$7,306
pledged of $6,500pledged of $6,500 goal
111
backers
21days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, September 10 2018 11:41 AM UTC +00:00.

Josh SearsBy Josh Sears
First created
Josh SearsBy Josh Sears
First created
$7,306
pledged of $6,500pledged of $6,500 goal
111
backers
21days to go

All or nothing. This project will only be funded if it reaches its goal by Mon, September 10 2018 11:41 AM UTC +00:00.

About

The Fidj combines a sleek gadget with a sophisticated app, transforming any phone into the ultimate spinning machine! Stick, Flip, and Make it Spin!

How's it Work?

Stick the Fidj - a highly-refined plastic disk with restickable adhesive - to the back of any smartphone, and let the fun begin! Oh no, this is not just another riff on fidget spinners of yore. The Fidj is a serious game changer that blurs the real world with the virtual. It’s a dance party in your pocket, an art creation tool, a hypnotic conversation starter, an anxiety fighter, and it even syncs to smart devices for room-scale fidgeting! In short, it's so much more than you might expect. Let's dig in to find out why.

As mentioned, the physical Fidj gadget is a highly refined plastic disk that was solely designed for the ultimate spinning ability. Designed in Cincinnati, Ohio, the finished product is a patented, unbreakable, scratch-proof disk that generates as little friction as possible.

Physics-defying Refinement of the Fidj
Physics-defying Refinement of the Fidj

Though simple in concept, we’ve worked with industrial designers who have iterated countless times to achieve the following goals for the physical product:

  • The Fidj raises your phone above the surface on which it’s spinning, meaning no scratches to your phone or camera lens! 
  • The Fidj doesn’t need to be perfectly centered to work. The size and depth was crucial for this, and you can simply stick it near the center of the back of your phone without the fuss. Physics will handle the rest! 
  • The momentum achieved while spinning locks your phone on the spot, preventing accidents due to the centrifugal force. It’s almost eerie. 
  • You can spin slow or fast, making it perfect for simple fidgeting (for example, casually spinning while sitting at a bar) and high-speed fun (this is where the app comes in…more on that later). 
  • The materials used are of the highest quality. This means non-toxic, scratch-proof plastic and restickable adhesive that lets you stick and remove the Fidj as needed. 
  • The Fidj is compatible with other popular items you may have stuck to your phone. And yes we mean PopSockets…No need to remove yours to use the Fidj! 
  • The Fidj is designed for all ages!
High-speed physics ensure that your phone spins in place!
High-speed physics ensure that your phone spins in place!
The Fidj is built to reduce friction, meaning your phone will spin for minutes on end!
The Fidj is built to reduce friction, meaning your phone will spin for minutes on end!
the Fidj will initially launch in fluorescent blue and pink, but eventually will release in an endless amount of patterns, colors, and your favorite brands.
the Fidj will initially launch in fluorescent blue and pink, but eventually will release in an endless amount of patterns, colors, and your favorite brands.

Sure, while it is incredibly addictive, even beneficial — more on that later — to have a phone that lets you fidget and spin anywhere, the Fidj app is where things really get interesting.

The app, which is included at no additional cost, converts your phone into a mind-blowing spinning device and a playground of interactivity. 

Check out the features we’re including on launch:

People can’t help but be drawn to what appears to be a spinning disk of light flashing perfectly to the beat, and you’ll see how they can’t help but dance.

Your fingertip becomes the paintbrush while colors swirl and change with each tap and stroke. It's a group favorite since others can take turns adding strokes to the canvas.

High-velocity art with friends
High-velocity art with friends

Mesmerize with psychedelic spiral artwork, bringing some legit oohs and ahhs from the crowd. Watch their eyes beam with excitement as they tap to cycle the designs.

