NEW COLOR - BROWN
Personalise your Moola
Get your Moola personalised with your name or small sentence.
You will get the metal plate that I used to emboss your name together with your Moola.
If you already pledge and you too would like to have your Moola personalised feel free to adjust your pledge and add £10 more per wallet. At the end you will get the survey where you will be able to provide your name or small sentence.
Sustainable Design Made in UK
- Quick easy access to 2 most used cards without open the wallet
- Preview most used cards for easy recognition.
- Just touch your wallet to use travel card (UK Oyster card or any NFL cards).
-Total recommended capacity 8 cards + cash + odd business card. (stretches easily to 10 cards )
-Open Moola flat to easy clean it. (watch video below)
Moola is a Leather wallet that makes a statement. It's not just a wallet. It's a piece of functional design. Moola uses no stitches, no elastic bands, no glue and no rivets. Just a single carefully selected piece of genuine leather folded into a beautiful functional wallet.
I designed Moola first for myself. I really had to ask myself what I needed in a wallet and not what I wanted. That was a tough fight.
Primarily I needed easy access to both of my most used cards (bank card and Travel card) without the need to open the wallet. I needed 2 safe slots were I could organise and store my extra 6 cards into 2 separated groups (ideal max. capacity 8 cards, stretches well to 10). And finally, space to store cash and the odd business card and receipt.
Then I decided that I would do all of this using no stitches, no elastic bands, no glue and no rivets. So the wallet wouldn't have anything to be ripped, to wear or fall off. It sounded impossible. That's why I accepted the challenge.
Keeping your Moola in Tip top condition.
Did you ever experience your wallet getting dirty by the every day wear? And find that due to stitches all the folds and corners are almost impossible to reach?
The Moola I have been using for 2 months was getting dirty. So I decided to clean it.
See how it went with Moola:
For a quick clean just use any neutral instant Shine Sponge.
If you take care of your Moola it will probably last forever.
I used to wear a slim bifold wallet with a elastic band to hold it closed. With time the elastic started to wear off and look funny. To be honest I hated that elastic band since day one. The wallet didn't need it and it was always in the way. The space for cards wasn't much so I used the individual slots for more than one card. One day it gave, the stitches were ripped and the wallet was dead.
I needed a new wallet!
So I looked. And looked again for that perfect wallet. It had to be made of leather, had to be simple, small and had to look good. I found many great wallets, from really tech to very traditional, from super sporty to super classy. But none would tick all the boxes for me.
I realised that I would have to design my own wallet.
So I did. I designed Moola. I didn't stop tweaking the design until every detail was perfect. I didn't want Moola to be just another wallet. I wanted Moola to be truly stunning, simple and functional.
Thank you for your Support,
During the design and prototype process I have considered many aspects of the daily usage of a wallet. And I considered early on the design process the production challenges and consulted with leather specialists like the lovely people from J.T Bachelor Ltd throughout the whole process. That way have I avoided nasty surprises on the production side.
The biggest challenge we faced was to get a clear straight folding line. As the leather is quite tough I tried many approaches. And ended up concluding that by heat pressing a 3mm thick line would give the perfect result without weakening or damaging the leather. On the production side it proved more efficient as it's much quicker to heat press a line on the leather with the embosser machine than carving a groove into the leather. And the result much neater.
On the more ergonomic side of the design one of the challenges that I faced was the shape of the indentation to allow the thumb access to the 2 cards on the outside of the wallet. The shape that I end up with allows a more natural, instinctive gesture to pull the card out. As you can see demonstrated on the video above.
Risks and challenges
I believe that there are not many risks involved in this project. As I will be doing most of the work and the process is fairly simple. I have consulted with the leather supplier about supplying the leather in quantities and they are prepared, just waiting for my OK. The knife to press cut the pattern has been made as well as the Logo embosser. I have contacted the post office and I'm aware of how the logistics will be handled.
If the production doesn't exceed 1000 units I will be handling the production myself with the help of a couple of very close trusted friends Isabel Milhazes (my lovely girlfriend) and my brother Cesar Santos. We will be using the small workshop that J.T Bachelors has available to their customers to hire for prototyping and small productions.
From all the tools they have available we will be using just 2, The leather presser to precisely cut the pattern out of the leather hide. And the heated embossed machine to press the folding grove and the Moola logo on the inside of the wallet. It is as simple as that. After these simple steps what is just a flat leather pattern is ready to be hand folded into a wallet.
Of course, it's easy to see that if the project reaches higher quantities would take forever for a such small team to handle the production and meet the deadlines. Especially because the folding is time consuming. So I have an agreement with J.T. that has been dealing with leather goods in the UK for more than 20 years to handle the production if we pass 1000 units. The process would be the same: press cut the leather, press the folding lines, emboss the logo and hand fold it. The production would be moved to a larger facility that is well equipped for large production of leather goods, and my friends replaced by a larger team of well experienced leather craftsmen. I will although still control the production closely to ensure the highest quality possible. This way the final product will keep the same quality and we will manage to produce more in less time. I truly believe that we are ready to face the challenge. But in the case that we run into anything that could cause any delays I will let all the backers know well in advance, and keep them informed at every step. I'm used to working and making decisions under pressure and to tight deadlines. It's my reputation on the line, and I take that extremely seriously.
- (28 days)