About this project
Our Kickstarter Starter Kit is the perfect choice for those that are interested into getting into the world of precision machined spinning tops. The top is available in solid brass or solid copper and you will have the option of silver or black Spin Tray v2.0. The top design is a Kickstarter exclusive so all of you collectors might want to grab one as well.
As are all of our tops, the Kickstarter exclusive is manually machined. Your top is turned from 1" bar stock in either brass or copper and has a ceramic ball point. Our average spin time has been 8.5 minutes.
In December of 2011, six months after starting J. L. Lawson & Co., I asked my dad to turn a few tops for the holidays. He had been making a top for my niece every Christmas for years so I thought it would make a nice little addition to the store. I knew they would sell, but I never expected my full time job to be turning tops on a daily basis!
So why spinning tops? Meditative, entertaining, addictive, or maybe an appreciation for precision machined and balanced pieces. All may be true, but I believe the core reason is that we are constantly looking for a way to be in the moment either on a conscious or subconscious level. We are so inundated on a daily basis, now more then ever, that we forget to be present. Spinning a precision top that easily exceeds 6 minutes spin times, is just one way of many to bring you to the moment and appreciate what is right in front of you.
CNC machined from 6061 aluminum, The Spin Tray v2.0 is the perfect desktop solution for your ever growing spinning top collection. It will hold approximately 8-12 tops, depending on size, and has a small opening on the side to tuck away your spin glass (included).
This more simplified version of the Spin Tray allows us to offer it at a more affordable price and give you the option of sitting multiple trays side by side to display that every growing top collection. We also discovered that quite a few folks prefer to use a spin surface that is removed from the Spin Tray so this is the perfect solution. You can either keep your spin glass out or tuck it away in the little "garage" cut into the side of version 2.0.
I have mixed emotions about early backer pledge levels so I'm opting to offer everyone the same low, what would be an early backer, price. In previous campaigns I had numerous complaints from folks that had been customers for years but weren't able to snag the early backer price in time for one reason or another. I'm not a fan of this. I believe that everyone that has followed the brand over the years should reap the rewards of an early backer price but to guess how many that would be is a challenge. I had 100 early backer slots available for the first Spin Tray and they were gone in a day. Should I make it 300 then? If I sell 300 it would be easy to offer everyone the early backer price so why not do it?
Tray: 5" x 5" x 1" CNC machined 6061 Aluminum bead blasted and anodized
Spin Glass: 75mm 50cm focal length glass lens.
Tray Liner: 100% Wool felt custom die cut
other features: hidden "garage" for your spin glass (included). Wool feet on the bottom to protect your desk and assist in sliding the tray to reveal your spin glass.
Solid Brass!!! That's right...I said it...solid brass. 2 pounds, 7 ounces of solid brass Spin Tray. This limited edition option will be made available once we hit 27k, so if you're a fan, make sure to spread the word and help us hit this goal! The extra funding for brass is all about minimums. The base goal will get us the minimum amount of aluminum, but we need to hit the higher goal to get to the minimum required for the brass option.
Please be aware that the solid brass version will not have a coating of any kind and will start to patina in time. Some folks like this, some don't. If you're not a fan of the patina, your tray can be brought back to the orginal state with a little brass cleaner.
Some of you love tops...I mean love em'. For those of you that need plenty of trays this is IMPORTANT! If you don't see the combination of trays that you would like, just pledge the main level you prefer and you will have the option to add on after the campaign. All add ons will be done through Backerkit so please don't add extra funds to your pledge to add extra spin trays. This goes back to keeping the fulfillment process smooth. You will absolutely be able to add as many trays and options as you like when completing your survey after the campaign ends. Here are a couple of basic examples.
Example 1: You would like a brass and aluminum Tray. Pledge the brass level (assuming it's unlocked) and you will add on the aluminum after the campaign.
Example 2: You would like three aluminum trays. Pledge the two tray level and add on one after the campaign.
All pledge levels include the Spin Glass.
"Here at DreamWorks Animation, brainstorming meetings never seem to get started without a few spins of a Lawson top! Currently, I’m hammering out the beats of a new movie with a great creative team, and we sit around the table spinning ideas and tops."
"I received my top in the mail today and I was still able to get an 8:50 spin time with my pretty mediocre spin skill! Hardly any hula hooping at all, and the top quickly found its center and became rock steady. I can tell that this is going to be a pretty fantastic spinner! And let's not forget...this top is beautiful. I love the somewhat rustic look of the copper surrounding the satin titanium stem. You've done an awesome job with this top, Anthony! I love it!"
"Just wanted to let you know that both tops arrived today and they are AWESOME! The craftsmanship is impeccable. Thanks again for the quick shipping."
"Got The Copper Top today, and Michelle loves it Bro!!! First cell phone test spin.....8 minutes!"
"I just received my order and could not be happier with the quality and beauty of the wonderful tops. I will be a repeat customer."
"I just wanted to thank you for the outstanding tops! Especially the Copper Top | 5-205 LE, the craftsmanship is stellar and I get easy 10 minute spins out of it. Looking forward to acquire more in the future."
"Thanks for the fantastic product. I look forward to many years of functionality and will certainly be showing it to my friends."
"I received the new top yesterday. You have outdone yourself. The multi-material tops take your work to the next level. The traditional tops are wonderfully designed and produced. However, the use of multiple materials gives the new tops a more artsy feel - almost like jewelry or sculpture."
"The top is beautiful. I have already gotten an 8:23 just spinning it on a CD case. Thank you very much. I love both of the items and plan to get more for gifts, etc in the future."
"Got the bronze top yesterday. It's a beauty! I love the color, weight, and machining which is styled very differently from the more standard tops."
"I didn't take a video, so I suppose I have no way to prove it besides my word, but I just got 11:24 (!!) with my Brass 4-803 LE purchased from Huckberry. Some of my buddies were giving me a hard time for spending so much on a tiny little top, but once they saw that spin I smiled as they fought to be the next to give it a go. Beautiful craftsmanship, cheers. "
"I'm about to make another order for the Minis and wanted to take a very brief moment to share my appreciation for your work. Looking forward to receiving my spin tray, and whatever else may follow."
Thanks to Lisa, pops, Rod, Jason and every supporter of J. L. Lawson Goods over the last five years. Without your support non of this exists.
Risks and challenges
No risks, just the common challenges when manufacturing pretty much anything. There are always hiccups and timeline issues but we've already successfully machined prototypes so don't anticipate many issues. Keeping the campaign options simple with alleviate fulfillment issues so we expect this to be our smoothest campaign to date.Learn about accountability on Kickstarter
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