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An open source blogging platform which makes writing pleasurable and publishing simple.
An open source blogging platform which makes writing pleasurable and publishing simple.
5,236 backers pledged £196,362 to help bring this project to life.

Finally! Our Funding Process Has Begu... wait. What?

Posted by John O'Nolan (Creator)

Things I didn't think I'd be saying on day 1 of launching the Ghost Kickstarter campaign:

"It has been 12 hours since launch. We are 120% funded."

And yet, there I was - last night - saying those somewhat absurd words to my computer screen. I can't truly express how grateful I am to everyone who has supported this project so far. I know, most Kickstarter updates from project creators say the same thing... but I'm now beginning to understand why. It truly is a humbling experience.

Partners & Themes

I'm incredibly proud to announce that both WooThemes and Envato have joined the official Ghost Partner List. Please allow me 20 seconds to tell you why that's something you should be seriously excited about:

WooThemes are the single biggest WordPress themes company in the world. They have a reputation not just for making some of the best themes in the world, but also an incredible focus on design and quality. Best of all, they aren't just giving us money - they're converting a whole buch of Woo-Themes to Ghost-Themes.

Envato are the company behind many biggest things in the world when it comes to blogging and publishing. The Tutsplus Network, ThemeForest, CodeCanyon, Rockable Press... it's practically impossible that you haven't already run into their products. We will be working with Envato to establish a vibrant and healthy ecosystem around Ghost to reach as many end users as possible. 

Stretch Goals & What's Next

A lot of people have been asking about stretch goals - so it's time to talk about the real, big picture vision for Ghost. The one that I'm really passionate about.

Here's the thing. I don't want to say something like "if we hit £100,000" everyone gets a t-shirt. Those things are lame. You didn't come here for a damn t-shirt - and I think, after raising £30,000 in 1 day, £100,000 isn't pushing the boundaries for a stretch goal. Stretch goals should... be a stretch.

There is the potential for this to turn into a very real, very tangible open source publishing movement that doesn't just affect small blogs. A movement of people who care about writing, publishing, journalism, and sustainable software. You already know that we won't be making any profit, if we make more money - we'll use 100% of it to make Ghost better.

So here's a stretch goal. One single, incredibly ambitious, stretch. It won't be easy, but I don't think it's out of the question.


If we hit £250,000 Ghost will be upgraded to the next level

First - Every single backer will receive 1 year free on our hosted service. 

You'll have the full Ghost software with all bells, whistles, themes, plugins, and some extras that you wouldn't normally get if you hosted it elsewhere - things like automatic updates without needing to do anything, automatic backups, and really great support. You'll get this in addition to any amount of time already included for free on your current reward level.

Second - We will launch the Open Ghost Marketplace within the next 12 months

If we hit this level, we can fast track one of our longer term plans to upgrade the Ghost community website to enterprise level. Offering - in effect - an open source App Store to serve as the home for all Ghost themes, plugins and products. This will give all our users an incredibly easy place to go to find themes, plugins and products built on top of Ghost - and our developers an amazing place to release and market their products.

Third - We will build an Open Source Digital Magazine curating stories written with Ghost

This is where we commit to eating our own dog food. We're saying Ghost is going to be great for blogging? Let's create one of the world's best blogs. Think Medium - but completely decentralised. The code for the actual site will also be made public, allowing everyone to see, use, replicate, improve, and hack what we use to power it.

We'll do all of this, while remaining open source and non-profit.

It won't cost you anything extra, but only you can make this happen.

Stretch goals, by and large, are about just how many people are willing to back a project. You've already backed us - you've done your part (thank you!). Now it's a case of how many people we can get to notice Ghost. If you want all of the above to happen - we need you to share Ghost with your friends, family members and colleagues and encourage them to get involved.

Seth Godin has backed Ghost. Leo Babauta of Zen Habits has backed Ghost. Our advisory board has grown to include Darren Rowse - ProBlogger himself - in addition to Frederick Townes (Founding CTO of Mashable), Adii Pienaar (Founder/CEO of WooThemes) and Vitaly Friedman (CEO of Smashing Magazine). We have people running the biggest blogs in the world helping us make Ghost a reality.

This has never happened before.

And it's in your hands.


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    1. Florian Rathcke on

      Oh, my fault. Had in mind the stretch was 100.000, sorry. Damn!

    2. Brendan on

      Which stretch? It's not at £250,000 yet...

    3. Florian Rathcke on

      Yep, there yougo. Stretch goal reached.

    4. derrybirkett on

      I love Ghost already, I can't wait to write and design themes and code plugins for it! Gimme gimme gimme.

    5. Carl Joseph on

      I love the Digital Magazine and the idea behind curating stories from other Ghost supported blogs. You convinced me to back my first kickstarter project. :)

    6. Fabiano Caruso on

      WordPress has evolved with themes based on some pre-defined concepts, such as, business, magazine, portfolio. But I wish there was a kind of platform for open science. Aimed at researchers and intellectuals publish their articles, presentations and so on. I hope that this platform is Ghost. :)

    7. Florian Rathcke on

      I think 250.000 does not seem to be that far away if you look at the 80.000 we already got. In my experience kickstarter projects get one last push in the final hours of the campaign. So everything is possible.

    8. Brett James on

      The goal is a fairly lofty one isn't it - It's well known that a kickstarter project will have an excellent start, petering (sp) off until right near the end.

      For example, look at it on kicktraq,
      It looks nice that it will make 593 right? But that is dropping quickly - it was near a million on day one.

    9. Missing avatar

      Christopher Samiullah on

      This project is awesome John. Looking forward to seeing it unfold!

    10. Shed Simove on

      The world needs more people like you. Loving your work... Shed x

    11. Philip Campbell on

      absolutely love your ethos and ethics. that's why i went in straight away after watching the video.

    12. Joe Colburn on

      I was waiting for this to launch and it hit the goal before I even saw it last night. I'm excited to hit the ground running.

    13. Mike Lang

      This is really cool! I'm an elementary school tech teacher and can't wait until I can let gets get at this.

    14. Joshua Garity on

      If I had more fluid income, I'd become a partner in a second. Can't wait for this to be released.

    15. Missing avatar

      robert phillips on

      Like Stephanie said, "it takes quite a bit to excite me."

    16. Stephanie Booth on

      Congratulations! I'm actually really excited about this project. As somebody who has been blogging for 13 years, it takes quite a bit to excite me.

    17. Lanora Mueller on

      Absolutely thrilling! No telling how far this can stretch.

      Huge congratulations, John!!!

    18. Paul McDonough on

      This is a real 'stretch' goal! THIS is the most excited I've been about ANY open source project in a LONG LONG time!

    19. Brendan on

      A few more hours and funding will likely hit 200%. Ghost is resonating with quite a few.

    20. Kelvin Farrell on

      Amazing. This thing is booming!

    21. Brendan on

      You are. Even. Indeed.

    22. Brendan on

      Good lord your keen. I like it.

    23. John Saddington on

      Congrats! This is going to be epic!