The hypnotic effects of the Fidj in motion (actual photo of a spinning phone + the Fidj app)
The hypnotic effects of the Fidj in motion (actual photo of a spinning phone + the Fidj app)

Especially popular with the kiddos, your phone emulates real-world, physical objects with fun audio effects and haptic feedback vibrations. This one is specifically designed to enhance fidgeting — our favorite being the crank sound that emulates a real, ratchet-like sound and clicky vibrations. Bleeps and bloops round out the package with retro-inspired sounds the change on each tap and shift of your phone.

 project video thumbnail
Replay with sound
Play with
sound

Smart Device Integration

And that’s just the start of our plans for the app. This ultimate vision of the app will essentially turn your entire room into an interactive fidget device and beyond! Picture these upcoming app features:  

  • Sync with smart devices like Philips Hue lights: spin, and room colors will swirl in time to the rotation of the phone!
  • Sync to bluetooth speakers to enable record scratches, bass beats, and other interactive sounds. This means realtime music creation, DJ spinning, and sound-based party games.
  • Engage in awesome party games with other Fidj owners and watch the room come to life! Play games, mix music as a group and pulse the room’s lighting based on user interactions.
Room scale fidgeting? Interactive party lights? Yes Please.
Room scale fidgeting? Interactive party lights? Yes Please.

Whew. So that’s the fun stuff, but as always with the Fidj, there’s more.

A Proven Tool for Wellness

For Anxiety and A.D.D. While the Fidj is all about having fun, it also offers therapeutic benefits for relieving symptoms of anxiety and A.D.D. Studies show fidgeting can both ease stress and boost productivity and is, in fact, what prompted the inventor, a sufferer of social anxiety, to create the Fidj. Users can now find relief by discreetly fidgeting anywhere they go. Additional feedback from the Fidj test group confirms a reduction in nervous energy, increased clarity of thought, and found that spinning phones with the Fidj is habit forming in the best of ways, with or without with the additional benefits of the app, which is also designed to benefit those with anxiety, A.D.D., and sensory issues.

For Autism: There may also be significant benefits for individuals with autism. Teachers, parents, and autism professionals agree that autistic children are drawn to spinning objects. The Fidj, paired with an app specifically designed for this audience, provides a robust reward system that can be easily integrated into their education and habits. “Stimming”, a common yet controversial behavior, can now combine the physical act of spinning with the engaging and beneficial activities presented by the Fidj app.

To this effect, we will be creating a separate app specifically for children with autism, and will work alongside experts to ensure that it is a positive experience that will implement perfectly into their educational and daily lives.

How the Fidj Came to Be

Inspiration for the Fidj came while Josh Sears — inventor of the Fidj — was waiting for a friend at a local coffee shop. Finding himself haphazardly spinning his Fidj-less phone while trying his best to mask a bit of social anxiety, he noticed a few others fidgeting in the exact same way. Thus the seed of the Fidj took root: A discreet fidget device (your phone!) that you can take anywhere, with true benefits to ease anxiety.

We've all been there :(
We've all been there :(
Oh so THAT'S how you make it spin!
Oh so THAT'S how you make it spin!

But a spinning phone, though cool in its own right, wasn’t quite enough —we knew there was so much more potential. A few hurdles jumped, a patent registered, and months later, the updated concept of the Fidj was born: A truly interactive, augmented-reality gadget that blends the real world with the virtual. It eases anxiety. It helps you contemplate your next idea. It augments your phone with amazing audio/visuals, games etc., and it just might help you break the ice when meeting new friends.

This is what the Fidj is all about, and we need your help to make it a reality. Let’s break it down a bit:

Technical Details

  • Compatible with all phones and cases. Simply stick, flip, and make it spin! 
  • Compatible with PopSockets. 
  • Can be applied, and re-applied via the super-sticky yet reusable adhesive. If it loses it’s sticking power, simply wash off the adhesive gel pad to restore max-sticky!
  • The Fidj gadget is a 2” cone-shaped disk engineered for nearly zero friction and effortless spin. In fact, it spins effortlessly for over 2 minutes straight! 
  • Nearly unnoticeable in your pocket due to ultra-slim profile. 
  • Co-developed with prominent toy industry veterans, designers, and engineers. 
  • Includes a free, mind-blowing app that transforms your phone into a dance machine, art creator, gaming device and more. 
  • Will ultimately sync with smart devices to enable room scale fidgeting and interactions! 
  • Made with non-toxic, ultra high-quality plastics and recyclable materials. It’s also scratch proof!
  • This first batch comes in fluorescent pink and blue (We’ve got final samples. They look soooo good.), but eventually we’ll have a Fidj for every style, mood, and brand.

