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A painstakingly crafted set built image, taking a satirical look at the 2012 Olympic Legacy. A sequel to 'Ronald's Dirty Secret'

I've turned to Kickstarter to help fund my latest photo, a set built image. Cash for Gold sees Olympic mascot Wenlock a year on inside a cash for gold shop cashing in his 3 gold medals.

Professional Photographer Magazine says "The mascot for the 2012 London Olympics can be seen taking his gold medals to a ‘cash for gold’ shop in Joe’s latest venture to make a social comment on Newham and the effect the Olympics has had, or rather hasn’t had, on the area."

The Phoblographer says "Most Kickstarters try to fund the creation of a series of images. But this latest project from Joe Giacomet is all for the creation of one image in the studio. Entitled, “Cash for Gold” it follows the story of an Olympic mascot that stuck around even after the Olympics are over. But now that no one is talking about it, the mascot decides to sell this gold medals.

The Printspace Blog says "Joe has been judging our ‘Water’ photo competition and you can now support his Kickstarter auction to fund his latest image ‘Cash for Gold’

Photocritic says "when our friend Joe Giacomet reached out and told Photocritic about his project Cash for Gold, I was hooked!"

Cash for Gold by Joe Giacomet

In 2012 the Olympics were the flavour of the summer. Living and working in Newham, one of the Olympic boroughs, I was surrounded by it, even down to not being able to park outside my studio.

With an ever dying high street seemingly increasingly populated with phone shops, bookies and cash for gold shops, I wondered what would happen to this area of London once the Olympic flame is extinguished? So far the only tangible benefit I can see is that the high street has been re-paved.

London 2012 Olympic Mascots Wenlock and Mandeville
London 2012 Olympic Mascots Wenlock and Mandeville

So a year on what has changed? Well, nothing really. Newham is still the most deprived borough in England, and has 10 times the national average of robberies. But what of the mascots Wenlock and Mandeville…? After a prolonged post Olympic depression Wenlock started gambling in the various bookies on East Ham high street. He lived for the highs not seen since the summer, however these were short lived and drink soon became a problem. A year later and we find  Wenlock inside a 'Cash for Gold' shop cashing in his last 3 gold medals for one final roll of the dice. But in one final flip of the cards he finds out that his 'gold medal' is only 1% gold… The Olympic legacy.

Cash for Gold - Concept sketch. This is a good idea of what the finished picture will look like, although there will be some changes. The props, the pose will all be slightly different, and it will also be in colour.
Cash for Gold - Concept sketch. This is a good idea of what the finished picture will look like, although there will be some changes. The props, the pose will all be slightly different, and it will also be in colour.

Cash for Gold is a sequel to one of my earlier images entitled 'Ronald's Dirty Secret' which won Professional Photographer of the Year Award in 2012 (Location Category). Looking at this will give you an idea of the quality of the image i'm looking to produce, in fact Cash for Gold should be even better! Ronald's Dirty Secret was a really expensive image to produce; this is the reason I've turned to Kickstarter for this next image. The set building, costume, props and crew all adds up!

Previous shot in the series, Ronald's Dirty Secret. Won Professional Photographer of the Year 2012, Location category.
Previous shot in the series, Ronald's Dirty Secret. Won Professional Photographer of the Year 2012, Location category.

So where's your money going? I already have my own studio, camera and the majority of the lighting needed which saves loads of money but I still need to build the set, get the props, have the costume altered, pay a crew and rent in specialist lighting equipment.

I've set my funding goal at the absolute minimum required to make the image and will cover the cost of the rewards myself. To make it cheaper I'm also sourcing all the props myself and building the majority of the set myself.

'Nothing Left to Fish'  is one of my recent set building projects. It's just one a Silver Award in the International Loupe Awards and has been exhibited in London and Australia. There's one available as an exhibition print in the rewards.
'Nothing Left to Fish' is one of my recent set building projects. It's just one a Silver Award in the International Loupe Awards and has been exhibited in London and Australia. There's one available as an exhibition print in the rewards.


So who am I? I'm a young photographer full of great ideas, the majority of which I can't afford to create. I've been working commercially for 7 years, initially as a photographer's assistant and for the last 2 years solely as a photographer, and I've won a few awards for my images along the way. 

Press shots for 'The Spring Offensive'
Press shots for 'The Spring Offensive'

I'm originally from North Wales but I'm based in London where I work on commercial projects as well as my own personal artistic projects. Commercially I've worked on many different projects ranging from ad campaigns for Natwest to press shots for Warp Records. I love creating funny or thought provoking images based on my perception of the world. I've been represented by photographers agent Mark George since 2012. You can see my online portfolio at www.giacomet.co.uk

Press shots for Bibio for Warp Records
Press shots for Bibio for Warp Records

If you have any questions or suggestions about the project please get in touch and if there is a reward you'd like that's not listed here such as a shoot or something else let me know.

Press
This kickstarter campaign has been featured by.

