LATEST UPDATE: Let's hit $9K!
This has been an amazing ride. So many of you have contributed and shared our campaign and it's been so encouraging. THANK YOU ALL FOR YOUR LOVE! I am grateful and excited that the campaign keeps rising!
At this point, if we can even hit $9K, that would be spectacular! We'll use that for the original recording & manufacturing, and use the rest toward producing as many songs as we can w/ multi-platinum selling producer, Rick Beato!
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We're Almost There!
Got some great news about the $22,400 flex goal: We worked out a new budget with multi-platinum selling producer, Rick Beato, and made some adjustments to the original tour, digital marketing, PR and promotions budget so we can fit it all into this flex goal! Check it out:
Flex Goal #1 – $22,400
- Touring & Promotion: We've minimized our budget to create human connections around "Limitless Love & Light," via plans to tour across the US, share the album online via digital marketing, and hire PR & Publicity to place stories in blogs and papers, thus helping share the album with a larger audience.
- High-level production and ultimate quality: We've reduced the number of songs we'll need to cover hiring platinum-selling producer, Rick Beato, studio time, engineers, mixing and mastering. I also recently went to Jesse Owen Astin, a great producer and guitarist, to add some guitars to the songs that we'll provide to Rick! The amazing thing about this is this is where you can absolutely hit a home run on the recording process and produce a product that will make ears perk up and bring a deeply rich warmth to the album. It's really a game changer for the project.
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We Passed the first Goal! Thank You! It's NOT OVER!!!
We passed the first goal! Thanks to you I’m making my CD and will be able to distribute it! Wooohooo! A proper campaign for the CD’s release will cost about $39,000!
I cover all of the flex goals in even more detail below. As you can see, this is a significant undertaking that's not easy. Everything helps!
I can't thank you enough for joining us on the journey this far! Let's celebrate getting to the next level!
I believe we all have a soul's blueprint that reveals our roles at each phase of our life. I spent a lot of my life wanting to change who I was but I didn't know how. And I was living my life paralyzed with fear. Thoughts like these aren't what you think of when imagining love and meaning. But now I see why they were important parts of my journey and I understand that my role in this phase of life is to use music to share life lessons, help heal others and bring more love and light into the world. This isn't just incredibly fulfilling for me to do because I've always loved music (it helped me through my lowest times); it is also my life's work of helping others. Put them together and it's more than living a dream for me: it's a purpose.
I feel incredibly honored to be inspired with songs that help people. I believe it’s a gift that I get to use to share with everyone around me!
So, my main focus here is to make a record for you (and for me) filled with inspiring music that opens hearts, helps heal wounds, lifts spirits, and brings more love and light into people’s lives. I'll need your help.
I’ve written several new songs about life and the amazing power of love and light: lessons of human connection, healing, and community; lessons of oneness, faith, loyalty and change.
Lesson 1 - The reason we look to others for validation is because we haven't given it to ourselves. Loving yourself is accepting yourself for who you are fully. Without judgment. Without resistance. Once you've learned to give that to yourself, you can bring love and peace, non-judgment and acceptance to others.
Lesson 2 - What people really want out of life is fulfillment. Love is the key. Recognizing that love is about finding what moves your soul.
Lesson 3 - It's important to figure out what you really want in life and to live a life devoted to being fulfilled. It's different for all of us, but there are ways to find fulfillment. Part of the solution is accepting what life brings you.
The songs have a way of communicating these lessons in simple and effective ways that people really get. I want to share this new music WORLDWIDE to open people’s hearts to more love and I need your help to make it happen.
Here's just one of the new songs that we'll record professionally and put on the full "Limitless Love & Light" album:
The plan is to record the best quality album possible with the funds raised in this project and distribute it internationally. It will be entitled “Limitless Love & Light,” and if all goes well, we’ll be able to tour, promote it and release a companion book - more on that below.
Please check out everything on the page here to learn more about how you can help spread Limitless Love and Light. Pledge and let's bring this to as many people as will appreciate it.
If this resonates with you at all, please pledge today to help bring this mission to life. I can’t thank you enough in advance for the help!!!
Throughout this 17-day campaign, I’ll be sharing messages about the lessons I’m learning in hopes that they inspire you. Here’s a written example:
"Today is another day to give of yourself fully, to be in the moment and bring in as much love as you can. to be a light to those in need. To use your gifts to bring peace, joy and love to all those around you. Your presence, your kindness and the grace of the divine will assist you in letting your light shine. Be who you came to be!"
I love sharing life lessons with others not only in music, but however I can. It's part of following my bliss because it lights me up to share good things. I’ve learned that if something lights me up / moves my soul, then it has great potential to light others up, too.
So, I’ll be creating these messages via video throughout the campaign to share even more limitless love & light along the journey.
If the messages light you up along the way, I invite you to JOIN ME by commenting and sharing them with others, too. In fact, create and share your own inspiring messages with me online and let’s help spread a little more love and light together over the next 17 days.
