BREW Designing watches is about combining unique elements that we experience everyday. It’s within these daily rituals that I search to find the subtle beauty that we may sometimes overlook. I find ways to extract and translate these moments into details that can be brought to life with the watch.
CURIOSITY IN OUR EVERYDAY RITUALS Inspired by the moment a single droplet of coffee gently touches the calm surface - the "ripple effect" appears. The origin of this "ripple effect" is within the lower subdial and then blooms outward into a series of concentric circles across the dial. The blooming aesthetics evenly flow throughout the watch. From the teardrop hands to the soft flowing crown - even the caseback follows a trail of radiating waves. The 'Café Collection' captures that moment of time in its most poetic form.
CASE LAYERS I translated the two split layers seen in an espresso into the watch case. Seen in the espresso here, the bottom is the dark espresso liquid and top is the golden brown crema portion.
ULTRA THIN SWISS MOVEMENT I chose to use the highly accurate Swiss Ronda Slimtech 1069 Movement. This decision was based upon the core objective to create the thinnest case profile possible. The Ronda 1069 movement allowed the opportunity to create this super thin case design at a stunning 7mm. I also have a long history working with Ronda in Switzerland and appreciate their reliability with manufacturing and production. Moreover, their quality and service is flawless and truly remarkable!
STRAP DESIGN We utilize a quick release strap for easy strap changes at a moments notice without any tools. The rose gold stainless steel keeper was a design decision to distribute weight and visual balance with its golden accents on the strap. [20mm-16mm taper]
DIAL DESIGN Sheltered under the domed sapphire glass, a dispersion of ripples emulate the flowing inspiration. I chose the subdial as the main focal point for the ripple origin. The unique charm is in the asymmetrical blossoming of waves that are distributed across the dial.
TEARDROP HANDS The diamond cut teardrop hands are inspired by a fluid form and follows the same silhouette from the initial droplet that causes the blooming effect.
Risks and challenges
Brew Watch Co. has now designed and produced 3 collections, along with many projects for other brands. Creating and delivering a new product may come with unexpected delays or setbacks. That's why having strong relationships and a history of working with consistent and reliable supply chains has given me the confidence to be able to say that these risks are greatly minimized.
Its my mission to keep complete transparency and inform backers every step of the way.
I'll update you frequently about the progress, and if there are any delays, I'll let you know!
After all is said and done, I will deliver the absolute highest quality timepieces to each and every one of our backers.
Duty/VAT Charges: If you live outside of the US, you will be responsible for any applicable duty/VAT charges.Learn about accountability on Kickstarter
- (30 days)