Missed the Kickstarter? You can still order Kangaroo Cups at www.imagiroo.com/buy!
The Idea Behind the Kangaroo Cup
A few years ago, my daughter Lily decided to make a better cup for her grandfather. She noticed that his Parkinson's Disease was causing him to spill his cup, and she started dreaming of ways to fix this. She had an idea to put legs on his cup to prevent it from spilling. Using moldable prototyping plastic, she attached legs to her grandpa’s tumbler, and the Kangaroo Cup was born.
From Ceramic to Plastic
Thanks to the support of all the backers of our first Kickstarter campaign, the ceramic Kangaroo cup became a reality, and everyone started finding new ways to use the cup. Lily and her friends broke a few playing around the house, and I even broke one using it outdoors at a BBQ.
During a Team Roo meeting, we shared feedback from the users, and we all realized there were improvements to be made. There was a lot of passion behind the need for more comfortable handles and break-resistant designs that could be used by both kids and adults alike.
Eager to keep improving, we all came to the same conclusion: we need a hardier version of the ceramic Kanagroo Cup for kids of all ages.
.... And thus, the plastic Kangaroo Cup was born.
Plastic Kangaroo Cup Highlights
- Stable on uneven surfaces
- Tip-resistant three-legged design
- Elevated base means no need for a coaster
- Contoured handles provide a comfortable one- or two-handed grip
- Stackable design saves space on the shelf
- Break-resistant, stain-resistant & BPA-free plastic
- Microwave & dishwasher safe
Putting plastic cups into production has a much higher upfront cost than ceramic cups because of the injection molding process.
Ceramic cups are made by an age-old process called slipcasting. Plastic cups are made by a totally different process called injection molding where molten plastic is forced at very high pressure into steel molds, producing multiple cups every minute.
The steel molds for the Kangaroo Cup are likely to be the size of a small refrigerator. These molds are actually like little machines themselves with slides and mechanisms that allow the molds to open and close and form all the fine details of each cup. This kind of mold requires a whole team of experts to engineer every detail, from designers to mold makers to machinists who use expensive CNC milling equipment. It is a vastly more involved and expensive process than the ancient methods behind plaster slipcasting.
The money we raise on Kickstarter will be used to create the steel molds for the process.
Now that we have exceeded our initial goal of $25,000, we have set forth with some stretch goals. They have been careful thought through and we are very excited to announce them....
$45,000 - Kangaroo Pouch
Every set of 4 cups will come shipped in an exclusive Kickstarter Kangaroo Pouch: a drawstring bag, designed by Lily, and specially sized to hold 4 stacked Kangaroo Cups. Great for picnicking, camping, boating, or storage.
$60,000 - Additional color options
Lily will pick some additional color options and our backers will get to vote on their favorites! Everyone will have the option to switch to a different color during the final survey.
$75,000 - Additional Kangaroo Cup size
Backers will be able to choose between 9-ounce (266 mL) cups or 13-ounce (384 mL) cups.
$100,000 - Matching Donations
For every set of cups purchased and donated to one of the chosen organizations, we will send one additional set of cups from Lily.
Next Steps & Target Timeline
- Finalize design in conjunction with manufacturer (2 weeks)
- Make the steel mold for the cup (12 weeks)
- First pilot run, quality assurance, and tweak (2 weeks)
- Second pilot run, quality assurance, and tweak (2 weeks)
- Full production run with packaging (1 week)
- Ships to fulfillment center (1 week)
- Final shipping to backers (1 week)
- Total expected time from hitting our goal: 21 weeks (approx. 5 months)
Risks and challenges
This product has been designed in close cooperation with the manufacturer, and Lily is supported by a team (including her father) who has brought many plastic products to market previously. There is always a chance of some delay as molds are tweaked for optimal efficiency and product aesthetics, but these should be anticipated by the above schedule. We have deliberately limited customization options to reduce any impediments to getting the product into production.Learn about accountability on Kickstarter
- (60 days)