Did you know that Google keeps your Searches forever?(Only "anonymizing" them if you stop using Google for at least 18 months!)
Did you know that Facebook automatically shares your information with Bing, Pandora, TripAdvisor, Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out?
Did you know ... that YOU AGREED to this?
Most of use have no idea what Terms of Service we agree to when we started using our favorite websites. (Remember that little box that you checked as you signed up?)
If we actually read all the Terms of Service we allegedly agree to, it would take as many as 300 hours per year (or nearly 7.5 weeks of full-time work).
There should be an easy, fair way for us, as consumers, to check the details of how OUR data will be used... right when we sign up.
Here it is! The Standard Information Sharing Label.
(It's like a USDA Nutrition Facts label for personal information that users will share with companies)
Help us get the Standard Information Sharing Label adopted. 100% of the funds raised by this Kickstarter campaign will be used to:
- 1. Design a beautiful, easy-to-use label that websites everywhere can implement immediately
- 2. Create a promotional video to spread the label
- 3. Promote adoption web-wide for this new consumer-protection tool
Imagine, when every website requiring sign-up information allows you to quickly scan the Label to see if you want -- You will be better informed, better protected, and make better decisions about your personal information that you share online.
How will companies benefit? They will get more meaningful relationships with their customers, by being transparent with their Terms of Service, and getting users to participate in an informed way.
Here’s a functional mock up of one that might work for Facebook (Facebook was not consulted):
Note: the final design will look MUCH better!
Armed with this information,
we will be able to make better decisions about the information we
share and organizations will get richer, more meaningful relationships with
their customers, patrons, and citizens.
We believe most organizations want healthy relationships with the people they depend on. Let's make that easier.
A detailed draft specification of the Standard Information
Sharing Label can be found at http://kantarainitiative.org/confluence/display/infosharing/Standard+Information+Sharing+Label
With your help, we will take this technical outline and make
it ready for use by websites everywhere. The funds raised by this project will
be used to design a user-friendly, beautiful, easy-to-read version the label and produce a short compelling video to
introduce the label to the world. We’ll promote the label through the
Information Sharing Work Group, the Personal Data Ecosystem
Consortium, the Internet Identity Workshop, and other appropriate venues.
Simple. Easy. Effective.
Helping everyone make better decisions about the information
we share online.
Help us make it happen.
P.S. I Shared What?!?
In the rewards you might have noticed stickers and t-shirts from I Shared What?!? What's that? I Shared What?!? is another project by Joe Andrieu, in collaboration with Yeryeong Park--the same designer we'll be working with to design The Standard Label. It's an information sharing simulator that shows you just what you share with third party websites when you log in with Facebook. We thought that would make a nice addition to the mix of rewards. =)