Mesdames et Messieurs,
Normally our updates happen around the end of the month, but with the winter holidays approaching, it can become quite difficult to make time for well... anything. With that in mind, I wanted to give you all an update on our progress now, while it was still feasible.
While we're still working towards a beta launch for the game, one of our other focuses has been finding a publisher for Ambition. Over the last few months I've heard some misconceptions on what game publishers do, so I felt that this would be a great place to clear that up.
If you already know how that all works, please feel free to skip to the bottom to see a new location, new characters, and a question/informal poll for our fans!
Companies that work on video games can generally fit into a one of three categories:
Developer - A company whose main focus is making video games, from code to art, design, writing and sound.
- Tools Creator - A company whose main focus is making software that makes the act of creating a video game easier. These tools are generally sold to developers.
- Publisher - A company whose main focus is promoting video games made by developers. This is everything from general marketing, to press relations, trade shows, and even talking with popular streamers to see if they'll play the developer's game at launch. Sometimes publishers even handle things like getting the game translated into multiple languages, or ported onto other platforms like the Playstation 4, Nintendo Switch, etc...
While there are examples of companies that fit into multiple categories (like Epic Games, who are actually all three), most companies will stick with one specialty and try to do that as best as they can.
Right now, with Ambition, we're looking for a publisher because we want the launch of Ambition to be as strong as humanly possible. While our team has expertise in a variety of things necessary for making games, we don't have much experience in regard to promoting games. You could make the best game in the world, but if nobody knows about it, they'll never buy it. While there are examples of games suddenly exploding in popularity due to word-of-mouth, those examples are rare. It's better to hedge your bets and come up with a proper strategy to promote your game.
Of course, publishers don't work for free, so when a developer links up with a publisher, the publisher receives a percentage of all sales revenue from the game. The more copies of the game that are sold, the more money the publisher makes.
Now, finding a publisher that has the time and expertise necessary to help you promote your game is harder than you would think. It can take months for both parties to feel each other out, to make sure that among all the possible options, this is the group they really want to work with. Developers want a publisher that truly understands what their game is about, and how to get it in front of people who will really care about it. Publishers want a developer who is making something they feel that people can really get excited about. As you can imagine, this process has been taking up quite a bit of my time.
Hopefully that makes things a little more clear, and gives some insight as to what we're doing on that end.
Not only do we have some new character art and background art for you to see, we've got a bit of an informal poll.
When we present characters on a background, we can either have the characters on a fully in-focus background or a slightly out-of focus-background. While the in-focus background is more detailed, we're worried about the details of the characters being lost when side-by-side with our elaborate backgrounds. Of the two images below: which do you like better? Post your thoughts in the comments below!
As for who these characters are, and where they are? Well, you'll find out who they are soon enough, but I can tell you that they are at the lovely 'Guinguette Paradis', a tax free bar/cabaret on the edge of Paris known for cheap drink, music, dancing, and entertainers.
It's a favorite of people who want to unwind, have a drink outdoors, and don't have a problem with the rowdier forms of entertainment.
Thanks for reading our update, and have a great day!
All the best,
Joy Manufacturing Co.