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Graphic design of a Standard Information Sharing Label, showing in clear, consistent terms how websites use the data you give them.

Graphic design of a Standard Information Sharing Label, showing in clear, consistent terms how websites use the data you give them. Read More
pledged of $12,500 goal
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Funding Unsuccessful

This project's funding goal was not reached on June 1, 2012.

About this project

Did you know that Google keeps your Searches forever?(Only "anonymizing" them if you stop using Google for at least 18 months!)

Did you know that Facebook automatically shares your information with Bing, Pandora, TripAdvisor, Yelp, Rotten Tomatoes, Clicker, Scribd, and Docs, unless you manually opt-out?

Did you know ... that YOU AGREED to this?

Most of use have no idea what Terms of Service we agree to when we started using our favorite websites. (Remember that little box that you checked as you signed up?)

If we actually read all the Terms of Service we allegedly agree to, it would take as many as 300 hours per year (or nearly 7.5 weeks of full-time work).

There should be an easy, fair way for us, as consumers, to check the details of how OUR data will be used... right when we sign up.

Instead of burying the details in huge "Terms of Use and Privacy Policies," there should be a short, simple Label that explains who will get our data and what they will do with it.

Here it is!   The Standard Information Sharing Label

(It's like a USDA Nutrition Facts label for personal information that users will share with companies)

Help us get the Standard Information Sharing Label adopted.   100% of the funds raised by this Kickstarter campaign will be used to:  

  • 1. Design a beautiful, easy-to-use label that websites everywhere can implement immediately
  • 2. Create a promotional video to spread the label
  • 3. Promote adoption web-wide for this new consumer-protection tool 

Imagine, when every website requiring sign-up information allows you to quickly scan the Label to see if you want -- You will be better informed,  better protected, and make better decisions about your personal information that you share online.

How will companies benefit? They will get more meaningful relationships with their customers, by being transparent with their Terms of Service, and getting users to participate in an informed way.

Here’s a functional mock up of one that might work for Facebook (Facebook was not consulted): 

Note: the final design will look MUCH better!

Armed with this information, we will be able to make better decisions about the information we share and organizations will get richer, more meaningful relationships with their customers, patrons, and citizens. 

We believe most organizations want healthy relationships with the people they depend on. Let's make that easier.

A detailed draft specification of the Standard Information Sharing Label can be found at

With your help, we will take this technical outline and make it ready for use by websites everywhere. The funds raised by this project will be used to design a user-friendly, beautiful, easy-to-read version the label and produce a short compelling video to introduce the label to the world. We’ll promote the label through the Information Sharing Work Group, the Personal Data Ecosystem Consortium, the Internet Identity Workshop, and other appropriate venues.

Simple. Easy. Effective.

Helping everyone make better decisions about the information we share online.

Help us make it happen.

P.S. I Shared What?!? 

In the rewards you might have noticed stickers and t-shirts from I Shared What?!?  What's that? I Shared What?!? is another project by Joe Andrieu, in collaboration with Yeryeong Park--the same designer we'll be working with to design The Standard Label. It's an information sharing simulator that shows you just what you share with third party websites when you log in with Facebook. We thought that would make a nice addition to the mix of rewards. =)


  • Good design takes work, especially for a Label that needs to fit with any website, in any browser, in a way that communicates clearly to people of all ages and levels of sophistication. For example, the Label above doesn't yet have the icons that will communicate the key default terms that most people care about. Plus, we will produce a video to introduce the Label to individuals, website owners, and developers. Add rewards and processing fees and it adds up quick. Here's a breakdown of our budget:

    $5,000 for design of the label, the icon indicating an instance of sharing has a Label to review, and multiple icons for the most important standard terms.

    $5,000 for the production of an introductory video, to catalyze adoption of the Label by websites around the world.

    ~$1,000 for backer rewards.

    ~$1,500 for processing fees.

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  • There are a few websites that will use it as soon as we have it ready. We have also reached out to Google and Microsoft and others to get their input and hopefully eventually their buy-in. We anticipate an ongoing public relations effort to promote the Label once it is ready for use. Hence the investment in the video.

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  • The Label is the first step in a three step effort to give individuals more clarity and control over the information we share online.

    First, The Label gives websites a clear, consistent way to tell us how they use our data at the point we share it.

    Second, a Trust Framework will provide a semi-automated way to create Terms Of Use on the fly to cover information we share with websites. This contractual approach provides a legal framework working on behalf of individuals that fits with current information sharing practices.

    Third, once we have the Trust Framework in place, people will be able to set Default Terms for which no additional permission in necessary. For example, if a website is (1) willing to use the data only during this visit, (2) tell us proactively when they delete it, and (3) won't redistribute it, many people might be willing to automatically authorize access. Most importantly, we think that many websites will accept those, or similar, terms if it means they can personalize the experience without a pop-up permissioning ceremony. The result is the web's first legitimate approach for user-specified terms of use and a simpler, less cluttered web experience.

