About this project
People of Earth
We offer limited edition, original clothing for people that like to be different. With the exception of our Kickstarter Beta Collection, all future prints will be available in very limited quantities (500 prints of each design or less). Each collection will feature anywhere from two to ten original designs. We print on various types of apparel such as; t-shirts, sweatshirts, hoodies, and pullovers (in the near future we also intend to have hats, jackets, socks, etc). As of right now, we only offer our clothing exclusively through this Kickstarter campaign. Our future brick-and-mortar store will offer free classes/ workshops in computer science, graphic design, marketing, and entrepreneurship for local homeless youths, troubled teens, or anyone else who wants to learn. We are going to use design and creativity to change lives for the better. This is so much more than a clothing company.
Below you can see the complete Beta Collection available exclusively for our KickStarter Backers. See pledge list to the right for details.
If we reach our goal of $17,777 we will be able to produce our next 2 collections, as well as make all of our clothing in-house, (purchasing a screen press, etc…) and launch our web store. This will allow us to completely cut out the middleman and keep our prices low as we continue to expand our creative community. Eventually we intend to open up a public headquarters somewhere in San Francisco where we will hold our classes, produce, and distribute our clothing.
The chances of running into someone else wearing one of our very limited prints are next to impossible (and that’s the way we like it). We believe that each design becomes much more memorable and unique when the factor of exclusivity is introduced. Owners of each print will be part of a very limited niche of badass individuals wearing prints as unique as they are. This method also allows us to maintain practically no overstock, keeps our costs low, our minds active, and our designs fresh. Once every print in a collection is sold out, they are gone forever, and we introduce our next collection.
NOTE: Some prints such as the POE Logo will always be available for purchase in various color options, although we cannot guarantee how often they will be in stock.
(Print in photo not for sale....yet)
All prints are transferred to clothing via high quality screen-printing. This method of printing is light, comfortable, long lasting, and resistant to fading even after numerous washes.
Each design in the Beta Collection is completely original. Future collections will feature collaborations from various artists, graphic designers, typographers, illustrators, and other creative contributors. Once our free classes begin, we will also be featuring work by some of our most talented students.
As of right now, all of our designs are printed on high quality American Apparel 100% Fine Jersey Cotton (Heater Gray contains 10% Polyester). Our pullovers will also be printed on American Apparel. Eventually we want to produce our own custom fitted apparel, but we just don’t have the funding for that…..yet.
(Prints in photo not for sale....yet)
None of this could of been possible without the help all the kickass people below listed below.
Ashbury Images: For working with us to get the ball rolling, and for allowing us the film in their shop: ashburyimages.org
Rocky McGredy: For helping with writing, and organizing our thoughts: linkedin.com/in/rockymcg
Arms and Sleepers: For letting us use their awesome music royalty free: armsandsleepers.com
Chris Lucas and Daniel Soto for assisting us during the video shoot!
Risks and challenges
As of now our team is very small, (like straight up, this whole entire project from start to finish had a budget of $126 dollars, including our website hosting and our video). We have been lucky enough to have a fantastic start-up team made up of 5 extremely talented individuals covering all aspects of business and creative. So long story short, depending on how well the campaign goes we may have to expand our crew in order to fulfill all rewards on time.
We have a great relationship with our current printer and doubt there will be any trouble getting all of the backer's rewards out on time. The goal is to be able to print in-house, eventually by using a portion of our funds to buy an industrial screen press (this will speed up the entire process and lower costs).Learn about accountability on Kickstarter
All of our shirts will be printed on Fine Jersey AA Short Sleeve (ridiculously comfortable). They are a modern fit but not tight.
Here is a link to the size chart with all the measurement specs: http://bit.ly/nJUzc
The Logo sticker dimensions will be: 4.7"wide by 4" tall.
- (30 days)