Not-Technical Details:

  • Perfect for all ages. 
  • Keep kids (and adults) mesmerized. 
  • Fidget discreetly in public without the need of a silly toy. 
  • The Fidj is always with you! 
  • Instant conversation starter.
  • Play group-based games, create joint artwork, and start a legit dance party by syncing the app to the beat of your favorite tracks! 
  • We’ve already vetted and secured a trusted manufacturer. This means the Fidj will be in your hands FAST. 
  • Eases nerves and has legitimate benefits for those with anxiety issues, A.D.D., and other hangups. 
  • A truly special tool for parents and teachers of children with autism.
  • The app is and always will be free. Better yet, it will continue to grow with incredible new features. 
  • Fast shipping! Rest easy in knowing that you’re Fidj will be in your hands in weeks, not months.

The Evolution of the Fidj:

The idea is born: The first iteration of the Fidj was actually a coupon for a burrito 🌯 🤷🏽‍♂️ After inspiration for the Fidj took root, Josh, the Fidj inventor, wanted an immediate proof of concept, so he cut out the coupon, did some folding magic, and taped it to his phone. It was shoddy, but... 

The phone spun. Sure, not nearly at the speeds we'd eventually reach, but hey one burrito sacrificed, and boom, proof of concept.

Rare photo of the Fidj burrito coupon prototype.
Rare photo of the Fidj burrito coupon prototype.
Though he'd sacrificed a delicious lunch, our inventor knew he was onto something, so he worked up a more solid design using some free 3D software, and 3D printed it via the ever-awesome Shapeways. Now THIS version could spin, and it spun like for real

It was time to go big. That’s where Envoi design came in.
 
Envoi Design helped engineer the Fidj to perfection.
Envoi Design helped engineer the Fidj to perfection.

Making the Fidj a reality: Envoi has been developing toy-based products for decades with clients like Mattel, Nerf, K’nex, and other heavy hitters. Being a Cincinnati neighbor Josh knew they were the right partner. Long story short, Envoi’s team of 3D designers refined the Fidj to capture the perfect balance of ultimate spin with a slim profile.

Refining the Fidj
Refining the Fidj

While Envoi finished up the product development, our visual designers tackled the branding, packaging, and other design elements. Around 3 months later the complete Fidj vision was coming together. 

Oh, and did we mention that the packaging spins too?
Oh, and did we mention that the packaging spins too?

Securing a trusted manufacturer: Our manufacturer is responsible for delivering some of the most popular toys in the world, and they’ve already provided us with a sample product in some of the smoothest, highest quality plastics we’ve ever laid hands on. They’re as professional and trustworthy as they come, and they’re now standing-by for mass production.

Final Factory Prototypes
Final Factory Prototypes

The last yet equally important step — The Fidj App: Josh Sears, the Fidj inventor, is the owner of PaperTelevision LLC, an Ohio-based design and development studio that’s been around since 2008. Though his focus is now solely on the Fidj, he will utilize his connections to a reliable team of developers, who have already created the base app that will serve as the foundation for future features. It's only going to get better from here, and the app is and always will be free.

The app is included with every Fidj, and will only get better from here!
The app is included with every Fidj, and will only get better from here!

The Fidj Team and Partners:

Josh Sears: Inventor, Designer + Founder of the Fidj. Cincinnati, OH. Josh has nearly 2 decades of experience in launching sustainable businesses for clients of all sizes—from small start-ups, to multi-billion dollar industry giants. He has since moved on to product development and is dedicated his energy 100% on ensuring that the Fidj is a quality product. With a history of launching successful products, he is laser-eye focused on getting the Fidj on everyone’s phone.

Steve Weinstein: Owner and Creative Director at Envoi Design. Cincinnati, OH. Steve has over 20 years experience as a Design Manager specializing in toys, non-profit, and government projects. He is a highly regarded consultant in all areas of Brand Strategy, Product Design, Photography, Animation, and Post Production. Steve's team is responsible for rendering the Fidj itself, consulting on various design elements, and more.