    If we raise more than $12,500, we'll put the additional funds into the legal agreements behind the Trust Framework, so we can begin the collabortive process of defining the Standard Information Sharing Agreement.

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  • In its simplest form, no. The Label can be used on any website, any time users share information. However, it was created to be a part of an integrated Trust Framework that would add capabilities if you do have a browser extension.

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  • Iain Henderson and Joe Andrieu are entrepreneurs who have been interested in and working on information sharing issues for over 3 years. Iain's background is in enterprise software like CRM systems and Joe is an Internet developer. The Label is the next step in our work as Co-chairs of the InformationSharing Work Group., a volunteer effort with the Kantara Initiative.

    Yeryeong Park is an award winning designer with nearly two decades of professional experience. Jon Smith and Ethan Turpin are extraordinary video artists and producers with lots of great work to their credit. I've worked with all three on various projects over the years and asked them to help with the Label, if we could get enough funding to make it worthwhile. I'm stoked to have them on board and they've all agreed to work at discounted rates to make this possible.

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  • A Trust Framework is a scalable mechanism for open, trusted relationships. Using documented criteria and legal agreements, Trust Frameworks allow any service provider to participate as long as they meet the criteria and sign the agreements. The Information Sharing Trust Framework enables anyone to create on-demand contracts covering the use of information before we share it online, using any compatible service provider. It's an ambitious goal, one which was selected as a Finalist for the current NSTIC Pilot Grant Program and with luck will move into development later in 2012.

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  • Yes. It will be. The current draft of the specification is missing this element, but it is on our agenda for upcoming work.

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Support this project

  1. Select this reward

    Pledge $5 or more About $5 USD

    Thanks : A thank you on our website, listing your name as a backer of the Standard Information Sharing Label.

    Estimated delivery
    26 backers
  2. Select this reward

    Pledge $25 or more About $25 USD

    Sticker + Thanks : An awesome sticker, suitable for use on your laptop, bumber, or forehead, plus a thank you (name + link) on our website. Choose either a Standard Label sticker or an I Shared What?!? sticker. Both help spread the word.

    Estimated delivery
    27 backers
  3. Select this reward

    Pledge $50 or more About $50 USD

    2 Stickers + Extra Thanks : 2 Stickers + Extra Thanks: TWO awesome stickers, one each of I Shared What?!? and the Standard Label, plus a thank you on our website with the name, link, and a photo or logo of your choice.

    Estimated delivery
    9 backers
  4. Select this reward

    Pledge $50 or more About $50 USD

    Print + 2 Stickers + Thanks : A frameable version of the canonical first Standard Information Sharing Label, covering the information you shared with us as a backer (see below for details), plus the stickers and thanks from Reward #3.

    Estimated delivery
    15 backers
  5. Select this reward

    Pledge $125 or more About $125 USD

    Signed Limited Edition Print + 2 Stickers + Thanks : Signed, numbered print of the canonical first Standard Information Sharing Label, plus the stickers and thanks from Reward #3.

    Estimated delivery
    3 backers
  6. Select this reward

    Pledge $250 or more About $250 USD

    T-Shirt + 2 Stickers + Thanks : A high quality T-Shirt, emblazoned with either the canoncial first Standard Information Sharing Label *or* the I Shared What?!? logo, plus the stickers and thanks from Reward #3.

    Estimated delivery
    1 backer
  7. Select this reward

    Pledge $250 or more About $250 USD

    T-Shirt + Signed Limited Edition Print + 2 Stickers + Thanks : The T-Shirt from Reward #6, the Signed Print from Reward #5, plus Stickers and Thanks from Reward #3.

    Estimated delivery
    1 backer
  8. Select this reward

    Pledge $1,000 or more About $1,000 USD

    Custom Label + Signed Print + 2 T-Shirts + 2 Stickers + Thanks : A Standard Information Sharing Label customized for your website, plus everything from reward #7 and the other T-Shirt.

    Estimated delivery
    0 backers
  9. Select this reward

    Pledge $2,500 or more About $2,500 USD

    VIP Invitation + Custom Label + T-Shirt + Signed Print + 2 Stickers + Thanks : An invitation to the Information Sharing Legal Interoperability Summit, an invitation-only event to discuss and resolve legal interoperability between different data sharing services. Plus reward #8.

    Estimated delivery
    1 backer
  10. Select this reward

    Pledge $10,000 About $10,000 USD

    Sponsorship + VIP Invitation + Custom Label + T-Shirt + Signed Print + 2 Stickers + Thanks : A top-line sponsorship for the Standard Information Sharing Label, including prominent thanks and logo placement on all promotional materials for all events and activities for one year. Plus Reward #9.

    Estimated delivery
    Limited 0 backers

Funding period

- (38 days)