Founded in 2014, Martenero is a premium watch brand offering original, contemporary designs at accessible price points. Our aesthetic revolves around creating unique designs that stem from the classics. With a strong respect for the heritage brands that have come before us, we're driven to make our watches new classics in their own right. We call it ‘Tradition Refreshed’.
Martenero’s latest release is the Edgemere Reserve. A new version of our original Edgemere model, it’s a nautical-themed watch inspired by the marine chronometer.
It’s the seventh design that we have released, and we think it’s our best yet. With so many watches to choose from, it was important that we came up with a design that was truly original. And we think we did it - this is something you can take anywhere and know that you’re wearing something truly unique. You don’t have to look like everyone else, you can have your own original look when wearing this watch.
The Edgemere Reserve is also our most detailed watch yet with complications including a power reserve, 24-hour time subdial, and date window. This is the type of design and details that are more commonly found on watches costing thousands of dollars, and we’re happy to be able to offer this at a fraction of that cost.
The design of the watch is loosely based on a marine chronometer, but we took it in a pretty unique direction. At the heart of the design is the dial. An elevated hour ring stands out against the base of the dial, and for each colorway the hour ring contrasts noticeably with both the interior and outer ring. This adds a lot of complexity and nuance to the design, and helps give it such an original look. We then added very distinctive colors to each dial in order to better highlight certain design features. Every piece of the dial design is unique to Martenero.
We then made sure that all of the hands are all balanced and work in harmony together. Since there are five hands in total (hour, minute, second, power reserve, 24-hour time), it was important to get this detail right as any inconsistency would throw the design out of balance.
We decided to size this at 40 mm, which we think is the perfect size for this watch. It’s noticeable but not overpowering on the wrist, and it nicely fits a wide range of wrist sizes.
There are five different available colorways for the Edgemere, and they’re all completely different. While it’s one design, the five different options feel like totally different watches. There’s white if you’re looking for something understated; blue or dark blue if you want something sporty; silver for something a little more dressy; or black if you prefer a look that’s a little more stark.
Our flagship version of the Edgemere Reserve, this is the most colorful and eye-catching version of them all. The multi-colored dial stands out on the wrist, but still maintains its balance through the carefully selected colors.
Our most restrained version, the white dial is perfect for those who prefer something a little more understated on their wrist. Despite its low-key design, the blue and red accents give the watch a very unique look.
The dressiest version of them all. Bursts of silver and light blue give the watch a dressy touch that makes it perfect for any occasion.
The deep blue color on this dial is for those who want something sporty yet versatile. Touches of red break up the otherwise all blue aesthetic.
In contrast to our more colorful options, the black version is for those who prefer to wear something a little more stark. Touches of blue and mint add character to the otherwise subdued looking watch.
All of the watch’s complications come together to add extra dimensions to the watch, and they also influence the aesthetics and help give it such a unique and balanced look.
The watch has a 40-hour power reserve, and through the index at the top of the watch you can always see exactly how much of a charge you have built up. The hand will be pointed to the right at a full charge, straight down when it’s halfway charged, and to the left when the charge is running low.
24 HOUR TIME
This is a subdial (dial within a dial) that sits at the 6 o’clock position. It doesn’t ever need to be adjusted, and gives a representation of the time in a 24 hours context.
A clean, framed date window sits at the 3 o’clock position, not only displaying the date but also helping to balance the dial design.
While the design of the Edgemere Reserve is clean, the construction behind it is surprisingly complex. The case is made of stainless steel, and it’s an original design with both brushed and polished finishing. The crystal is a double-domed sapphire crystal with anti-reflective coating, which means that it won’t get scratched and there won’t be any reflection or glare when you’re checking the time. On the back of the case, there’s a sapphire crystal that shows the movement inside. In reference to the original design inspiration of the marine chronometer, there’s a nautical compass etched into the crystal. All of these elements come together to make a unique, well-designed and well-built case..
The dial has three layers between the base, hour ring, and applied numerals. This creates a visual stacking effect on the dial which is not seen on most watches. We then added texture to the base layer of the dial, framed the date window, and selected colors that best complement the design. It’s a very complicated construction that brings out the details in this design.
The Edgemere Reserve is powered by a Miyota 9132 movement that registers at 28,800 beats per hour. This is a very high-quality Japanese movement used by premium watch brands, and it's similar in accuracy to much more expensive Swiss movements.
One feature of the movement is that it’s automatic, so it will wind itself naturally as you wear it. It's also hacking, meaning that the second hand stops when you set the time, allowing for more accurate time setting. And with a power reserve of 40 hours, this is watch you can set aside for a while and it will continue to tick.
Our leather straps are made of genuine leather in the US. Matching edge paint on the sides and a hypoallergenic leather lining give the straps a very refined, finished look. The stitching details on the sides show that each strap is made by hand.
All of our watches are designed, assembled, and tested in New York. Assembly and testing takes place in a Brooklyn workshop staffed by a family of watchmakers that has been in the business for two generations. This level of experience ensures that every watch that goes out the door has been subject to the highest level of scrutiny.
- Movement: Miyota 9132
- Type: Mechanical; Automatic; Hacking
- Beats Per Hour: 28,800
- Power Reserve: 40 Hours
- Case: 316L Stainless Steel
- Crystal: Double-domed sapphire with anti-reflective coating
- Case Back: Sapphire Exhibition
- Water Resistance: 30 meters
- Crown: Screw-Down
- Diameter: 40 mm
- Lug To Lug: 47 mm
- Thickness: 11.8 mm
- Lug Width: 20 mm
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
Risks and challenges
With any project involving manufacturing, there is the risk of production delays and quality control issues. However Martenero has been in business for four and a half years, and has successfully released 6 different watch models totaling 43 different SKUs. We are much better prepared to complete this production run on time and without any quality control issues compared to other companies who have not yet gone through this process.Learn about accountability on Kickstarter
- (29 days)