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The vintage instant camera that works on Instax mini film, and is made from recycled cardboard!
The vintage instant camera that works on Instax mini film, and is made from recycled cardboard!
6,110 backers pledged $377,429 to help bring this project to life.


Posted by Jollylook (Creator)

Hello, Beautiful People of The Jollylook Community!

Thank you for backing Jollylook!

Straight to the news:

During the packaging, we ran random Jollylook camera tests, and we found a large percentage of defective shutters that peeled off. We were totally shocked and forced to stop packaging and began to look for the cause and solution.

It turned out that the factory used an incorrect glue - the glue of permanent stickiness instead of what we confirmed with them - completely drying glue, so the shutters were peeling apart after some time.

We sincerely apologize for not updating you for a while and not responding to your messages. We have been fully involved in fixing this problem, we had to take apart all the cameras and re-glue the shutters with the correct glue.

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Now we are trying to speed up the process. We did not want to mislead you with the dates again and we are waiting for the factory to have perfect cameras ready, so we could finally inform you that all your cameras have been sent out.

Due to the holidays in China, the factory will not be working from the 28th of April and will go back to work on the 2nd of May. The factory promises that the cameras will be ready by May 14th. We expect to send the cameras to our shipping partners on the 17th of May.

You have been so supportive, patient and understanding throughout the Jollylook journey! We are very frustrated that we are letting you down by not delivering the cameras on time. It has been a tough journey for us. But your faith is what brought Jollylook to life and we need it now more than ever! We can't wait to send you your rewards and we thank you All once again for your patience and massive support!

We will keep you updated.


Until next time,

The Jollylook team.

Ashley Bles, Ruby, and 120 more people like this update.


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    1. Missing avatar

      Ryan Speth on

      I have reported this campaign to Kickstarter for the terrible post funding communication and my growing concerns that this campaign is a hoax, or will never be produced. Please join me.

    2. Missing avatar

      Brad Blocker on

      I actually ordered this hoping I would have it for Father's Day last year... So... maybe this year?? Any updates on shipping?

    3. Missing avatar

      Kerry Martin on

      Looks like I was mistaken. That online storefront is not their direct shop. I just heard from the contact person there:
      "Hi Kerry
      I m waiting too ! Unfortunately I have no cameras in stock yet…
      Sorry ! we are all on the same ship !"

    4. Missing avatar

      Brent Slade on

      Given the growing concerns over this (such as the product possibly being available from retailers) and the lack of communication, I'm prepared to report this campaign by the end of the day in China tomorrow (about 28 hours from tomorrow). I hope others will join me. We need to send a message.

    5. Missing avatar

      Kerry Martin on

      It looks like they are selling in Europe now too.

      That site is theirs. I looked everywhere, and it didn't say that it was pre-order, delay of shipping, or anything like that. I was able to put a JollyLook camera in my cart and start the checkout process (although I didn't finish it).

      I've been defending the creators throughout the process, but my confidence is getting shaky.

    6. Bobby Kulik on

      Patients is beginning to wear out. How about letting us know what is going on.

    7. Jeanne on

      “The factory promises that the cameras will be ready by May 14th. We expect to send the cameras to our shipping partners on the 17th of May.”
      Is this still on schedule?

    8. Missing avatar

      Klaus Carr on

      The 17th of May has ccme and gone. Another supposed "deadline" missed. 1 and 1/2 years now and still nothing to show for it except promises and probably more delays. I will NEVER support another Kick Starter Project again. For a little more money I could have purchased a Fuji Instax Instant Mini camera online and received it within 7 days ( which I did by the way). As BB King sang: "The Thrill Is Gone".

    9. Eir Gumps

      I'd love to get another update! I was hoping to have these cameras by my daughter's birthday but it doesn't look like that will be the case (since her birthday is May 30th). So if you could give us an update, that would be great! I've been looking forward to getting these cameras since I backed them and I'm glad that you're taking so much time and effort into making them a superior product, but I'm really hoping that they'll at least be ready by this christmas since they were supposed to be ready for last christmas.

    10. Jeanne on

      “The factory promises that the cameras will be ready by May 14th. We expect to send the cameras to our shipping partners on the 17th of May.”
      Is this still on schedule?

    11. Missing avatar

      Brent Slade on

      Since May 14th is now over in China, I trust there's an update for us?

    12. Missing avatar

      Massimo Maniscalco on

      @kai Lang if you log in your backerkit account it's possible to change address

    13. Missing avatar

      John Robison on

      From update #19;
      "The factory promises that the cameras will be ready by May14th."
      "We will keep you updated."

      In view of the forgoing do most backers who have been commenting here agree that it would be "respectful and considerate" for the Jollylook team to log into this comments section on May 14th and let the backers know if this goal has been met or if not let the backers know that to.

