Ezl is a new design from the creator of the Plinth Tablet Stand, funded on Kickstarter in 2014. It has been in development since 2018.
It is simple, strong and reliable.
I hope you like it.
Ezl provides three essential functions, all packed within a wafer-thin 2mm pad which sticks to your phone or case.
Firstly, Ezl slides open instantly and single-handedly into a stand, enabling you to clearly see, unlock (facial recognition) and interact with your phone without having to pick it up.
And, because little details are important at this scale, Ezl has soft rubber feet to keep your phone where you put it - both when open and closed.
Ezl's second key function is as a secure and comfortable grip, enabling you to reach all areas of your phone screen with ease. It also helps you avoid dropping your phone accidentally, or having it knocked from your hand.
Thirdly, Ezl has discrete features which will allow it to connect quickly to accessories (coming soon) such as desk chargers, car mounts etc.
And, because it is only 2mm thin and contains no metals or magnets, it will not interfere with wireless charging.
Ezl will be made in the UK, using a tiny amount (6g!) of readily recyclable polymer. All packaging and shipping materials are paper.
Since my first kickstarter campaign was funded in 2014, I have made and sold nearly 60,000 Plinths - each one guaranteed for life.
Risks and challenges
I design products which I believe make people’s experience better.
I don’t do paid market research, and I don’t make things primarily to be as profitable as possible. Ethics and environmental responsibility are extremely important to me.
This approach in itself makes my business quite a risky one. I have been working on Ezl on and off for over a year now, with my fingers crossed that the world is going to like it.
Fortunately for this project, I have teamed up with an extremely skilful and experienced toolmaker, who will also be doing the production moulding. He is sufficiently convinced of Ezl’s potential that he has already started working on production tooling, which will be ready in mid-October.
The main risk is whether together we will sell enough Ezls to recover the £17,500 tooling investment.
As experienced design and manufacture professionals, we are not worried about production or fulfilment. However, some aspects can only be proved and optimised after we mould Ezl for the first time - particularly regarding transparent materials and metallic colours.Learn about accountability on Kickstarter
- (48 days)