I’ll also be offering private "Custom Limitless Love & Light" messages as a reward. I can send them to you based on any questions you have about life or whatever OR you can just leave the direction of the messages completely up to me. These custom videos are also part of a few of the top rewards :)
How do the rewards work? Check it out…
I’ve released albums in the past and spent a LOT of money. In fact, I spent 100s of thousands of dollars on my last band project trying to “play the major label game” at radio. Though we did pretty well, I’m not playing that game this time around. Instead, I’m taking all the lessons of what worked and what didn’t in the past and implementing the most economical plan possible.
My official goal is $5,500 but it will really take $22,400 to properly tour and market the album online, with PR & Publicity plus a bit of radio promotion thrown in. After that, if we hit $39,200, I'll be able to produce a CD that will set listener’s ears on fire. Finally, it will take $49,600 to release a companion book of lessons on love and light that we’ll promote domestically and distribute worldwide. Anything above that will help extend touring and promotion.
Here’s a more detailed breakdown to further explain how we’ll use the funds:
Primary Goal: $5,500 - Basic Recording, Music Gateway Production
Hitting this goal will allow me to record a full length (10 songs) solo album in Atlanta, GA, of my guitar, my voice with a few other friends (percussion, piano and background vocals), and I’ll then take the resulting recordings online to get them produced via Music Gateway. I’ve chosen Music Gateway because it’s the least expensive route I can go to get the music produced by a variety of producers worldwide without having to shell out a lot of money. These producers will add other elements like electric guitar, drums, bass and other instrumentation and I can choose the best produced versions to include on the album.
Stretch Goal #1: $22,400 - PR, Digital Marketing and National Tour
This level allows us to complete all of the above plus tour throughout the US, promote the album via digital marketing, PR & Publicity and run a small radio promotion campaign. Touring can be an expensive proposition for emerging artists because the expenses - covering gas, food, hotel, paid musicians, crew, etc. - often exceed the pay and merch sales they make. Most lose money and either need tour support, sponsorship or a miracle to make it profitable.
Fortunately, your help will serve as tour support to hit the cities we'll target throughout the US (East & West Coast) where I'll perform at festivals, spiritual centers, churches and house concerts! To keep costs at a minimum, I'll do a lot of the gigs solo, but I'll also need a budget to hire musicians (e.g. bass player, drummer, electric guitarist, keyboard player, etc.) for some of the shows to replicate the sound of the fully produced music.
We'll also engage experienced PR & publicity consultants to help us create awareness across all media outlets. They can help get mentions on local radio stations and interviews in the cities we'll stop in, articles in magazines, top blogs, newspapers. They get you on television shows, web concert series, radio performances and more. The key is working with a team that believes in the project, has great experience and is willing to produce results.
From the marketing side, we'll create social media kits to provide the venues we play promotional materials leading up to the show. We'll need a graphic designer and social media writer for this. We'll also target bloggers who have great followings, great activity on their blogs and social media profiles to interview and review the music. This will require shipping CDs to some (those who prefer a physical copy), but we hope to send digital versions to most of them to keep costs at a minimum. We'll also run paid advertising (more on that below).
By improving on what we learned from past radio promotional touring, we'll engage low-cost radio promotional services & consultants to hit targeted positive radio outlets in areas I'll actually be touring in, as well as all other outlets we can target that will help drive online sales.
Add in the tour coordination, booking, shipping promo materials to get gigs, promotional kits, and merchandise and CDs we need to create to take with me on tour, and that pretty much covers the costs for this goal.
Stretch Goal #2: $39,200 - Platinum-Level Production, Mixing & Mastering
This goal will allow me to bypass Music Gateway and directly hire platinum-selling producer, Rick Beato, who I strongly believe can make the songs extraordinarily “commercially viable” and “radio ready” (as the saying goes in the music industry). I'll provide Rick the studio recorded basic tracks and watch him work his magic. I’ve had the pleasure of working with Rick at Black Dog Studios and Tree Sound Studios in the past, including my past Top 10 Billboard chart hit single, so he’s one of my favorite producers and I’ve already spoken to him to get his quote. I know he’ll make the entire album sound amazing. He’s worked with a diverse range of artists, including Shinedown, Needtobreathe, Crossfade, Trey Anastasio, State of Man, Stuck Mojo, Charlie Mars, Bullet For My Valentine, Dark New Day, Boys Like Girls, von Grey, Parmalee, Desmond Child, Vince Neil and more, so it would be a dream come true to work with him again.
This level will also cover a higher level of mixing and mastering - two key steps that ensure the sound quality of the songs sounds as good in your car, on your laptop, in your mp3 player or anywhere else you listen, as any major hit sounds.
Stretch Goal #3: $49,600 - Companion Book Publishing, Distribution
This final goal will allow me to hire Verbii Publishing to edit, proofread my book transcript, design the layout and artwork for the cover and inside pages, and format the book for digital distribution and printing. To keep costs down, we'll digitally distribute the book INTERNATIONALLY, domestically ship a printed starter batch of 300 physical books for the tour.
And as for what the book will be about, the current working title for the book is "Limitless Love & Light: Aligning with the Source of Life." It will contain some of the personal development and spiritual lessons I've received through meditation (from the source of life) and shared over the years while my wife and I were guided to answers to our own questions and those of many others. All of the lessons are about aligning with God / the source of life / love.
