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$6,011 pledged of $12,500 goal
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By Joe Andrieu
$6,011 pledged of $12,500 goal
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About this project

Did you know that Google keeps your Searches forever?(Only "anonymizing" them if you stop using Google for at least 18 months!)

Did you know that Facebook automatically shares your information with Bing, Pandora, TripAdvisor, Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out?

Did you know ... that YOU AGREED to this?

Most of use have no idea what Terms of Service we agree to when we started using our favorite websites. (Remember that little box that you checked as you signed up?)

If we actually read all the Terms of Service we allegedly agree to, it would take as many as 300 hours per year (or nearly 7.5 weeks of full-time work).

There should be an easy, fair way for us, as consumers, to check the details of how OUR data will be used... right when we sign up.

Instead of burying the details in huge "Terms of Use and Privacy Policies," there should be a short, simple Label that explains who will get our data and what they will do with it.

Here it is!   The Standard Information Sharing Label

(It's like a USDA Nutrition Facts label for personal information that users will share with companies)

Help us get the Standard Information Sharing Label adopted.   100% of the funds raised by this Kickstarter campaign will be used to:  

  • 1. Design a beautiful, easy-to-use label that websites everywhere can implement immediately
  • 2. Create a promotional video to spread the label
  • 3. Promote adoption web-wide for this new consumer-protection tool 

Imagine, when every website requiring sign-up information allows you to quickly scan the Label to see if you want -- You will be better informed,  better protected, and make better decisions about your personal information that you share online.

How will companies benefit? They will get more meaningful relationships with their customers, by being transparent with their Terms of Service, and getting users to participate in an informed way.

Here’s a functional mock up of one that might work for Facebook (Facebook was not consulted): 

Note: the final design will look MUCH better!

Armed with this information, we will be able to make better decisions about the information we share and organizations will get richer, more meaningful relationships with their customers, patrons, and citizens. 

We believe most organizations want healthy relationships with the people they depend on. Let's make that easier.

A detailed draft specification of the Standard Information Sharing Label can be found at http://kantarainitiative.org/confluence/display/infosharing/Standard+Information+Sharing+Label

With your help, we will take this technical outline and make it ready for use by websites everywhere. The funds raised by this project will be used to design a user-friendly, beautiful, easy-to-read version the label and produce a short compelling video to introduce the label to the world. We’ll promote the label through the Information Sharing Work Group, the Personal Data Ecosystem Consortium, the Internet Identity Workshop, and other appropriate venues.

Simple. Easy. Effective.

Helping everyone make better decisions about the information we share online.

Help us make it happen.

P.S. I Shared What?!? 

In the rewards you might have noticed stickers and t-shirts from I Shared What?!?  What's that? I Shared What?!? is another project by Joe Andrieu, in collaboration with Yeryeong Park--the same designer we'll be working with to design The Standard Label. It's an information sharing simulator that shows you just what you share with third party websites when you log in with Facebook. We thought that would make a nice addition to the mix of rewards. =)

Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    Thanks : A thank you on our website, listing your name as a backer of the Standard Information Sharing Label.

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    Pledge $25 or more About $25

    Sticker + Thanks : An awesome sticker, suitable for use on your laptop, bumber, or forehead, plus a thank you (name + link) on our website. Choose either a Standard Label sticker or an I Shared What?!? sticker. Both help spread the word.

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    27 backers
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  3. Select this reward

    Pledge $50 or more About $50

    2 Stickers + Extra Thanks : 2 Stickers + Extra Thanks: TWO awesome stickers, one each of I Shared What?!? and the Standard Label, plus a thank you on our website with the name, link, and a photo or logo of your choice.

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    9 backers
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  4. Select this reward

    Pledge $50 or more About $50

    Print + 2 Stickers + Thanks : A frameable version of the canonical first Standard Information Sharing Label, covering the information you shared with us as a backer (see below for details), plus the stickers and thanks from Reward #3.

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    15 backers
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  5. Select this reward

    Pledge $125 or more About $125

    Signed Limited Edition Print + 2 Stickers + Thanks : Signed, numbered print of the canonical first Standard Information Sharing Label, plus the stickers and thanks from Reward #3.

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    3 backers
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  6. Select this reward

    Pledge $250 or more About $250

    T-Shirt + 2 Stickers + Thanks : A high quality T-Shirt, emblazoned with either the canoncial first Standard Information Sharing Label *or* the I Shared What?!? logo, plus the stickers and thanks from Reward #3.

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  7. Select this reward

    Pledge $250 or more About $250

    T-Shirt + Signed Limited Edition Print + 2 Stickers + Thanks : The T-Shirt from Reward #6, the Signed Print from Reward #5, plus Stickers and Thanks from Reward #3.

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  8. Select this reward

    Pledge $1,000 or more About $1,000

    Custom Label + Signed Print + 2 T-Shirts + 2 Stickers + Thanks : A Standard Information Sharing Label customized for your website, plus everything from reward #7 and the other T-Shirt.

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    0 backers
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  9. Select this reward

    Pledge $2,500 or more About $2,500

    VIP Invitation + Custom Label + T-Shirt + Signed Print + 2 Stickers + Thanks : An invitation to the Information Sharing Legal Interoperability Summit, an invitation-only event to discuss and resolve legal interoperability between different data sharing services. Plus reward #8.

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  10. Select this reward

    Pledge $10,000 About $10,000

    Sponsorship + VIP Invitation + Custom Label + T-Shirt + Signed Print + 2 Stickers + Thanks : A top-line sponsorship for the Standard Information Sharing Label, including prominent thanks and logo placement on all promotional materials for all events and activities for one year. Plus Reward #9.

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Funding period

- (38 days)