Professional Photographer Magazine
http://www.professionalphotographer.co.uk/News-and-Reviews/2013/5/Tongue-in-cheek-Olympics-photograph-campaign

The Printspace Blog
http://www.theprintspace.co.uk/blog/cash-for-gold/

The Phoblographer
http://www.thephoblographer.com/2013/05/23/this-kickstarter-is-meant-to-fund-the-creation-of-one-image/#more-43348

Backers - If you back this project your name and a link to your
website/twitter/blog etc will be listed here, if you want it.

Geoff Dannatt
Greg Morelli
Martin Hughes
Mark Grifftiths - http://www.mdrgriffiths.com
Alex Jann - LBS Audio Services, Guildford
Simon Kenworthy, Know Aim Design & Branding
Sarah Jones, Happy Manc Days Blog
Edd Fury http://www.edwardfury.com
Haje Jan Kamps, Trigger Trap 
Dawn Kendall Envirolution
The Dotmasters http://dotmaster.co.uk
Leon Vann http://lwvp.carbonmade.com
Kris Hofmann http://www.krishofmann.co.uk
Terry http://www.debrettfires.co.uk
Tiago Morelli http://jacknash.tumblr.com
Terry of Wexford

Behind the scenes on a few of my shoots
Behind the scenes on a few of my shoots

Rewards - I'll be posting more information about the rewards as the project goes on in this section.

Printing
All the A5, 10x8 and 20x30 C-Type Prints will be printed by top London printers The Print Space. I use them for all my portfolio printing and highly recommend them.
http://www.theprintspace.co.uk

Thanks to the 'The Letherette' for letting me use their track 'After Dawn' for the video. It's the first track on their amazing album out on Ninja Tunes that I highly recommend listening to and buying. Here's a link for iTunes.
https://itunes.apple.com/gb/album/letherette-bonus-track-version/id599007380

Risks and challenges Learn about accountability on Kickstarter

There is always the risk it might not look amazing, however this is the reason I had the concept sketches made. With such a strong idea combined with years of photographic experience I know that this is going to look stunning

The main challenges that face me are getting the costume altered and the set built. With the costume I'm going to employ a top costume designer to match my concept sketches as closely as possible. Making the set looking realistic is also going to be a challenge, I've done extensive research into the set design and by sourcing the right materials and props I know it'll look great.

FAQ

Have a question? If the info above doesn't help, you can ask the project creator directly.

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    4 backers

    CASH FOR THANKS. An email thanking you for your support, digital copy of the photograph and access to the behind the scenes video.

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    12 backers

    CASH FOR POSTCARD. A handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. A low res digital copy of the photograph, Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    4 backers Limited (21 left of 25)

    CASH FOR TAT. A novelty Wenlock mascot modified by myself to have stubble and look tired and dishevelled. A low-res digital copy of the photograph, a handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    1 backer

    CASH FOR REVIEW. For aspiring photographers out there, i'll spend an hour with you either in person in London or Manchester or on Skype reviewing your portfolio and website and help you tailor it to get more work. A handwritten postcard featuring the final image, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    CASH FOR PRINTS. Signed 10x8 C-Type print of the final image, a handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    CASH FOR RONALD. Signed 10x8 C-Type print of award winning image 'Ronald's Dirty Secret'. A handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    1 backer Limited (2 left of 3)

    CASH FOR GOLD (AND PRINTS). Replica London 2012 Gold Medal as used in the photo shoot, a signed 10x8 C-Type print of the final image, a handwritten postcard featuring the final image and thanking you for your support and access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    1 backer Limited (1 left of 2)

    CASH FOR EXPERIENCE. Come down to the shoot at my studio in London and see it all happen and get some hands on work experience. You also get a signed A5 C-Type print of the finished image, credited on the production notes and access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    0 backers Limited (5 left of 5)

    CASH FOR TUITION. 1/2 Days photographic and/or photoshop tuition in either London or Manchester. The tuition will be completely tailored to your needs from beginner to advanced. You'll also get a signed 10x8 C-Type print and access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    CASH FOR 'NOTHING LEFT TO FISH'. Large exhibition print of award winning image 'Nothing Left to Fish' (80cm wide) mounted on 3mm Foamex. Signed and editioned (1/20) was recently exhibited at the Sample 13 Exhibition in London and the Loupe Awards in Australia. A handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    1 backer Limited (19 left of 20)

    CASH FOR BIG PRINTS. Signed and editioned 20" x 30" C-Type print of the finished image, a handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    0 backers Limited (1 left of 1)

    CASH FOR COSTUME. You get the modified Wenlock costume posted to your house, one of a kind! Signed 10x8 C-Type print of the finished image, a handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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    0 backers Limited (20 left of 20)

    CASH FOR GALLERY. Signed and editioned 20" x 30" C-Type print from either the Cash for Gold image or any other image in my portfolio, professionally mounted and framed and, a handwritten postcard featuring the final image and thanking you for your support, access to the behind the scenes video. Your name and a link to your website/twitter/blog etc listed on the page as a backer (if you want it).

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Funding period

- (23 days)