Here's a quick example of one of the lessons:
"Wherever you are, know that there is divine order there is good and there is love. There is God and there is light. No matter the appearance the feelings, the thoughts you are undergoing, recognize this truth. All is well and always is. Choose instead peace trust and love light. Choose instead relief. Choose the thoughts of power that you are love, that you are able to do what source has for you and that you can be in the flow from moment to moment, regardless of appearances. That you are already blessed. Yes."
But first things first… I need your help to hit the first goal ($5,500) ASAP and I’ve got 17 days to do that and more. The faster I hit the first goal, the faster we can target the others.
After we hit the first goal, I'll keep you updated on how the extra funds will be distributed.
I’m grateful to have great resources and experience to help execute a streamlined business plan. Check it out.
Management & Booking: My wife, Kathy Stringer, who has a degree in Music Management and over 20 years in the music industry managing artists, booking and running Atlantis Music Conference (when it was the third largest US Music conference) will lead the management and booking team! We’ll bring on additional staff on an as-needed basis to ensure everything is handled properly based on campaign growth.
Marketing: We’ll lean heavily on my former agency resources and experience as Digital Marketing Director at EverSpark Interactive to coordinate the least expensive and most effective digital marketing campaign possible. This is where we’ll get more bang for the buck.
Radio: We’ll spend minimal money on radio promotion by using outlets like Music Submit and others to send the music to online and terrestrial outlets at the lowest cost.
Distribution: We’ll use CDBaby for worldwide distribution. Their distribution package allows us to distribute the music to every popular download and streaming site, including iTunes, Amazon, Facebook, Google Play, Spotify, Rdio, and dozens more.
Music Manufacturing & Fulfillment: We’ll use Discmakers to design and manufacture the CDs and bring on interns to help ship rewards in a timely manner. They are the nations leading independent CD manufacturer and their premium quality packages are affordable and dependable. Their various turnaround options also ensure we'll get the CDs back when we need them in case of emergency.
Publishing: We’ll use Verbii Publishing, which is an independent self-publishing service that turns your book manuscript into a digitally and paperback published “masterpiece within just 60 days or less – and all while leaving you 100% in control of the entire creative process.” They will handle every aspect of the process. The founders also published the “Adventures in Manifesting” best selling series that Kathy and I were contributing co-authors of, so we’re looking forward to working with them again.
Kickstarter: A special thanks to Ian and Levi at launchandrelease.com for their help with project planning and support.
My team and I have put together a streamlined plan and budget of how to best release this album. The goal is to make sure everything is working together cost-effectively to build as much momentum during the album release and tour as possible.
Here is a list of all the things we need to make this happen:
PR & Publicity - We covered a lot of this above already, but the bottom line is this helps get more exposure.
Videos - Great videos are another way to help break an artist. You’ve no doubt heard of artists who broke via YOUTUBE. We’ll be working with Nathaniel Richey, the same videographer who helped me shoot the Kickstarter, to create high quality, inexpensive videos to release online.. He already has ideas for some of the songs, so this will be an exciting part of the campaign.
Paid Advertising - Advertising is critical to create exposure and gain new fans. We’ll use Reverbnation’s digital marking and other outlets to run ads on Facebook, Spotify, iTunes, MTV, Music Magazines and more.
Licensing - Getting our songs licensed to film/television/commercials and movie trailers is a great way to gain exposure and additional revenues. We’ll be using the most cost-effective outlets, including CDBaby Pro which helps administrate publishing so we can go after licensing opportunities that make the most sense.
Duplication - Once the album is complete, we’ll need to make physical copies for fulfilling rewards, touring and selling physical CDs online! We are going to start with a pressing of 2000 CDs at Discmakers and increase as needed.
Online Community - We are currently planning a Fall/Winter tour and we’ll need help sending our newsletter to our online community of friends. We’ll also provide incentives to our community for helping us get the word out. We’ll use the Reverbnation Pro plan to manage our newsletter and bring on help to ensure we’re releasing timely content all along the way. This ensures we cover all our bases!
Here is a breakdown of the costs to effectively promote the album nationally for 2 months so the campaign can build enough traction to be self-sustainable:
Check out the rewards, make a pledge today and help us spread limitless love & light around the world
I thank you once again for believing in me, the music, the message, and this project. Here’s to our mutual success!
Limitless Love & Light,
Risks and challenges
From my past experience in both the music industry and running marketing campaigns in my agency days, I believe we have a great plan. Though no plan is guaranteed to succeed exactly how you'd like it to, just getting the album out will be a success to me. We want to see this project do great and I’m confident it will with your help and the help of the Divine / Love.
Just know - one thing that can help the most in this equation is word-of-mouth. Since we’re not spending a lot on radio, it will be up to you and anyone else who hears the music to recommend it to others for the album and book to spread exponentially.
Thankfully, I have a very supportive online community of friends who are already spreading the word about the music and I'm so grateful for that. Every dollar, every recommendation to a friend, and every act of love during both this fundraising campaign and during the work that begins after the funds are raised is critical to our success.
Thank you again for all you can do!Learn about accountability on Kickstarter
- (16 days)