      If however you as a backer feel this is an unreasonable request you can express that feeling also.

    14. Coral Giffin

      Good things take time, better things take more time, best things take their own time. You are not the first project I have waited longer for, nor will you be the last. This is a learning process and it is kinetic. Learned by doing it. Creators use this process best. It is a learning process for backers too. One of patience rewarded by quality and aesthetic of the reward at the price paid. That delayed gratification is rewarded by squeals of excitement or gasps of awe on arrival. A rarity in a throw away world. Quality control at a high level is best practice. Identifying problem and choosing rectifying strategy immediately is best practice if possible. Well done. Then comes communicating to backers and you have. Problems arise it is easier when solutions are coupled with them. Looking like the home stretch and you've been thorough and worked hard. Smiling and waving from Australia.

    15. Teo Choong Ching

      By the way, do continue to check each and every part of this lovely product. Ignore the noise.

    16. Teo Choong Ching

      Thank you for your QC standard and awareness. Keep up the good work guys. Can't wait to use this for my documentary project.

    17. Missing avatar

      Quiet on

      Just disapointed... One more time...
      This is my last KS order.

    18. Missing avatar

      Kai Liang on


      It is still possible to change the mailing address? I am afraid by the time you are finally ready to ship the item, I may have move to another town. Look forward for your reply. Thank you

      Kai Liang

    19. Missing avatar

      Lois on

      It's (sadly) normal, and there are projects with longer delays or even complete failure.

      The problem is Kickstarter are not really giving the stick and educate creators to think longer before pitching an overly-optimistic project timeline to their potential backers. Especially with the so many sample case where projects will definitely fail to meet the initial timeline they made by 6 months or more.
      All the risk descriptions also looks like copy-paste ("we're experienced and confident on making it on time but there's always chance things won't go as smooth as we thought it would, so please don't kill us").

      KS are also not offering much way for the backers to punch back if the creators are not holding their side of the deal.
      So before funding deadline, backers have power to back away. But after the funding session, they're at mercy of the creators, unless someone managed to get legal threat either to the creator or Kickstarter through all the cover my ass clauses.

    20. Missing avatar

      Anna Kate on

      Is this a scam? Its more than a year after they said it would be given to us. Is this normal of a kick starter?

    21. Missing avatar

      Ryan Speth on

      Come on Charlie Brown, I'll hold the ball and you kick it.

    22. Aleta Pardalis on

      Maybe you should allow people to update their addresses since there has been another delay.

    23. Missing avatar

      sismis on

      Whit experience you gathered, write an book, something along the lines of Engineering and products: successes and failures :D

      People take this too seriously. Evidently, production team IS taking it seriously and checking a process, product and materials from lot of angles. I hope general audience will realize that producing anything requires time and experience, and it's hard to count on experience when its new unique product made from ground up. Add production process spread across multiple manufacturers who are known to cut corners.. Take your time and bring us this unique camera. Cheers!

    24. Heather Bryse-harvey on

      I am beginning to wonder if you are just lounging on some beach somewhere laughing at us as you stretch out the money... Honestly this has been quite a disappointment to me, and I really feel that you should 'add' something to the pot to make up for all this inconvenience.
      You have missed two birthdays and a Christmas so far...

    25. Missing avatar

      Massimo Maniscalco on

      If the backers are upset now, they would have been lot more with a faulty camera like it was before.

      Let's hope this one is the last bad luck of the project!

    26. Missing avatar

      Tamara Thompson on

      Thank you jollylook for being the first and last kickstarter I participate in! This is ridiculous.

    27. Missing avatar

      Robert S on

      A slight delay stutter to fix a faulty shutter… sounds reasonable and I’m glad that you have been spot checking the Jollylook cameras. Better to catch these things now, before the products are shipped to us backers. Keep up the good quality control! Looking forward to trying out the camera!

    28. Missing avatar

      Sabine Hanse on is a start up project :-) I have planned to give this (one of this) cameras to my Boyfriend for His Birthday...Then i thought..ok..i will give IT to him as a proposal gift, later wedding gift.. now we are married six month . Now i hope for his next Birthday lol

    29. Shelley Olds on

      Thank you for your transparency. I so glad this project keeps moving forward. To me, Kickstarter is a mini-venture-capitalist investors and this carries risks of failure. An amazing learning experience for the Jolly Look team and a cool one of a kind camera for us backers. Keep going team!

    30. knoptop on

      At this point I’m really wishing this camera was made out of plastic and other long last materials instead of cardboard and paper. I originally thought the cardboard and paper would make it a super fast turnaround product. ..but over a year later I feel like this camera should be a legit product instead of a delicate craft project with questionable shelf life. I do appreciate all the effort and energy you all are putting into the design. I hope it’s all worth it.

