$313
pledged of $2,000pledged of $2,000 goal
7
backers
19days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, May 15 2019 1:29 AM UTC +00:00.

Joel BrodyBy Joel Brody
First created
Joel BrodyBy Joel Brody
First created
$313
pledged of $2,000pledged of $2,000 goal
7
backers
19days to go

All or nothing. This project will only be funded if it reaches its goal by Wed, May 15 2019 1:29 AM UTC +00:00.

About

Is it your true self reflected on the Internet?

Photo by John Kim
Photo by John Kim

The internet world is flooded with information. Individuals understand themselves and one another by uploading and searching for information, but in the long run, the information overshadows their true personalities.

The millennials and generation Z grew up with the internet, and were forced to have two personas both online and offline. They live a happier life online by searching, often stalking others and keeping memories by photos and not their eyes. Are you your true self online?

Hello, I am JADE BLACK.

I was born into generation Z in 1998, the same year Google was introduced. Iphone was released when I was in elementary school and I grew up with friends who were addicted to online games, took countless selfies and lost their true selves in facebook.

In 2016, I began trying to depict the split consciousness of the modern individual between the online and the offline world. I was  inspired from Do-ho Suh and his art which visualized the individuality within a group and space. 

I created the visual concept of ‘multiple internet windows floating on a naked body’ while thinking about this current generation and its nature of wandering between the online and offline world. In order to bring this concept to real life, I printed images gathered from the online world onto a transparent PVC fabric. After cutting and sewing the fabric into a garment I took it to the streets, which birthed the ‘Information Overload’ project- a prequel to the ON-OFF project today.

The first Information Overload project was presented through a Guerilla performance during Seoul Fashion week on October 2016. It brought unprecedented attention, and I could witness people uploading my work, which already consisted of online images, onto social media along with their own interpretations. I was greatly inspired by my work being viewed and shared live, leading to a stronger interest towards a performance display. I also realized that the process of generating, uploading, sharing and commenting on an image, curated by the viewer, can become an art form of its own. I continued with the guerilla performances at the following locations:

  • 2016.10 Seoul Fashion Week 17 Spring-Summer
  • 2017. 3 Hong Kong Art Basel 2017
  • 2017. 5 Venice Biennale 2017
  • 2018. 2 New York Fashion Week 18 Fall-Winter
  • 2018. 3 Seoul Fashion Week Fall-Winter
  • 2019. 3 New York Armory Show 2019

As the project progressed ‘Information Overload’ has evolved in various ways. While retaining the physical shape of a ‘piece of clothing’ the variations patterns and garments increased. Collaborations with professional models and performers were executed, and I met different audiences in different cities with unique historic, economic and cultural backgrounds. The performers, draped in browser windows roaming a tangible space, continued to question the consciousness of the modern person within the borders of the online and offline world. Through this process, the project as a whole continued to develop.

Photo by Aria Herbst
Photo by Aria Herbst

However, the project met some difficulties in its progress. During the Armory Show performance of 2019, we were forced out of the venue by officials because we were not an official participating gallery. Likewise looking back on the past three years of this project I felt a strong need for an official, large-scale project that can empower my core artistic values. I believe that the core question regarding the ‘real existence of the human race’ encompasses all nationalities, genders, and race; this led me to curate the ON-OFF performance in the ‘capital of the world’, New York City.

Photo by Lusan
Photo by Lusan

The ON-OFF performance will gradually transcend into a social campaign beyond the values of an artistic project. My final goal gears towards the education of adolescents that are lost between the borders of the online and offline world. I also plan to donate to projects helping cyber-bullying and personal information trafficking victims. This performance marks the apex and last dance to my artistic endeavors as well as a reboot in a social program. I look forward to your interest and participation!

* Note that this fundraising is only for public performance and exhibition. Donation or social campaign are just part of next project.


[Performance Introduction] 

Photo by Lusan
Photo by Lusan

Location: Washington Square Park, New York City

Time: 12:00-16:00 PM, May 11th, 2019

The ON-OFF performance is completed through the movements of people online. The performance is divided into six categories of the internet- anonymity, expandability, voyeurism, upload, download and data. The performance, depicting the modern human standing on the borders of artificial and real, will be live-streamed on platforms such as YouTube and Instagram. It will also be available for view on the artist’s website.