Joe Smith: Chief Development Officer at K'NEX Brands L.P. Philadelphia, PA. Joe brings an unrivaled amount of experience in the toy industry and serves as a valuable partner and advisor to the Fidj team. He has also been critical in securing a trusted manufacturer for the Fidj. Note: The Fidj is in no way related to or affiliated with K’nex toys.

Matt Sears: CEO and owner of Littlelines LLC. Seattle, WA. Matt’s career spans nearly 20 years of developing complex, large-scale, web applications. His strengths lie not only in the software development and practices of today, but in understanding the complexities of how challenges emerge, and ways in which to manage those challenges in the rapid evolution of today's Web. Matt is a valuable partner and software consultant who will ensure that the Fidj app is the best it can possibly be.

Our Timeline

Unlike many campaigns, we wanted to ensure that you get your Fidj product as soon as possible. To that effect, we’ve already completed a huge chunk of the work. YOU are the final piece of the puzzle that will make the Fidj a reality.

Let's Make it Happen

We need your help! We’ve done the homework, and we have everything in place to make the Fidj a reality. And we’re talking fast results. Our developers and manufacturers only need the go-ahead, and production will begin in earnest. This means your Fidj will be delivered in a matter of days after our campaign. We are dead set in defying any fears of funding here on Kickstarter and ensure you that your order will arrive fast and exactly as expected. No shortcuts or gotchas, just one insanely creative gadget + app experience.

We're only missing one part of the team, and that's YOU! Join us in bringing the Fidj to the market for for the true benefits, for the wellness of others, but mainly for the addictive fun!

Risks and challenges

The main risk with any product like the Fidj is primarily manufacturing. Even some of the most successfully funded campaigns have come screeching to a halt due to untrustworthy and/or unreliable manufacturers. For us, it's not a problem.

We've already circumvented this issue by securing a highly-vetted and long-standing manufacturer. It is the same manufacturer who creates trusted toy products for decades, including giants like K'nex toys. This relationship has already been established, and they are ready to roll with production as soon as we secure funding.

The other challenge in developing a new product is of course marketing to ensure it gets the attention and lifespan it deserves. Our founder and inventor of the Fidj, Josh Sears, has a proven track record for product development. In fact, his first product was created with an investment of merely $600, and through his endeavors has since become 6-figure business. Josh has combined forces with a local toy company, alongside other reputable partners to ensure the Fidj is an epic success that will continue to grow.

The final challenge is the app. In addition to his experience with product development, founder Josh Sears currently owns a design and development studio, PaperTelevision LLC. filled with amazing developers that have delivered countless projects. In short, the app will be ready, and it will be ready to grow, adding new features as the Fidj grows in popularity. We've even built the first version, which will be ready at launch alongside the Fidj!

It really is as transparent as that: We have done our homework. We are ready to roll.

Or spin. Either way, let's do this!

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    (Space station shipping currently being considered as future stretch goal.)

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    20 Fidj Gadgets + Apps. Get enough Fidj Gadgets + Apps to supply your entire classroom or team!

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    The Fidj of Steel (literally)

    20 Fidj gadgets + apps PLUS a 100% Stainless Steel limited edition Fidj Gadget + apps for all.

    It’s sorta like a Delorean in your pocket: spin it at 88mph and see what happens. Great Scott!

    This premium backer package includes:

    1 solid Stainless steel Fidj
    1 custom-crafted collector's packaging
    20 standard Fidj Gadgets + Apps

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    The Golden Fidj

    20 Fidj Gadgets + apps, PLUS a 100% 14k WHITE GOLD, one of a kind Fidj Gadget + apps for all. This epic piece of loot comes in a hand-crafted case designed and assembled by the Fidj inventor, alongside a handwritten note and signed certificate. Booyah!

    Oh. Em. Gee. Like seriously, it’s solid gold. Melt it down and make a full grill of teeth if you want. This is a truly epic collector's item of the utmost quality. Even our founders won't be able to own one of these bad boys.

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    Get a Fidj Gadget + Fidj App and save $2 off retail price, and be one of the first to receive your new addiction: the Fidj!

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