    31. Steven Landau

      Great update. A camera, whether a $6000 Nikon DX5 or a Jollylook, is useless with a bad shutter! So Thank You for the continued transparency. I look forward to using a great product with the fantastic Q/A you are giving the product.

    32. Missing avatar

      Lois on

      Happy May Day for them.

      And as for lateness, the longer the delivery is delayed, the more Backers should get the right to not give any tolerance to bad product. Because the mantra is better late than rushing defect product.

      What will be the warranty that final product sent to us will be perfect ?
      Will there be swift after sales support (no waiting weeks for reply for warranty claims) and replacement for defects ?

      How long will the product be given warranty that it will not wear out quickly when we use it.

    33. Missing avatar

      Jim on

      I'm glad you found the problem and are fixing it. But that is no excuse for not taking a few seconds to inform us about what was going on. How hard would it be to pen a sentence or two every week telling us where things are? Any news, good, bad or just saying "on track" is better than no news.

    34. Missing avatar

      John Robison on

      Thanks for the update. As they say, (but just who are "they") 'hardware is hard'. I only backed for 1 camera anyway so not much money. The pity is I am/was just going to remove the developing unit/crank and build my own camera. But now, after all the work you put into getting the thing working I'll be loath to disassemble it when it finally arrives. How about a deal. Don't worry about a fully working camera, just send me a couple of developing units with their cranks and nothing else. I'd be fine with that. Even if that is not possible please have mercy on us poor DIY people and offer the developing unit only as a stand alone add on to my regular backer level.
      Thanks again for the update, but please don't wait another moth for the next update, you should be posting something once a week now, even if only in the comments section.

    35. gabry on

      then it is not true that in China they work, they are always on vacation

    36. Missing avatar

      Kerry Martin on

      So glad you caught this!

      Complainers, give me a break. Would you rather they had sent it out like this? How many production lines have you started from scratch? This is Kickstarter, not Amazon.

    37. Randy Moe on

      Every camera KS I have backed took a lot of extra time. Triple overtime. Every time.

      This will happen. :)

    38. Stephen on

      Ah the trials and tribulations! So glad you guys caught this before shipping. I can't comment for others, but I'd rather wait a little longer to get something in perfect working condition than be completely disappointed with something that falls apart upon first use. As they say "Good things come to those who wait". Thanks for the update.

    39. Missing avatar

      Lawrence phang on

      Thank you for the update. Good thing u caught it before large batch shipped out to us. Careful with the factory they will try many slick way cutting their cost for extra profit which in this case using cheap glue. Pls reinspect the cam throughly again before final product shipped. I already waited for a year so it make no difference for me waiting couples more months. As long as I get the best product quality.

    40. Joe Bianco

      Seriously, this is really starting to become a contender for most excuses for a delayed project prize. I have two others that hit every deadline with "so... another mishap..." style update and jollylook seems to be trying to beat them out. Come on guys, break the cycle!
      (Although I do appreciate that you've caught a bunch of snags before fulfillment. It just seems this is moving into "cursed" territory)

    41. Stephen on

      I for one appreciate the communication and quality control in catching this issue—thanks for taking care of it and keeping us updated on the current ship date. :)

    42. Missing avatar

      Shaine Meister on

      Ken, chill out... Jollylook team honestly stuff happens especially when there is a whole learning process to mass production. This is what kickstarter is all about. Supporting a dream project to people who have a dream of making something amazing. People have faith, give support and lets not create a toxic negative atmosphere! After all we’re in this together. ;)

    43. Missing avatar

      Antonina on

      Jollylook, You have our faith, support, patience and understanding.
      For sure it is a tough journey, it is a Start-up 😊 !
      And thank you for keeping us updated.

    44. Missing avatar

      Raffaele bassolino on

      this is just crazy...I don't even want this item any longer !

    45. Missing avatar

      james chan on

      I never post ever but these delays are very unprofessional. It’s bad enough there are so many delays in the product but the fact that you keep us in the dark with updates, is just terrible. We all paid good money for this product.

    46. Clinton Ausmus on

      Thank you for being so diligent on Quality Control. This would have been a huge mistake to let slip by. I am thankful it was found and is being corrected as soon as is possible.

      I look forward to enjoying my Jollylook Camera...

    47. Missing avatar

      egginthesky on

      Thanks for the update guys.
      I will be moving across the world on may 20th, this means my address for the project is therefore possibly going to be wrong. What can I do about this and am I then going to have to pay extra postage fees? :(

      Can't wait to receive these.

    48. Ken Choi on

      Btw your QC team sucks! Why they only found out when the things are ready to ship?

    49. Ken Choi on

      This is the most dramatic project I ever backed! Non stop dramas especially when the delivery date is near! I wonder what’s the next drama/problem/shit will happen on May 17th! !