Photo via Wiki Commons
Photo via Wiki Commons

In pursuit of a coexisting value within the online and offline world, the project was chosen to be held in Washington Square Park, a place that holds both the city and nature inside New York City. Eight performers are planned to display the unstable position of the modern person between the offline and online world for approximately three hours.

<The 2019 ON-OFF performance is curated by the KANA, Korean Association of New York Artists and NYC Design Week.>

* KANA is a non-profit arts organization based in New York city that organizes arts&culture projects and events. It also provides talks, shows and a strong platform for Korean artists located in New York City.

* NYC Design Week is an event held by the city every May that showcases many arts&design shows, workshops and events.


 [Interactive Art]

After the New York performance, a show in Seoul is planned. It is projected to be held around late July to mid-August, and it will showcase previous works along with a special piece and an event; the backers, you, becoming a part of the object.

What do you look like online? Your Instagram profile, game character, screenshots of your gallery- it all works. Upload a picture of yourself in the online space through a special code provided by the ON-OFF team, and it will be reborn into a work that will be displayed in the Seoul Show!

*Only personal photos are acceptable.

*The images will all serve as individual layers to form one project.


[Rewards]


1) VIP Invitation

Invitation to the New York performance: Holders of the Invitation will be greeted with special seating and souvenirs.


2) Look Book

Since the project is done using the medium of ‘clothing’ the catalogue is designed to resemble a Look Book. It will display the entire process of the project spanning around three years as well as backstage stories of photoshoots and films.

Size     8.27" × 11.69" (A4) 

Page    35 ~ 50


3) ON-OFF Tote Bag

The ON-OFF tote bag uses the same materials and patterns as the actual pieces used in the project. It started off from the question ‘Can we utilize art pieces in real life?’. As major fashion houses such as Chanel and Comme des Garcons present garms and bags made from PVC as well as many streetwear brands, complement your style through the ON-OFF bag that combines a trendy material and an artistic meaning.

The ON-OFF project is complete upon the viewer’s realization of the artificial world that is deeply embedded in real life. The bag is a tool that brings the artist’s question to everyday life.

Size            6" x 16" x 20" 

Material     PVC, Acetate


 4) ON-OFF Mask 

The masks will be worn by models during the May New York performance. They were created by the artist using self-designed patterns, each different from one another.

Size            12" x 12" x 16"

Material     PVC, Acetate


 5) ON-OFF Suit 

The suits will be worn by models during the May New York performance. They were created by the artist using self-designed patterns, each different from one another.

Size            8" x 24" x 51"

Material     PVC, Acetate


[Q&A]

Q)Can goods be purchased after the crowdfunding is finished?

A) All publications and goods will be available for purchase for a limited time through Instagram and an website; actual project pieces will be on sale at a later date through galleries.

Q)When will the rewards be shipped?

A)They are expected to ship shortly after the New York performances. They are planned to be delivered between May 31st and June 10th; the masks and suits will be shipped after the Seoul Show (expected late August)

Q) Are there any previous or planned projects up for display?

A) More projects can be viewed on Instagram and on the website. Any other questions can be forwarded to jadeblack52@gmail.com. 

Risks and challenges

Delivery might be delayed but we try our best to make it on time.

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    Being part of artwork

    What do you look like online? Your instagram profile, game character, screenshots of your gallery- it all works. Upload a picture of yourself in the online space through a special code provided by the ON-OFF team, and it will be reborn into a work that will be displayed in the show in the future.

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    ON-OFF Look Book

    Since the project is done using the medium of ‘clothing’ the catalogue is designed to resemble a Look Book. It will display the entire process of the project spanning around three years as well as backstage stories of photoshoots and films.

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    ON-OFF Tote Bag

    The ON-OFF tote bag uses the same materials and patterns as the actual pieces used in the project. It started off from the question ‘Can we utilize art pieces in real life?’. As major fashion houses such as Chanel and Comme des Garcons present garms and bags made from PVC as well as many streetwear brands, complement your style through the ON-OFF bag that combines a trendy material and an artistic meaning.

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    ON-OFF Mask (Signed limited edition)

    The masks will be worn by models during the May New York performance. They were created by the artist using self-designed patterns, each different from one another.

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    ON-OFF Suit (Signed limited edition)

    The suits will be worn by models during the May New York performance. They were created by the artist using self-designed patterns, each different from one another.

    Includes:
    • Being part of artwork
    • ON-OFF Lookbook
    • Special Credit
    • VIP Invitation
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