix and match. Your choice of our Anise Slim jean or Laurel Boot jean in dark indigo.Estimated delivery:Ships anywhere in the world
Pledge $300 or more
THREE PAIRS - Mix and match. Your choice of our dark indigo styles.Estimated delivery:Ships anywhere in the world
Pledge $400 or more
FULL PACKAGE - Three pairs of jeans of your choice in dark indigo, as well as a T-shirt, a flask, and an Oliver Skinny Denim Tie.Estimated delivery:Ships anywhere in the world
Pledge $2,000 or more
0 backers Limited (4 left of 4)
HANDMADE UNIQUE SCARF + the FULL PACKAGE - Our artisans hand weave silk, wool, and cotton using the same techniques that made India the leader of textiles for centuries, a practice revived under Ghandi to promote Indian prosperity. You'll work with us and our artisan partners in India to design embroidery to match your sophisticated taste and style, creating a unique marvelous piece just for you.Estimated delivery:Ships anywhere in the world
- (32 days)