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$13,971 pledged of $20,000 goal
backers
$13,971 pledged of $20,000 goal
backers

About

 

 

BREW Designing watches is about combining unique elements that we experience everyday. It’s within these daily rituals that I search to find the subtle beauty that we may sometimes overlook. I find ways to extract and translate these moments into details that can be brought to life with the watch.

 

CURIOSITY IN OUR EVERYDAY RITUALS Inspired by the moment a single droplet of coffee gently touches the calm surface - the "ripple effect" appears.  The origin of this "ripple effect" is within the lower subdial and then blooms outward into a series of concentric circles across the dial. The blooming aesthetics evenly flow throughout the watch. From the teardrop hands to the soft flowing crown - even the caseback follows a trail of radiating waves. The 'Café Collection' captures that moment of time in its most poetic form.

The Latté
The Latté

  

The Flat White
The Flat White

 

The Classic Espresso
The Classic Espresso

 

Case Profile Design
Case Profile Design

CASE LAYERS I translated the two split layers seen in an espresso into the watch case. Seen in the espresso here, the bottom is the dark espresso liquid and top is the golden brown crema portion.

ULTRA THIN SWISS MOVEMENT I chose to use the highly accurate Swiss Ronda Slimtech 1069 Movement. This decision was based upon the core objective to create the thinnest case profile possible. The Ronda 1069 movement allowed the opportunity to create this super thin case design at a stunning 7mm. I also have a long history working with Ronda in Switzerland and appreciate their reliability with manufacturing and production. Moreover, their quality and service is flawless and truly remarkable!   

Custom Strap Design • PVD Rosegold Components
Custom Strap Design • PVD Rosegold Components

STRAP DESIGN We utilize a quick release strap for easy strap changes at a moments notice without any tools. The rose gold stainless steel keeper was a design decision to distribute weight and visual balance with its golden accents on the strap.  [20mm-16mm taper]

  

 

Latte Dial
Latte Dial

DIAL DESIGN Sheltered under the domed sapphire glass, a dispersion of ripples emulate the flowing inspiration. I chose the subdial as the main focal point for the ripple origin. The unique charm is in the asymmetrical blossoming of waves that are distributed across the dial.  

TEARDROP HANDS The diamond cut teardrop hands are inspired by a fluid form and follows the same silhouette from the initial droplet that causes the blooming effect.

Caseback Design
Caseback Design

  

  

 

 

  

The Latté - 38mm Rose Gold / Grey
The Latté - 38mm Rose Gold / Grey

 

 

 

  

Cut it out and try it on
Cut it out and try it on

 

                           

 

 

Technical Drawings
Technical Drawings

 

 

Testimonials from previous Brew collections.
Testimonials from previous Brew collections.

 

 

 

Photo Credit: Paulo Salud
Photo Credit: Paulo Salud

 

 

 

 

 

 

 

Risks and challenges

Brew Watch Co. has now designed and produced 3 collections, along with many projects for other brands. Creating and delivering a new product may come with unexpected delays or setbacks. That's why having strong relationships and a history of working with consistent and reliable supply chains has given me the confidence to be able to say that these risks are greatly minimized.
Its my mission to keep complete transparency and inform backers every step of the way.

I'll update you frequently about the progress, and if there are any delays, I'll let you know!

After all is said and done, I will deliver the absolute highest quality timepieces to each and every one of our backers.

Duty/VAT Charges: If you live outside of the US, you will be responsible for any applicable duty/VAT charges.

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    1 WATCH - SUPER EARLY BIRD

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    A Day with the Designer!

    Receive 2 Brew Watches & work directly with designer, Jonathan Ferrer as he shows you the industry secrets & techniques to design and create a unique timepiece! (Includes a 4 hour design session along with lunch, coffee and more - Limited to NYC area.)

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Funding period

- (30 days)