My first published book "The Hero in the Helmet: Colin Kaepernick" was written as a conversational piece to engage and educate children in discussions about race, racism, social justice, and social responsibility in a healthy and easy-to-understand way.
Just 6 months ago on May 13, 2018, I, Joa Macnalie, self-published my first body of work through Melanin Origins. A coat-of-many-colors, I am an educator, mental health professional, youth leader, and mentor who is passionate about the youth and adolescent population and even more spirited about their learning objectives. It is important to me that children; especially children of color, see themselves as heroes and protagonists in the stories they're given to read . Matt De La Pena once said " It is incredibly empowering to see yourself as the hero in the book. Nothing can replace the unspoken validation a kid feels when they see themselves on the page. It confirms existence."
Since its release, my book has made Amazon Best Seller's list, has been featured in various magazines and radio shows, headlined on The New York Beacon, and is listed on the 2018 Ultimate List of Diverse Children's Books. More recently, Colin Kaepernick's youth organization "I know My Rights Camps" reposted pictures of two separate children on my Instagram page dressed as him for Halloween while posing with pictures of "The Hero in the Helmet" book. Writing this story has also brought me the honor of attending The Congressional Black Caucus in Washington D.C. where over 10,000 people were exposed to my book in September, and then again chosen as a fellow in October, for Black Enterprise's Tech Connext Conference in San Francisco, California where the likes of Akon, Amber Grimes, Angela Yee, Aliyah Janell, Mandela Dixon, Prince EA, Nancy Douyon, Gia Peppers, and many others endorsed it for the impact it's making in children's literacy, which brings me to my next point...
Raising funds is an essential part of this work to expand my reach and influence. My biggest challenge yet has been keeping with the demands of my book. I am constantly sought out by frantic consumers who report a common "out of stock" status on Amazon and Barnes & Noble. Having the funds I need would allow for me to manufacture large bulk orders to be added on my website in order to meet the consumer demand and produce special rewards for readers. It would also put me in position to organize book tours, readers workshops, as well as, national curriculums and personalized merchandise. Lastly, funding would give me the green light to pioneer the sequel "B is for Brotherhood: Just Do it" along with a children's and adult's coloring book. Lastly I can begin constructing an educational app that teaches children social justice through various scenarios; as well as, how to safely engage with law enforcement.
If I raise 100,000, I will have published 3 more books and pursue the business license for Macnalie Books.
Risks and challenges
Risks include shipping time and delivery time of bulk orders from overseas. Reaching my funding goal would allow me to process immediate orders with quicker shipping times so that consumers can receive their packages within a decent time.
Challenges include being a one-member team. Having to handle all the aspects of your business can get to be overwhelming, especially as you expand. I plan on bringing 1 or 2 select people to help me balance my workload within the new year.Learn about accountability on Kickstarter
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