GoRun is a unique new fitness app that provides real world rewards at fitness milestones. Earn money, discount vouchers, magazine subscriptions and much more, all while getting fit and staying healthy.
GoRun is designed to do just one thing - keep our users motivated and help them to reach their fitness goals.
The app is designed to be as simple to use as possible. Lots of time has been spent going through hundreds of layouts and possible user journeys in an effort to create an intuitive, seamless experience that can fit effortlessly into your workout.
The GoRun Home Screen shows your current goal, and any progress you have made towards it. It also doubles up as the main interface for when you're out running, showing you your time and distance covered and giving you a real time view of your progress towards your next reward.
The reward store is where users go to select the fitness goals that they want to work towards. Every goal has a corresponding reward, and goals are available in different levels - the more goals you complete, the higher value rewards you can unlock.
Where do the rewards come from?
GoRun rewards are offered by companies who want to promote great products, services, music, films - you name it! They see the value in helping people to live a healthier lifestyle, and want to play an important part in that journey.
All rewards are vetted before they are added to the store, to ensure that our users are getting the best deals and incentives to keep their fitness routine on track.
What the Kickstarter project is for
The design work, wireframing site maps and all of the planning work are done. We have selected a developer and now need to raise the funds to begin development and help turn GoRun into a living, breathing app.
I would be so happy to reach the goal for this project. If I was lucky enough to surpass it, £30,000 would ensure that the Android version goes into development AT THE SAME TIME as the iPhone version which I would absolutely LOVE to be able to do!
Lots of reasons! We love the sense of community, and the idea of everybody pulling together to create something new. We hope to not only raise money with our Kickstarter project, but awareness too. With your support we can help spread the word about the GoRun app, hopefully get more and more people into running and staying active, and show all of our potential marketers that GoRun is a great way to show off their products and help people stay healthy.
How GoRun started
I have been in to fitness from a young age, but over the past few years life seems to have gotten in the way a bit! I decided it was time to stop making excuses and get myself back out there, and my first stop was the app store to see what was available.
After trying a few apps I noticed one thing that seemed to be missing - motivation. Getting fit can be a big challenge and I wanted to create an app to help people stay motivated and reach their goals, and that's when I had the idea for GoRun. Many (many!) design versions and countless hours of planning later, here it is - the finished design! I'm sure there are still a few changes to come before the full app is released, but it's now at the stage where it needs more than just me for it to become a reality!
The app has been designed by myself, and I am also handing all web aspects of the build. The advanced aspects of the app development are being handled by my friends at Put It Out apps, headed up by Saad Farooq. Other than that all of the legwork in marketing, approaching brands and all of the admin and everything that comes with it falls down to myself!
I've done my best to put together rewards that show my true appreciation to everyone who backs GoRun. If there's a particular reward that you think would be great but hasn't been added, please let me know and I will be my best to include it!
High quality beanies, in your choice of colours & embroided with the text version of the GoRun logo.
High quality, screen printed limited edition backer tees!
Limited edition backer hoodies! High quality screen printed hoodies to keep you warm on those winter runs.
A helping hand...
We would love it if you could help us out by heading over to www.facebook.com/GoRunApp and giving us a like - the more support we can show, the bigger brands we can get on board and the more (and better!) rewards we can offer our users. Thanks Kickstarter!
Risks and challenges
Our main challenge is awareness. The App store is a competitive place, and the competition is very, very tough. We're competing with hundreds of other apps, including people like Nike, all with a similar audience to ours. But we believe that GoRun is different, and with enough exposure we can take on the competition and win.
Without enough awareness, we will struggle to get marketers to promote their products through GoRun, and without promotions we lose the key thing that sets us apart.
We hope to use our Kickstarter project as a springboard to overcome these hurdles. We have some good contacts in some great companies, and we're confident that once they see all the great support we're getting, they'll start believing in us too.
Learn about accountability on Kickstarter